Harrah's: 736 Million Dollar Winners

Old Aug 14, 13, 4:18 pm
  #1  
nrr
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Join Date: Jul 2003
Programs: AA Executive Platinum; 2MM AA Delta Platinum
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Harrah's: 736 Million Dollar Winners

At www.harrahs.com, you see the number quoted above.
I know that monthly they do give away a Million $ in a drawing in AC (plus One Million in free slot play).
Assuming the 736 is correct, how are they making money on this deal--does this promo attract that many more players to the Casino?
Personally, I'd rather they give more back in slot winnings.
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