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Headforpoints.com commentary [merged]
Originally Posted by Raffles
(Post 30876534)
Trust me from my own experience. Readers are not stupid and readers know a bad deal when they see one. I can pretty well predict what sort of traction an offer will get when I write about it. I also know that trying to promote stuff which I know is rubbish and, more importantly, that the readers will know is rubbish is pointless - you don't get any conversions anyway and the readers stop trusting you so you get a poorer response when the next genuinely good deal comes along.
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Originally Posted by Raffles
(Post 30876534)
Trust me from my own experience. Readers are not stupid and readers know a bad deal when they see one. I can pretty well predict what sort of traction an offer will get when I write about it. I also know that trying to promote stuff which I know is rubbish and, more importantly, that the readers will know is rubbish is pointless - you don't get any conversions anyway and the readers stop trusting you so you get a poorer response when the next genuinely good deal comes along.
Originally Posted by fartoomanyusers
(Post 30876716)
Tesco cc <cough>
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Originally Posted by s1362083
(Post 30880810)
Monese <cough>
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Originally Posted by Raffles
(Post 30881319)
Monese was a sponsored article and clearly marked as such right at the top!
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Originally Posted by s1362083
(Post 30881385)
I'm sure you're not suggesting that you would publish stuff which you know is rubbish and leads to readers stopping trusting you just because someone is paying you for it.
A quick Google search will show that Monese pays publishers £16 per sign up to its free account. I could have made a few quid writing about its new Avios partnership and saying it was great - but I deliberately chose not to. Monese then decided it wanted to reach our readers and chose a sponsored article, clearly flagged as such, over banner ads. We only get a flat fee from that. This allowed a good debate in the comments about the pros and cons of Monese vs other challenger banks. If you think I’m stupid enough to risk the good reputation we have built up over 7 years for the sake of a few quid then you’re wrong. I also bet that, if Monese does what it has implied and starts awarding Avios on debit card spend soon, you will be rushing to sign up ..... |
Originally Posted by s1362083
(Post 30881385)
I'm sure you're not suggesting that you would publish stuff which you know is rubbish and leads to readers stopping trusting you just because someone is paying you for it.
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Originally Posted by Raffles
(Post 31933623)
Most of us have bigger readerships via email than we have in terms of page views. It is also totally separate - most of my email readers never visit the site. We email our stuff very early morning and it is required reading on the rail commute into London!
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Originally Posted by GUWonder
(Post 31933706)
Do you track if the emails are opened and read?
But if you agree to accept 3 articles a day from HFP (we send 21 per week, each article separately) then you are keen and seriously want to read it. |
Originally Posted by diburning
(Post 31935789)
MailChimp seems like a good idea from the sender's view, but it's a nightmare on the recipient's end. I've used MailChimp as both a sender and a recipient.
Eventually MailChimp does crack down because they want to keep their mail servers off the public spam blocklists (like Spamhaus). I think Lucky's problem was that either he/his team either didn't spend enough time (if any at all) purging emails when people unsubscribe. You know how when you unsubscribe from an email list, they give you some absurd "Please allow 7-10 days to take effect" message? That is basically a courtesy request for time for the webmaster/list manager to purge your email from the list manually. What is more likely is that Ben's emails ended up being sent from a server used by a spammer who was closed down and Ben was caught in the crossfire. Hard to believe they'd close him down given that MailChimp can clearly see he has been operating trouble-free for years. |
Originally Posted by Raffles
(Post 31937156)
I doubt I get one request per year directly to remove someone - the other 99.9% unsubscribe themselves.
I'd imagine that you and others with a large web presence such as Lucky would have an automated system in place to allow people to unsubscribe themselves (where the system would automatically scrub their email address from the list). But the key point here is the assumption that it works. If there's any sort of error where the recipient isn't successfully unsubscribed, or the unsubscribe link is deceptive in where it only unsubscribes from one type of email but not others, MailChimp doesn't care, you're now a spammer in their eyes. |
Originally Posted by Raffles
(Post 31937147)
Yes. 55% open rate.
With HFP, I tend to read the headline, and then if there's anything that interests me, I'll read the rest. So, I probably fully read about 50% of the emails. |
DYKWIA, this is why image blocking and other privacy-enhancing measures are taken by some internet users. But most miles and points forum readers don’t do a whole lot to help themselves on that as much as they try to help themselves with the miles and points game.
Originally Posted by Raffles
(Post 31937147)
Yes. 55% open rate.
But if you agree to accept 3 articles a day from HFP (we send 21 per week, each article separately) then you are keen and seriously want to read it. I would assume that your readership (and the value gotten from that) is less heavily dependent upon US users than OMAAT. |
Originally Posted by GUWonder
(Post 31944715)
DYKWIA, this is why image blocking and other privacy-enhancing measures are taken by some internet users. But most miles and points forum readers don’t do a whole lot to help themselves on that as much as they try to help themselves with the miles and points game.
Do they also supply you information on the IP addresses from where those emails are opened? I would have to assume they could have a good idea of where the “readership” is. Do they tell you that too? I would assume that your readership (and the value gotten from that) is less heavily dependent upon US users than OMAAT. |
Originally Posted by Raffles
(Post 31948011)
Not that I spend a single second actually looking at any of this info!
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Originally Posted by Raffles
(Post 31948011)
I have the location data but it is based on where the initial sign-up was done from rather than where any particular email was read. Annoyingly it isn't aggregated anywhere (I think) so I don't actually know what the split is overall. Website traffic is 80% UK, 10% US and dribs and drabs from elsewhere. You also see what device emails are usually read on, click through rates and indeed exactly which emails a person opened. Not that I spend a single second actually looking at any of this info!
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