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-   -   Mommy Points - Chase Affiliate Links Ending (https://www.flyertalk.com/forum/external-miles-points-resources/1730313-mommy-points-chase-affiliate-links-ending.html)

84fiero Dec 9, 15 12:29 pm

Mommy Points - Chase Affiliate Links Ending
 
http://mommypoints.boardingarea.com/...-site-updates/

Quote:

This site is still pretty much just me (two kids) and a laptop, and that comes with it’s pros and cons. Inability to really scale is a con, and in this case it more or less means that effective Thursday afternoon there will no longer be Chase affiliate links on this site. There’s no bad blood, just business decisions that get made along the way. I’m sharing this with you because many of you have been so generous over the years to choose to use our affiliate links when applying for a credit card. I was honored that a “big bank” like Chase would partner with a little site like this four years ago…and I still am.

josephstern Dec 9, 15 2:55 pm

Very interesting. I wonder if Chase is starting to weed out the affiliates.

sbm12 Dec 9, 15 4:02 pm

Quote:

Originally Posted by josephstern (Post 25839563)
Very interesting. I wonder if Chase is starting to weed out the affiliates.

There is little "starting" about it so much as continuing to have conversion minimums. The banks do not want to waste their compliance time on a site which doesn't deliver a return in the form of sufficient new customers. And it has been that way for a while now.

Sucks for Mommy Points, of course, but hard to be too surprised that it happens from time to time.

Jesperss Dec 9, 15 5:24 pm

I guess once you can't sell the Sapphire anymore, game is over

ctownflyer Dec 9, 15 6:53 pm

Quote:

Originally Posted by sbm12 (Post 25839897)
There is little "starting" about it so much as continuing to have conversion minimums. The banks do not want to waste their compliance time on a site which doesn't deliver a return in the form of sufficient new customers. And it has been that way for a while now.

Sucks for Mommy Points, of course, but hard to be too surprised that it happens from time to time.

It's much more complicated than just quotas.
But this is definitely part of a trend, nothing new.

Raffles Dec 10, 15 1:37 am

The phrase I am hearing more and more these days from companies I discuss partnerships with is 'lifetime value'.

We (ie the FT audience) generally do not offer good lifetime value because we are 'gamers' and will move on to the next deal. That is a problem when the company loses money on the initial sale.

It is all about going after the mainstream audience these days, which is the rationale behind Inside Flyer.

MSPeconomist Dec 10, 15 1:42 am

Quote:

Originally Posted by 84fiero (Post 25838758)

The poor little me attitude is amusing given how successful her entire Mommy Points blog business has been and how fast it grew.

HouFly Dec 10, 15 5:58 am

yeah no kidding, where was that same talk of being small when Chase did partner with her. and whatever other banks that still do. where was the talk about being small when she was featured on Nightline or whatever else media channel.

anyways, the real issue is what is up with Chase -- they arent gonna hit their numbers even on a big site with how strict they've become in approving new accts. huge loss for em, if the overall goal is market share. perhaps they think they are already there and thus cutting back affiliations? either way cant wait for the old Chase to come back around these parts soon.

gpapadop Dec 10, 15 6:11 am

"Nothing will change in the blog" ------------------> expect to see A LOT less posts selling Chase credit cards :D

TMM1982 Dec 10, 15 6:25 am

So sick of hearing, "I'm just a girl with a laptop." Why not go out and get a desktop if that makes you feel better? I'm sure you can afford it mommy points.

kokonutz Dec 10, 15 8:44 am

Quote:

Originally Posted by MSPeconomist (Post 25842048)
The poor little me attitude is amusing given how successful her entire Mommy Points blog business has been and how fast it grew.

It's a return to her roots: just a simple mom trying to travel with rugrats.

There's gold in them thar hills too.

My company sponsors a couple of mommy bloggers in return for focusing on our product. Mommies are influential purchase deciders. @:-)

ctownflyer Dec 10, 15 9:45 am

Quote:

Originally Posted by HouFly (Post 25842674)
the real issue is what is up with Chase -- they arent gonna hit their numbers even on a big site with how strict they've become in approving new accts. huge loss for em, if the overall goal is market share

It's not anymore.
This is:
Quote:

Originally Posted by Raffles (Post 25842038)
The phrase I am hearing more and more these days from companies I discuss partnerships with is 'lifetime value'.

We (ie the FT audience) generally do not offer good lifetime value because we are 'gamers' and will move on to the next deal. That is a problem when the company loses money on the initial sale.

It is all about going after the mainstream audience these days, which is the rationale behind Inside Flyer.


JetAway Dec 10, 15 9:48 am

We're probably seeing the beginning of the end of affiliate-link marketing by the big banks, at least on travel blogs. It's reached the point of bottom-fishing.

TMM1982 Dec 10, 15 10:05 am

Quote:

Originally Posted by JetAway (Post 25843755)
We're probably seeing the beginning of the end of affiliate-link marketing by the big banks, at least on travel blogs. It's reached the point of bottom-fishing.

There are ways to still make a ton of money in the blog world other than credit card links.

farbster Dec 10, 15 2:59 pm

What would you say are the top 3 or 5 ways to make a ton of money?

Quote:

Originally Posted by TMM1982 (Post 25843841)
There are ways to still make a ton of money in the blog world other than credit card links.



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