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-   -   2013 Changes to HH Reward Stays, new cat., more pts needed (https://www.flyertalk.com/forum/hilton-hilton-honors/1440180-2013-changes-hh-reward-stays-new-cat-more-pts-needed.html)

Seabilly Feb 19, 13 1:53 pm

2013 Changes to HH Reward Stays, new cat., more pts needed
 
Got this email today

Dear Valued Guest,

For more than 25 years, Hilton HHonors™ has strived to deliver a world-class guest loyalty program to our 34 million members. Our members have more reward options, like Premium Room Rewards, Premium Upgrade Rewards and Points & Money Rewards™ and on-property benefits than ever before.

As HHonors continues to evolve, there are changes we would like to share with you. Please take a moment to learn about these important changes to the Hilton HHonors guest loyalty program, including changes to our Standard Room Reward categories and the introduction of seasonal hotel reward pricing.

Following the link provided you get

Since the Hilton HHonors™ program began more than 25 years ago, there are more opportunities for members to earn and redeem points than ever before. Now members can redeem points for any room, any time, anywhere at more than 3,900 hotels and resorts worldwide. Plus, members can get to reward stays faster with Points & Money Rewards™. To ensure that we continue to be a world-class guest loyalty program, changes to our program need to be made from time to time. As of March 28, 2013 the following changes will go into effect.



Reward Categories – We will be expanding to ten hotel reward categories to account for all of the new hotels and resorts that have opened in the past few years. With 3,900 hotels and resorts in 90 countries you are sure to find the perfect place for your next reward stay.
Seasonal Hotel Reward Pricing – For most of our hotels and resorts, we will introduce seasonal pricing for reward stays. The amount of points needed for a Standard Room Reward and a Points & Money Reward will vary during certain times of the year.
5th Night Free – Now members with Silver, Gold or Diamond elite status will get a free night* when they book a Standard Room Reward stay of five or more consecutive nights.

According to the FAQ,

When do the new changes become effective? What happens if I want to book a reward stay before they are effective? Can I make modifications to existing reservations after they become effective?

The new changes will become effective as of 12:01AM CST on Mar 28, 2013. Until this time, you can redeem Points for rewards stays at the current prices. You can book online, call +1-800-HHONORS (+1-800-446-6677, toll-free in the United States) or contact your local Hilton Reservations and Customer Care center. After this date, you can continue to make modifications; however, all standard room redemptions will follow the new standard room chart. Therefore, if the number of points changes from what was originally booked, up or down, the new point values will apply.

jjglaze77 Feb 19, 13 1:55 pm

STANDARD ROOM REWARDS
HOTEL CATEGORY HHONORS POINTS REQUIRED FOR ONE FREE NIGHT
1 5,000 Points
2 10,000 Points
3 20,000 Points
4 20,000 to 30,000 Points
5 30,000 to 40,000 Points
6 30,000 to 50,000 Points
7 30,000 to 60,000 Points
8 40,000 to 70,000 Points
9 50,000 to 80,000 Points
10 70,000 to 95,000 Points

Just saw this as well. Ouch. Was looking at a Seychelles redemption that was 50k / night, now 95k.

Forget Skypesos, HHonors Points are more akin to Zimbabwean Dollars!

sdix Feb 19, 13 1:59 pm


Originally Posted by jjglaze77 (Post 20277657)
STANDARD ROOM REWARDS
HOTEL CATEGORY HHONORS POINTS REQUIRED FOR ONE FREE NIGHT
1 5,000 Points
2 10,000 Points
3 20,000 Points
4 20,000 to 30,000 Points
5 30,000 to 40,000 Points
6 30,000 to 50,000 Points
7 30,000 to 60,000 Points
8 40,000 to 70,000 Points
9 50,000 to 80,000 Points
10 70,000 to 95,000 Points

Just saw this as well. Ouch. Was looking at a Seychelles redemption that was 50k / night, now 95k.

Forget Skypesos, HHonors Points are more akin to Zimbabwean Dollars!

Ouch..... Devaluation at its finest. Clearly determined to reduce the 35 million members......

flyertalk77 Feb 19, 13 2:06 pm

I wish I hadn't seen this post. I'm getting sick.
I guess we'll have our summer vacation in March this year.

Notenut Feb 19, 13 2:06 pm

I wonder how many/which hotels will cost 5K and 10K points per night?

musikdude Feb 19, 13 2:07 pm

How will this affect VIP awards ??

Or the Amex AXON award??

I could not find anything about either at first glance...

Overall, a sad day... :(

Dovster Feb 19, 13 2:10 pm


Originally Posted by Notenut (Post 20277738)
I wonder how many/which hotels will cost 5K and 10K points per night?

Two: The newest Hampton Inn (formerly the Bates Motel) and the Hanoi Hilton (the original one -- not the Hilton Hanoi Opera).

cs1985 Feb 19, 13 2:11 pm

ridiculous

from 50k to 95k

goodbye HILTON !!!!!

Drathen Feb 19, 13 2:11 pm

It still amazes me how much the HHonors reward program has changed (for the worse) since I first became a Diamond member in 2005. Back then the maximum reward stay was 40k points and it was easy to find a hotel that was 15-25k per night. It seems like every year it takes more and more points to book the same reward stay as last year.

A couple of months ago I had 240k reward points and I used them to book two rooms for three nights in June at the Hampton Inn in Jackson, WY (40k points x 6 nights = 240k points). I checked the seasonal points pricing for this hotel based on the change announced today and if I were to book those two rooms today it would've required 360k points... unbelivable!

christianj Feb 19, 13 2:13 pm


Originally Posted by jjglaze77 (Post 20277657)
STANDARD ROOM REWARDS
HOTEL CATEGORY HHONORS POINTS REQUIRED FOR ONE FREE NIGHT
1 5,000 Points
2 10,000 Points
3 20,000 Points
4 20,000 to 30,000 Points
5 30,000 to 40,000 Points
6 30,000 to 50,000 Points
7 30,000 to 60,000 Points
8 40,000 to 70,000 Points
9 50,000 to 80,000 Points
10 70,000 to 95,000 Points

Just saw this as well. Ouch. Was looking at a Seychelles redemption that was 50k / night, now 95k.

Forget Skypesos, HHonors Points are more akin to Zimbabwean Dollars!

Where did you get these numbers? Those increases would be the worst of the bunch so far....and I thought MR and PC were bad.

I think the tacos I had for lunch are going to show themselves again! :eek: I guess they all think that now is the time to do it since the others have already released bad news. Hopefully SPG won't be next with changes like this.

Notenut Feb 19, 13 2:15 pm

Actually I don't think it's that much of a dramatic change from the current levels:

CAT. HH Points
1 7,500
2 12,500
3 25,000
4 30,000
5 35,000
6 40,000
7 50,000
Waldorf Astoria™ Hotels & Resorts 50,000–80,000

It's just giving a range in each category, probably based on availability. What remains to be seen is how many hotels will jump to the 2 highest levels; and are these levels all for 'standard' rooms, or does the spread take into account upgraded rooms. Until we get more details I'm not running out to proclaim Woe Are Us quite yet, but I might later on.

LASUA1K Feb 19, 13 2:16 pm

I left Hilton years ago, so happy I did.

pcsanity Feb 19, 13 2:19 pm

One more reason I am glad that I gave the final wave to HHonors as my primary prorgam. The reality is, this devaluation is something to think about, but also given the introduction of the "premium" awards, it has been very difficult to find nice redemptions in many places anyways.

TallestHotelInJapan Feb 19, 13 2:20 pm


Originally Posted by cs1985 (Post 20277780)
ridiculous

from 50k to 95k

goodbye HILTON !!!!!


Also for me, goodbye Hilton. I reduced my stays with Hilton already dramatically because of many things which are no longer good for me. But this gives me the final upchuck!

pinniped Feb 19, 13 2:21 pm

Wow...this makes the 2009 devaluation, as well as pretty much all other hotel program devaluations over the years, look mild by comparison. :td:

b1513 Feb 19, 13 2:23 pm


Originally Posted by musikdude (Post 20277747)
How will this affect VIP awards ??

Or the Amex AXON award??

I could not find anything about either at first glance...

Overall, a sad day... :(


Hilton is giving the fifth night free even without AXON for Silver, Gold and Diamond members.


Bobette

musikdude Feb 19, 13 2:26 pm

80,000 for one night at London Park Lane(except for one month- Jan. for 70k!)

THAT IS JUST INSANE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

ALL HYATT-ALL THE TIME FROM NOW ON!!!!!!!!

musikdude Feb 19, 13 2:27 pm


Originally Posted by b1513 (Post 20277871)
Hilton is giving the fifth night free even without AXON for Silver, Gold and Diamond members.


Bobette

I saw that...I wonder if VIP and AXON are gone forever now!!!!!??

christianj Feb 19, 13 2:27 pm


Originally Posted by pinniped (Post 20277848)
Wow...this makes the 2009 devaluation, as well as pretty much all other hotel program devaluations over the years, look mild by comparison. :td:

+1 and let's not forget that they are also changing the earnings structure for the HH AMEX product in May eliminating the bonuses on drugstore and cable/phone/internet providers.

iqbalt80 Feb 19, 13 2:27 pm

When are these changes going to take effect?

I have a bunch of reservations to be made for the end of the year.

Dovster Feb 19, 13 2:29 pm


Originally Posted by iqbalt80 (Post 20277903)
When are these changes going to take effect?

I have a bunch of reservations to be made for the end of the year.

March 28.

christianj Feb 19, 13 2:29 pm


Originally Posted by musikdude (Post 20277888)
80,000 for one night at London Park Lane(except for one month- Jan. for 70k!)

Where are you getting this? Can someone post a link for those of us that have not received the official email.

musikdude Feb 19, 13 2:32 pm


Originally Posted by christianj (Post 20277917)
Where are you getting this? Can someone post a link for those of us that have not received the official email.

http://hhonors3.hilton.com/en/promot...BRI9PoB8wONwGy

http://hhonors3.hilton.com/en/promot...rds/index.html

christianj Feb 19, 13 2:34 pm

Thanks now I can really get sick! I've told myself time and time again to stop hoarding points and to use them. Stupid me!

jamesteroh Feb 19, 13 2:36 pm

These rates are absurd!!!! The "premium" rates will be even worse.

At least Hilton gave us all notice fairly early in the year so we can switch loyalty programs if we want instead of waiting until December to announce this.

At least bring back the diamond force for rewards stays at these redemption rates.

TallestHotelInJapan Feb 19, 13 2:38 pm


Originally Posted by christianj (Post 20277947)
Thanks now I can really get sick! I've told myself time and time again to stop hoarding points and to use them. Stupid me!

NO! Not "stupid you" - it's rather "stupid Hilton"!

SFO_Flyer Feb 19, 13 2:39 pm

Well, I guess we have until March 28th to book stays at the current rates. Guess time to spend some points.

TravelLawyer Feb 19, 13 2:41 pm

The hotel I am looking at went from 50k points per night to 80k points per night. Even with the 5th night free...that's pretty ridiculous.

zachary Feb 19, 13 2:42 pm

Just as an example, I have an upcoming 10 night stay at the Conrad Maldives. Right now, it's 375K points. Under this new scheme, it would be 95,000 x 8 = 760,000 points with 2 nights free. Over 100% increase.

Outrageous.

I hasten to add: I am assuming that the fifth night free will replace the current VIP award structure.

iqbalt80 Feb 19, 13 2:44 pm

I just booked my AA Explorer Ticket for Nov/Dec and was planning to stay at the following properties.

Conrad HKG (4 day stay )
Conrad Bali (4 day stay)
Conrad Singapore (4 day stay)
Conrad Rangali Island (8 day stay)
Conrad Istanbul (3 day stay)

Conrad Rangli Island is freaking cat 10. How can i afford such resorts now :(

cs1985 Feb 19, 13 2:44 pm

hhonors will see this posts and lough a lot... sorry but this has nothing to do with customer service...

I really hope that they will recognize that this is the wrong way and moreover i wish that people stand together and avoid chains and "loyality" programs like this.

EC Traveler Feb 19, 13 2:45 pm

Wow
 
I'm just a casual Hilton goer. Just being objective - this is crazy. The little tiny Hampton Inn I go to for 25,000 will be 40,000 every month but 1 (why bother).

The Hilton in Ocean City will now be 80,000 points during the summer (50,000 now).

Unbelievable.

Can't say I'm leaving b/c I never really came in - but this is just awful.

luv2ctheworld Feb 19, 13 2:47 pm

WTH... SOB... I left Hilton previously because of all the price inflation, and thought maybe it has settled down. I just started collecting points again and HHonors has another devaluation. I just need to stay away permanently. Between Hilton and Marriott, the depreciation for the hotel award program is ridiculous.

OB one Feb 19, 13 2:48 pm

Pdf of new categories here http://hhonors3.hilton.com/resources...egoryChart.pdf

I just looked at some of my upcoming reward stays for Hilton Prague, Hilton Prague Old Town, Hilton Dresden, Conrad Dublin, and DT Morrison Dublin and do not see major devaluation. Some points may have gone up but it is not a deal breaker so far for me.


And reservations made before March 28 will be honored at the old rate. Only if you make changes after March 28 will you be charged the new rate.


Originally Posted by HHonors
When do the new changes become effective? What happens if I want to book a reward stay before they are effective? Can I make modifications to existing reservations after they become effective?

The new changes will become effective as of 12:01AM CST on Mar 28, 2013. Until this time, you can redeem Points for rewards stays at the current prices. You can book online, call +1-800-HHONORS (+1-800-446-6677, toll-free in the United States) or contact your local Hilton Reservations and Customer Care center. After this date, you can continue to make modifications; however, all standard room redemptions will follow the new standard room chart. Therefore, if the number of points changes from what was originally booked, up or down, the new point values will apply.

I have seen this before when ALON/TEEN/GLON awards went from 1000,000 to 150,000 or 175,000. It is a devaluation no doubt especially if you want to go to Bora Bora or the Maldives. Make plans now and you can mitigate some of the damages. Or bail.

elkhornne Feb 19, 13 2:50 pm

So I'm hoping if we have booked later in the year the awards will be honored?

christianj Feb 19, 13 2:51 pm

I love when they post these changes and make the file so user friendly. Who the hell looks for a property by its name? Why not publish the list by state/city and country/city for foreign properties? Oh wait....because that would be too easy and we would quickly be able to look up the changes.

Ritz Feb 19, 13 2:51 pm


Originally Posted by Notenut (Post 20277814)
Actually I don't think it's that much of a dramatic change from the current levels:

CAT. HH Points
1 7,500
2 12,500
3 25,000
4 30,000
5 35,000
6 40,000
7 50,000
Waldorf Astoria™ Hotels & Resorts 50,000–80,000

It's just giving a range in each category, probably based on availability. What remains to be seen is how many hotels will jump to the 2 highest levels; and are these levels all for 'standard' rooms, or does the spread take into account upgraded rooms. Until we get more details I'm not running out to proclaim Woe Are Us quite yet, but I might later on.

Unfortunately, out of 3900 properties worldwide - you will now see the most desirable locations, probably most of those extensively discussed in this forum - all land in the 8, 9 and 10 categories. As many might previously have been at redemption ratios which were reasonable, this effectively ends any reasoning for acquiring HH points - or even participating in the program. With Starwood's growing strength across all categories, I foresee an exodus en masse from Hilton Honors. I, for one, will lead the charge -

The race is on - book until 3/28 at the current levels - time to burn and burn and burn and then, see ya!

zachary Feb 19, 13 2:52 pm


Originally Posted by elkhornne (Post 20278095)
So I'm hoping if we have booked later in the year the awards will be honored?

Yes, so long as you don't make any modifications after March 28.

Notenut Feb 19, 13 2:53 pm

At least one of the W-A properties, The Roosevelt in New Orleans, has somewhat lowered its redemption rate, for most of the year it's 50K

sunshine1229 Feb 19, 13 2:53 pm

It looks like All Inclusives are no longer a reward option or am I missing something?


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