Freddie Awards April 2016

Old Feb 18, 16, 9:08 pm
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Freddie Awards April 2016

Looks like the song & dance has begun again:

http://loyaltylobby.com/2016/02/17/w...gun-yet-again/


Previous threads on the topic:
http://www.flyertalk.com/forum/exter...hlight=freddie

http://www.flyertalk.com/forum/exter...hlight=freddie

http://www.flyertalk.com/forum/exter...hlight=freddie
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Old Feb 18, 16, 10:03 pm
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I'm still waiting for an actual point/mile bribe for a FlyerTalk Awards/Freddie Awards vote. I'm patient!
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Old Feb 19, 16, 3:41 am
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Originally Posted by kokonutz View Post
I'm still waiting for an actual point/mile bribe for a FlyerTalk Awards/Freddie Awards vote. I'm patient!
Good that you are patient, because you can dream on!

No-one takes these awards seriously. The results/winners prove that!
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Old Feb 19, 16, 9:38 am
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Originally Posted by irishguy28 View Post
Good that you are patient, because you can dream on!

No-one takes these awards seriously. The results/winners prove that!
.... which is presumably why Accor had posters all over Heathrow recently promoting its win last year?
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Old Feb 19, 16, 1:50 pm
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Originally Posted by Raffles View Post
.... which is presumably why Accor had posters all over Heathrow recently promoting its win last year?
Perhaps more accurate to say that few here at FT take these awards seriously. They're the travel equivalent of some other consumer rankings--which insiders know can be "influenced" while the general public, not so knowing, may be swayed by advertisements promoting the "win."
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Old Feb 19, 16, 2:02 pm
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I was told recently by a major UK travel company that they only reason they still advertise in a major UK travel magazine (the only bit of print advertising they still do) is because it is the only way to be shortlisted for their high-profile travel awards ....
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Old Feb 20, 16, 8:16 pm
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Originally Posted by lwildernorva View Post
Perhaps more accurate to say that few here at FT take these awards seriously. They're the travel equivalent of some other consumer rankings--which insiders know can be "influenced" while the general public, not so knowing, may be swayed by advertisements promoting the "win."
I wonder how much of the general public really makes, or changes, their airline decisions based on seeing which FFP won some award.
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Old Feb 21, 16, 7:14 am
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Originally Posted by 84fiero View Post
I wonder how much of the general public really makes, or changes, their airline decisions based on seeing which FFP won some award.
Nil.
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Old Feb 21, 16, 10:31 am
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Originally Posted by 84fiero View Post
I wonder how much of the general public really makes, or changes, their airline decisions based on seeing which FFP won some award.
'Winning' these things is important to the marketing and program employees at the airlines and hotels. That's why they tout them in ads: to prove to their bosses that they deserve a raise.
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