Could Frontier consider AGS-MCO?
 

With Frontier considering MCO a focus city, is there any likelihood for service to Augusta GA (AGS) with a possible 1x daily or semi weekly to MCO? It's a decent market with mid-upper income HH and known for Augusta National Golf Club. It's over 2 hours of a drive to ATL and GSP, and US and DL fares at AGS to cities tend to be high.

The market is too small for Southwest or JetBlue, but maybe it fits in better with Frontier's strategy which doesn't need that many departures.

It's a short-haul distance to MCO, but not within 5 hours of drive, which can make it an ideal flight even if it didn't fill with high loads all the time. Frontier could sell connection itineries via MCO which would help as well.

Frontier's MCO routes tend to be longer stage length likely as not to be competing against the drive, however, as Frontier grows MCO as it's own niche, it could utilize MCO for connection flights as well. Thoughts?

I think AGS is a good idea, and even SAV.

Equally, I wouldn't be unhappy if they dropped the overly competitive DEN-ATL and offered 2 or 3 weekly DEN-AGS and/or DEN-SAV.

Mostly, I'm wondering if they will ever add onward destinations at MCO - to PUJ say - but I guess that would depend on Apple Vacations.

Once the fleet stabilises, I think they have a lot of choices.

I think dropping ATL would be a horrible strategic mistake. If you drop too many airports needed by business travelers, you can kiss your Classic Plus fare buyers good bye, because it just won't be worth it to fly F9 regularly anymore.

If ATL were to go by the wayside, I for one wouldn't use AGS as a replacement. Sheer craziness for the business traveler.

I x daily is scarcely ideal for the business traveller, either.

Frontier is a leisure airline that some business travellers sometimes use.

As stated by BB, that was the essential difference between Midwest and Frontier.

You are right. But, at least the flight is at Hartsfield where Marta is. The last thing I would want as a Business Traveler is 1x to AGS where you'd have to rent a car just for the pleasure of driving 2+ hours to ATL.
Maybe outside of Denver they are. But, at DEN I'd argue that biz travelers make up a pretty large mix of their travel base which is important to keeping their fare yield as high as possible.

DEN-ATL is a very well-serviced route, there are many choices and there are horror stories of some of the winter loads on, say, Airtran. It applies to DEN-PHL as well, which was great for Frontier in summer - miserable in winter.

Southwest was profitable for many years without ATL and JetBlue still is. That said, I don't know that Frontier has any plans to drop ATL, but I wouldn't be at all unhappy if it did. I don't see the point of flying where everyone else does, when there are other under-served markets that may - "may" - do better.

Even leisure routes - few people gave tuppence for Frontier's TTN-MCO, but, so far, it's been gang-busters. I don't know if the rest of Florida can live up to it, but it is off to a rollicking start.

Sure, as I said. But mostly they are business travellers who understand, and fit in with, Frontier and its schedules. When I first found Frontier in 1998, my employer was paying - I could have flown first, I could have flown non-stop BOS-LAX, but I purposely chose Frontier.

And there are also those on a very tight budget - Frontier is trumpeting it's sub-$50 fares.

So it is a pleasure (relief?) to me to see Frontier embracing it's core market again. It's the first thing we are taught in my business, the core market is crucial - anything else is gravy.