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I'm sure you're not suggesting that you would publish stuff which you know is rubbish and leads to readers stopping trusting you just because someone is paying you for it.
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Originally Posted by Raffles
(Post 34680295)
Points.com offered to pay me when were offered the same LifeMiles deal as an exclusive.
I know your site runs sponsored posts for others - like British Airways and Marriott - was the LifeMiles deal just not attractive enough financially? |
Originally Posted by coleslaw
(Post 34684991)
Out of curiosity, what made you pass on the Points.com / LifeMiles deal?
I know your site runs sponsored posts for others - like British Airways and Marriott - was the LifeMiles deal just not attractive enough financially? |
Originally Posted by GUWonder
(Post 34684995)
Perhaps that the space availability using AV miles is so lousy, the customer service levels weak, and AV/Lifemiles may have going concern concerns such that it’s a bad sell to the general miles and points public trying to fly out of LHR and the other major UK airports?
This is also simply above the pay grade of our average reader. Most HfP readers are 'normal' business travellers who collect miles, as opposed to the standard FT reader :-) We'd probably have also rejected it if they'd offered us our standard flat fee for a sponsored post. |
Originally Posted by Raffles
(Post 37559996)
This cuts both ways though, so its not all downside. All sites are seeing sharp drops in SEO traffic BUT so are the brands.
What can the brands do? They start to pump money into sites with a large established audience. To take advantage, though, you need to a) sell your own ad space, b) sell sponsored content, c) allow sponsored social media content. We do all this and it is working well. None of the Boarding Area bloggers are. |
Originally Posted by 2AMan
(Post 37560793)
Your site is amazing, btw. You can feel the care that went into it. I am not in your market, so I can't really support it in a meaningful way, but I enjoy reading very much - and have disabled my adblocker for it.
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