Minneapolis

Nassetta (we need to make a pejorative nickname for this guy!) has announce via Barbara DeLollis' blog on the USA Today that Hilton will be offering a 30% off sale for this summer. The deal is valid between May 28 and September 6. The rate also includes breakfast and is valid at 3,500 HW hotels.

Though this is only one line in his guest blog post with no additional information or links, it's safe to assume this is an Advance Purchase rate.

My reaction: meh. I don't use Advance Purchase rates for anything, so this doesn't move me back to Hilton.

Link to Hotel Check In Blog - Nassetta's Post

What do you think?

chitownflyer

"Today I am announcing here for the first time that, beginning on May 10, guests can receive up to a 30% discount for stays between May 28 and September 6, 2010 at most of our 3,500 hotels around the world. The reduced rate also includes free breakfast."

You will be able to buy the advance purchase rates starting May 10. I liked the January sale where you could save up to 50 percent off weekend rates mainly at international hotels. I would like to see Hilton do a 50 percent advance purchase rate sale vlaid on any date at any hotel.

MisterNice

Pure rubbish as all legit HH promos are announced days or weeks after the effective date.

MisterNice

AHN

+1

servus

Read carefully ...

flo0816

"Once a guest joins our loyalty program, they rarely leave. "

--> check Leaving HH

"That type of allegiance is invaluable to our business, but we also understand that long-term customer loyalty needs to be earned and maintained over time. "

Oh, ok! That's why there are all these promos targeted at new/inactive HH members and none targeted at loyal members who spend a s...load of money at Hilton already.

"For example, today I am announcing here for the first time that, beginning on May 10, guests can receive up to a 30% discount for stays between May 28 and September 6, 2010 at most of our 3,500 hotels around the world. "

--> and how does this reward loyal Hilton customers?

"We typically run more than 1,000 targeted promotions a year "

--> good to know! I rake up anything above 100.000 base points a year and I did not recieve a single one.

divemistressofthedark

Boo, hiss. +1 on 'nothing will convince me to book an advance purchase, even a big discount' since the money you save<money lost if plans change.

Even assuming this is true. Personally, I'd like to see the Q2 challenge extended, since it's got me motivated to shoot for Diamond this year...

kryten22uk

what would be the point in targetting you? You already give them the business. Promotions are not rewards, they exist to drum up more business.

flo0816

Well, I booked stays worth about 100k in the first 6-8 months. I still have 50-70k to book. In general you are right, promotions exist to drum up more business. But when you look at the topic of the article you will see that it is about HH, which is a LOYALTY program. You don't reward your loyal customers by giving everybody out there a 30% discount.

JLSocks

+1 I've earned well above 100K base points a year for the past 3 or 4 years and haven't gotten one targeted promo at all during that time.

If it wasn't b/c of work limitations, I'd have left Hilton for SPG or Hyatt a while ago.

travelinfoo

Too bad if these are APR. I almost never book APR because I like flexibility.

Keyser

i miss the visa 25% sale....that was really a good offer....made most of my reservations last year through this promo....

ChinaShrek

I am planning a road trip this summer to New Mexico and Utah. If this promo gives 30% off the BAR at all Hilton family hotels (Hampton Inns, Hilton Gardens, etc) then this will be a good deal. I don't mind pre-paid rates if I am going to be saving $30-$50 a night.

greywolf

Same here. I attribute 100+ nights to that promotion. Now I'm off Hilton entirely.

nldogbert

Just had a looks at some rates released for this sale, but not that impressed with the rates.