Premium economy comming 2021

Old Nov 6, 18, 1:03 am
  #1  
FlyerTalk Evangelist
Original Poster
 
Join Date: May 2011
Location: MMX (CPH)
Programs: QR PC Platinum, AY+ Platinum, A3*G, SK EB silver, Nordic Choice Platinum, Liberokerho GOLD, SJ Black
Posts: 11,570
Premium economy comming 2021

Finnair will ... introduce a new Premium Economy cabin class for its long-haul fleet. These investments speak of Finnair’s commitment to offer a high level of customer comfort and increased choice for its customers.  
...
The rollout of Premium Economy class to Finnair’s long-haul fleet starts in Q4 2020 and is expected to be completed by the end of 2022
Finnair invests in customer comfort: new ATR cabins in 2019, new Premium Economy class for long-haul as of 2021 - Finnair
florens and remymartin like this.
intuition is offline  
Old Nov 6, 18, 1:13 am
  #2  
odo
 
Join Date: Mar 2012
Location: OUL
Posts: 57
I just hope vouchers are still from Y -> J still after this.

But premium economy was long time coming. All of their joint venture partners have it and for many airlines it's best profiting class in their aircraft.
odo is offline  
Old Nov 6, 18, 1:20 am
  #3  
 
Join Date: Jan 2006
Location: Helsinki-Vantaa APT, Finland
Programs: AY GUEST
Posts: 4,309
Let's see if Y+ is a new ticket type and new fare or is it Y ticket and then Y+ available as ancillary service.
OH-LGG is offline  
Old Nov 6, 18, 1:24 am
  #4  
FlyerTalk Evangelist
Original Poster
 
Join Date: May 2011
Location: MMX (CPH)
Programs: QR PC Platinum, AY+ Platinum, A3*G, SK EB silver, Nordic Choice Platinum, Liberokerho GOLD, SJ Black
Posts: 11,570
Exactly . Press release says they are still evaluating business model. What is decided though is that it will be a separate cabin with a separate concept. But thechnically it could still be the same business model as for current comfort, just with a better offer.
AdamGalbreath likes this.
intuition is offline  
Old Nov 6, 18, 1:36 am
  #5  
 
Join Date: Jan 2006
Location: Helsinki-Vantaa APT, Finland
Programs: AY GUEST
Posts: 4,309
And of course launching this new Economy Premium it is great opportunity to drop out included meals, drinks and luggage in basic Y class.
ffay005, vulle, florens and 8 others like this.
OH-LGG is offline  
Old Nov 6, 18, 1:57 am
  #6  
 
Join Date: Sep 2005
Location: HEL
Programs: AY Platinum, TK Elite, AA, BA, SK, DL, NT, WB + hotels
Posts: 5,190
Very interesting. A welcome change but at the same time this raises so many questions. What will happen to upgrades by points or vouchers? Will AY improve the J cabin and catering to distinguish it from PE, or will they make Y worse, or both? Will Y+ disappear? What about the price point? If the average Y ticket costs €700 and the average J ticket €2700, how much will an average PE ticket cost? €1700? Accrual 150 %?

The biggest question, I guess, is the impact on J loads. Today's PE seats are almost as good as an intercontinental J seat in the year 2000. How many pax will move from J to PE when it becomes available?
Cupart likes this.
ffay005 is offline  
Old Nov 6, 18, 2:00 am
  #7  
 
Join Date: Sep 2005
Location: HEL
Programs: AY Platinum, TK Elite, AA, BA, SK, DL, NT, WB + hotels
Posts: 5,190
Originally Posted by OH-LGG View Post
Let's see if Y+ is a new ticket type and new fare or is it Y ticket and then Y+ available as ancillary service.
Are there any airlines out there who have a separate PE cabin class but only sell it as an ancillary service?
ffay005 is offline  
Old Nov 6, 18, 2:36 am
  #8  
 
Join Date: Jul 2010
Location: HEL
Programs: AY Platinum (OWE), BW Diamond
Posts: 507
It is quite obvious that direct upgrade to J will seize to exist, likely a scaled upgrade model is implemented:
i.e. 20 kP for Economy premium
+50k for business ( I would not be surprised if the total sum would exceed current 50k)

What really matters is whether direct two class upgrades will be allowed or not. Worst case is that only one class upgrade is possible, but naturally it all depends on price points.

Vouchers might be more difficult but that might be something where "direct" upgrades would be possible as they are truly granted for loyalty. Once again, as long as upgrades are allowed to all booking classes, no problems, but one could easily also see that upgrades from light-fares will not be possible.
Post Scriptum is offline  
Old Nov 6, 18, 2:38 am
  #9  
 
Join Date: Aug 2008
Location: Helsinki
Programs: AY Platinum, IHG Gold, Diners
Posts: 1,138
I’m surprised. In the event in February (IIRC) where the new lounge design was discussed, we also got to test some seats that they were considering for a possible PE. However, the Finnair reps did not seem too enthusiastic, especially as the feedback they got wasn’t overwhelmingly positive, and as the extra price people were willing to pay didn’t seem very high. I as against the idea, and expressed my worry about the vouchers, upgrades with points etc.

Maybe plats could get 4 vouchers instead of 2? One voucher for each ”step”?
niksal is offline  
Old Nov 6, 18, 2:59 am
  #10  
 
Join Date: Jun 2009
Location: London, United Kingdom
Programs: British Airways Gold
Posts: 2,558
Originally Posted by ffay005 View Post
Very interesting. A welcome change but at the same time this raises so many questions. What will happen to upgrades by points or vouchers? Will AY improve the J cabin and catering to distinguish it from PE, or will they make Y worse, or both? Will Y+ disappear? What about the price point? If the average Y ticket costs €700 and the average J ticket €2700, how much will an average PE ticket cost? €1700? Accrual 150 %?

The biggest question, I guess, is the impact on J loads. Today's PE seats are almost as good as an intercontinental J seat in the year 2000. How many pax will move from J to PE when it becomes available?
Realistically it's not going to materially differ from what the many other airlines that have introduced PE have done. It's an established price/product proposition and relatively standardised
remymartin likes this.
ajeleonard is offline  
Old Nov 6, 18, 3:08 am
  #11  
 
Join Date: May 2013
Location: HEL
Programs: AY+ Lumo (OWE), Accor Gold, Hilton Honors Gold
Posts: 1,816
This makes me worried, too, for obvious reasons. Also, I think PEY very rarely is worth the extra money. I truly hope AY will be wise enough not to screw us over by devaluing the upgrades.
cistavoda likes this.
lkrt is online now  
Old Nov 6, 18, 4:39 am
  #12  
 
Join Date: Sep 2016
Location: HEL
Programs: AY+ Platinum
Posts: 85
I have a really healthy AY points balance and use them for SH and LH upgrades everytime when it makes sense. It would be disappointing if basic Y ticket could not be upgraded to J anymore, but only to PE. Of course if PE would have a nice seat, excellent food and attentive service then I don't even need J anymore.
Tapio is offline  
Old Nov 6, 18, 4:47 am
  #13  
 
Join Date: Sep 2005
Location: HEL
Programs: AY Platinum, TK Elite, AA, BA, SK, DL, NT, WB + hotels
Posts: 5,190
Originally Posted by Tapio View Post
Of course if PE would have a nice seat, excellent food and attentive service then I don't even need J anymore.
This. I wonder how many company accounts will make the same reasoning.
vulle likes this.
ffay005 is offline  
Old Nov 6, 18, 4:50 am
  #14  
 
Join Date: Sep 2005
Location: HEL
Programs: AY Platinum, TK Elite, AA, BA, SK, DL, NT, WB + hotels
Posts: 5,190
It's interesting how the three-class concept has come full circle. Some twenty years ago, airlines routinely offered three classes of service: Economy, Business and First. BA was probably the only major carrier to offer WT+, a fourth class of travel.

Today, airlines again routinely offer three classes of service: Business with a hard product that is, in many cases, better or at par with the First of yesteryear; Premium Economy with a hard product comparable to old Business and Economy with harder, narrower and tighter seats than in old Economy.
vulle likes this.
ffay005 is offline  
Old Nov 6, 18, 5:25 am
  #15  
 
Join Date: May 2015
Location: ATL/MCO
Programs: Costco Executive, RaceTrac Prince of Pastry, Chick-fil-A Silver
Posts: 4,361
Originally Posted by odo View Post
I just hope vouchers are still from Y -> J still after this.
Me too,

The US carriers take an interesting approach with their long haul vouchers, where members can choose if they upgrade to C or W from Y depending on the availability.
miamiflyer8 is offline  

Thread Tools
Search this Thread
Search Engine: