MasterCard Midwest --> Frontier
 

Email regarding the Midwest MasterCard and the transition to Frontier MasterCard:

Each cardholder can go to a personal site w ww.myname.NewFrontierCard.com to select the preferred new card design. There are seven animals available (including the badger) plus a card with a Frontier plane on it. If you don't choose by 9/20 you automatically get the badger card. The new card will come by late October.

The site is a very smoothy done flashplayer site. The card selection page is nice enough, then once you've chosen that you get to a page which looks like an airplane tray table. A notebook with three sticky tabs lets you easily navigate through some information and FAQ's, a napkin (with a cookie sitting on it) holds a to-do list which helps keep track of what you've already reviewed, and an image of the card design you've chosen lets you go back if you've changed your mind.

I hope there's something as professional and useful for the FF consolidation itself!

I thought the Badger looked silly, so I went the Frontier aircraft.

I didn't especially like how any of the animals tails looked because it doesn't really identify the card as an airline. So I went with the plane as well...

As a Midwest loyalist of many years, I enjoyed seeing the Midwest 717 proudly displayed on my card, That's why I went along the same route.

The Badger has somewhat of a Midwest accent. I'm not sure I like the voice they picked for him. Very cool website.

Yup...I kept some of my older-style cards just because I liked the plane image. If the animal tails looked a little more clearly like an airline, I might have gone with the badger. But the card image is essentially a trapezoid with a wildlife image and the word FRONTIER across the top, and I think a lot of people would have no clue it was an airline.

I didn't not like it at all the first time I heard it. After messing around the site for awhile I listened to it again and found that I didn't mind it too much. The badger is male and appears relatively young and tame, so the quality of voice fits. And the midwestern accent and phrasing...well...I liked it better the second time I listened to it. It wasn't exactly Fargo (thank god) but it definitely is going for upper midwest.

The only thing...it's okay for something like this, but if they use the voice for commercials (like they use Larry and Jack) it probably would come off as more annoying than endearing.

Accents and local dialects in the USA fascinate me but it seems like Hollywood and the advertising industry get Wisconsin accents wrong. Wisconsin isn't all that big of a state, but there are different regions of distinct accents. Take the Direct TV commercial about the Green Bay family not getting along with their new neighbors from San Francisco. The woman spoke with a Minnesota accent! Still, it was a funny commercial. I was happy to hear the Badger did not have a Fargo type accent too... I guess you are right about the voice being of a younger male. That makes a difference after I listened to it a few more times. Not so irritating now. :)

I was not impressed by the voice and did find it annoying. I think that some of the other voices are much better suited to their animals and help create the personalities - or should I say animalities. Buddy's voice is way too meek - not what you would imagine for a badger.

Since the email came from Barclay, I imagine that the linked site was put together by Barclay's ad agency, and not Frontier's.

I wanted to pick the badger but thought the voice was too wimpy, so I opted for the plane as well. However, I will miss my blue Midwest card! Somehow taking that out of my wallet makes the YX demise final!

You might have the answer, but my memory fails as to what was on the Midwest cards prior to the addition of the 717s. I can only guess it may have been the MD-80.

I believe it was the DC9-30 taking off toward you, upward and to the viewer's left, in an oval.

It's the picture near the top of this timetable cover image:

http://www.google.com/imgres?imgurl=...26tbs%3Disch:1

I'm almost positive that's a D9S and not an M80.

Thanks, Knope. Now, that brings back memories.

Anybody else remember when the Midwest Express MasterCard came from US Bank, with a decorative tin of chocolate chip cookies sent to the card holder, upon renewal of the card?

Nice touch!

Yup! I also got a different tin of cookies the first time I hit Executive status.

I've got a few tins laying around the house somewhere. IIRC, I even received one as a Christmas gift one year. More of the Best Care of the past.