oliver2002

Unfortunately, this is 2016. The 100+ million pageviews/ad-impressions don't pay as much as they used to and advertisers have expectations on the demographics nowadays.

GUWonder

Air travel still involves a demographic group with more disposable income and higher net worth than the rest of society at large. Even for those who see FT as a market full of bottom-fishers, FT is still a rather wealthy demographic group relative to online audiences in general. How does that translate into ad revenue, even as it's less lucrative than it used to be? Not awfully.

oliver2002

The point is that back in 2006 advertisers just went by page impressions, they didn't have much metric to go by. So once you crossed 1 mio+ page impressions you got ad income by just displaying ads on your pages. 10 years later the advertisers can analyse who is being served the ads and what they do with it.

kokonutz

Speaking from the other side of the equation as someone who buys online advertising through an agency, I have to say the reports we get from our agency are incredibly detailed and if we don't hit our target demo we don't pay. @:-)

oliver2002

Posts in the various IF sites forums in Europe yesterday:

VFF/IF.de : 8 https://insideflyer.de/forums/find-new/17295/posts
IF.co.uk: 4 https://insideflyer.co.uk/forums/find-new/1688/posts
IF.no: 12 https://insideflyer.no/forums/find-new/573350/posts
IF.nl: 10 https://insideflyer.nl/forums/find-new/177961/posts
IF.se: 13 https://insideflyer.no/forums/find-new/573351/posts

How they are earning the cash to cover the server costs is beyond me.

84fiero

And yet I still didn't win anything from the UK site's advent calendar giveaways last month!

So this may be a dumb question...and I don't think this would likely matter that much...but I wonder how readily "memorable" and marketable the name itself is in the international sites, aside from the UK? While I realize English proficiency is generally good in places like Germany (way better than the opposite is in the US for example), does the IF brand name roll off the tongue and become easily memorable and recognizable for what it is? Would IF attract more attention in certain countries if the site name were in the native tongue?

I've turned on many acquaintances to FT by literal word of mouth, and they easily remember "Flyertalk.com" when they're back at home on their computer that evening. I'm not sure a foreign language named website would get remembered and passed around so easily.

kokonutz

Server costs? I thought the MP/IF platform is SaaS...?

GUWonder

English fluency levels and familiarity with American linguistic vernacular/slang/vulgarities is far more extensive (controlling for population size) and superior in the NL, NO, SE than it is in DE.

sbm12

Still have to pay for the hosting. :-:

KBX

It seems on IF.NL all the bloggers resigned today and they removed all their content. A statement was placed online but removed quickly :roll eyes:

The website is a mess now..

kokonutz

What did the statement state?

GUWonder

I'm curious about this too. Any recollection about what was stated and then removed?

baccarat_king

Well, I can't remember what I had for lunch... but, we are moving forward.

sbm12

Good luck. Also worth seeing what the past was about, though.
https://insideflyer.nl/forums/thread...e-2#post-30373
https://insideflyer.nl/forums/thread...e-2#post-30374

ETA: Mostly seems to be writers complaining about unfulfilled promises, financial and otherwise.

Tim O'Brien

now Milepoint/InsideFlyer not accessible? hopefully just a temporary glitch?


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