HA's New Ad Campaign
#1
#2
Join Date: Aug 2007
Location: Kea'au, Hawaii
Programs: Recovering Delta SkyMiles Addict--Now Gold with AAdvantage
Posts: 586
These ads are clearly aimed at the interisland market where HA already has a huge (some would say near-monopoly) share of the business. They're nice ads, but wouldn't it make more sense to make a pitch for the recently expanded international service or even mainland routes? I don't get it.
#4
Join Date: Dec 2007
Programs: Enough to travel better
Posts: 2,020
These ads are clearly aimed at the interisland market where HA already has a huge (some would say near-monopoly) share of the business. They're nice ads, but wouldn't it make more sense to make a pitch for the recently expanded international service or even mainland routes? I don't get it.
http://www.youtube.com/watch?v=TvD3_...eature=related
#5
Join Date: Nov 2010
Location: Honolulu, HI
Programs: HAL Pualani Platinum, Delta Gold
Posts: 143
I was on a flight from ITO-HNL where they were taking some pics for one of these advertisements and they were sitting in 4A/B and taking pictures of 5A, I claim false advertising!
#6
Join Date: Dec 2007
Programs: Enough to travel better
Posts: 2,020
Here's a new HA advert, which was just released on 5/10/11. This one is quite interesting and seems to be targeted towards an international business audience:
http://www.youtube.com/watch?v=vKsv1...eature=related
http://www.youtube.com/watch?v=vKsv1...eature=related
#7
Join Date: Jul 2010
Location: Honolulu, HI
Programs: Ovaltine secret decoder club, Hilton Diamond, United 1K, Hawaiian air Gold, Starwood Gold
Posts: 281
Great HA credit card commercials Why is it that Hawaiian up sells it credit card so hard?? I am sooooo tired of having the FA's running up and down the isles pushing the credit card applications. There has to be a more subtle way for them to do this.