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Mommy Points - Chase Affiliate Links Ending

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Old Dec 10, 15, 5:24 pm
  #16
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Originally Posted by farbster View Post
What would you say are the top 3 or 5 ways to make a ton of money?
Ad Rev (i.e. Adwords), Affiliate Revenue (kind of same thing as credit cards but with other partners), Sell Through
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Old Dec 10, 15, 6:18 pm
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It seems to me that to most families nationwide would not find any use out of posts about week long trips to the Maldives. They simply cannot afford trips like that, and if they can, the kids are in school for most of the year.

Branching out too much has been the failure of many a business.

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Old Dec 10, 15, 8:20 pm
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Originally Posted by Raffles View Post

It is all about going after the mainstream audience these days, which is the rationale behind Inside Flyer.

Should have called it MainstreamFlyer.com then. Perhaps it wouldn't be so dead then.

In the age of FB and other social media sites, is there really an opportunity for this? Is IF going to build up a long-term relationship (lifetime value) with mainstream once-a-year travelers?
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Old Dec 11, 15, 3:02 am
  #19
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Originally Posted by notquiteaff View Post
Should have called it MainstreamFlyer.com then. Perhaps it wouldn't be so dead then.

In the age of FB and other social media sites, is there really an opportunity for this? Is IF going to build up a long-term relationship (lifetime value) with mainstream once-a-year travelers?
Not that mainstream. We are talking about people like my wife who fly for business, even have status, but have no interest in their miles and would probably redeem for a toaster if not married to me

The IF model assumes that these people can be taken halfway down the road even though they would never in a million years sign up for FT.
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Old Dec 11, 15, 3:12 am
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Originally Posted by Raffles View Post
...and would probably redeem for a toaster if not married to me
Hey man don't be hatin' on toasters!
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Old Dec 11, 15, 6:50 am
  #21
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Originally Posted by TMM1982 View Post
Ad Rev (i.e. Adwords), Affiliate Revenue (kind of same thing as credit cards but with other partners), Sell Through
Ad revenue on BArea is a tiny fraction of it once used to be, the 'other partners' pay maybe a third or a quarter of what a back like chase would pay you for conversions.

The blogger would be well advised to stick to topics like flying to see grandma or the mouse. But then there is an intense market out there providing tips and tricks on how to visit the disney parks and the US airlines are now far too smart to hand out awards at low levels during peak grandma visiting travel times
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Old Dec 11, 15, 7:27 am
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She lost sight of her original mission and tried to keep up with the Krug and caviar bloggers.
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Old Dec 11, 15, 9:50 am
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Originally Posted by JetAway View Post
She lost sight of her original mission and tried to keep up with the Krug and caviar bloggers.
When she met up with Gary at the PH Maldives it was over. It's hard to transition from a blog about free travel to see the grandparents to a blog that featured a RTW trip in F/J and keep the same readers.
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Old Dec 11, 15, 10:49 am
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Originally Posted by skunker View Post
When she met up with Gary at the PH Maldives it was over. It's hard to transition from a blog about free travel to see the grandparents to a blog that featured a RTW trip in F/J and keep the same readers.
Wow - I did not realize she went from her short United hops to the Park Hyatt Maldives. That is really something. I lost track of this blog years ago.

So, in a way, she was very successful. And her own success was her demise?

But it's a crowded field these days.
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Old Dec 11, 15, 10:57 am
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Originally Posted by josephstern View Post
Wow - I did not realize she went from her short United hops to the Park Hyatt Maldives. That is really something. I lost track of this blog years ago.

So, in a way, she was very successful. And her own success was her demise?

But it's a crowded field these days.
Wasn't she featured on Nightline several times? I would have thought that alone would pull in more readers than a feature in RS. I don't know if she has had a "demise". I assume her targeted demographic aren't the type to sign up for multiple cards or churn. They also might not be the type to check her site daily for deals or information.
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Old Dec 11, 15, 11:00 am
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Right - 'demise' might be a strong word, but I'm willing to bet that Chase was the lion's share of her blog income.
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Old Dec 11, 15, 12:00 pm
  #27
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Selling cards to a mainstream audience (and hers will have been more mainstream than, say, Gary) will have been a challenge. This is, I would guess, especially true when applying for cards which have a transferable currency - getting people who fly AA to get an AA card is a big sell, getting mainstream readers to get an odd card which converts into airline miles (so two currencies you don't understand) is even harder.

The pitching of the site also means that hard-core people who do apply for 6 cards in a day and may spread around the love would not be reading.
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Old Dec 11, 15, 3:49 pm
  #28
 
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I'm not the target demographic for this blog and I rarely find any information of value there. However, I do read it periodically and I find that Summer is more in touch with normal reality than any of the other high profile bloggers out there. Ben's blog comes across as a reality TV show, Gary's as a badly edited news feature and Seth as an adventure travelogue. The old Mommy Points couldn't be pigeonholed like that - maybe this will be the wakeup call for Summer to take the blog back to the roots that made it so successful.
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Old Dec 11, 15, 4:57 pm
  #29
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Thought I would briefly weigh in...

The miles and points blogging world is so different than it was when I started five years ago and even so different than roughly two years ago. The various ways to monetize your site beyond a hobby blog are also so different than they were. It is still a very evolving and maturing medium.

The volume of traffic required to do business with various entities today is different than it was at any point in the past, and likely it will be even more different going forward. I'm sure the type of traffic you have will be even more relevant in the future as data and metrics are even easier to capture and measure.

In terms of content on my site, it was always first and foremost about things everyday families can do to travel more for less. It always was, and it presumably always will be. Mainly, that's just where my interests happen to be. A handful of fancy miles and points redemptions taken while we had a pretty self-sufficient four year old at home (and grandparents nearby) knowing we were planning to very soon head back into the infant years didn't change that. In fact, I strongly encourage families to take those sort of trips when you have the chance between little kids since the infant years are really not the time to do it!

I can see how to those who didn't know our long term plan it looked at the time like a shift, but it was never a shift, it was a planned blip. Either way, I can assure you that writing about fancy redemptions increases, not decreases, traffic, but that was never going to make-up the majority of my content since it does not make up the majority of my travels.

I'm lucky to have been able to pay the bills writing about stuff that I love for over four years, and I hope to be so lucky as to find a way to keep doing it for many more. Only time will tell. For those of you who do read the site, even if only on occasion, thank you.
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Old Dec 11, 15, 5:02 pm
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Originally Posted by Mommy Points View Post
Thought I would briefly weigh in...

The miles and points blogging world is so different than it was when I started five years ago and even so different than roughly two years ago. The various ways to monetize your site beyond a hobby blog are also so different than they were. It is still a very evolving and maturing medium.

The volume of traffic required to do business with various entities today is different than it was at any point in the past, and likely it will be even more different going forward. I'm sure the type of traffic you have will be even more relevant in the future as data and metrics are even easier to capture and measure.

In terms of content on my site, it was always first and foremost about things everyday families can do to travel more for less. It always was, and it presumably always will be. Mainly, that's just where my interests happen to be. A handful of fancy miles and points redemptions taken while we had a pretty self-sufficient four year old at home (and grandparents nearby) knowing we were planning to very soon head back into the infant years didn't change that. In fact, I strongly encourage families to take those sort of trips when you have the chance between little kids since the infant years are really not the time to do it!

I can see how to those who didn't know our long term plan it looked at the time like a shift, but it was never a shift, it was a planned blip. Either way, I can assure you that writing about fancy redemptions increases, not decreases, traffic, but that was never going to make-up the majority of my content since it does not make up the majority of my travels.

I'm lucky to have been able to pay the bills writing about stuff that I love for over four years, and I hope to be so lucky as to find a way to keep doing it for many more. Only time will tell. For those of you who do read the site, even if only on occasion, thank you.
Did she do OK staying home alone?
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