BA Bloggers Starting to Run Out of Content
Jun 30, 2014, 1:50 pm
#76
Join Date: May 2014
Posts: 571
Jun 30, 2014, 2:30 pm
#77
Original Member, Ambassador: External Miles and Points Resources
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,598
I'm sure that caters to a certain audience...folks who get only get their airline news from bloggers or just a single blog, for example.
Tommy just pointed out to me on the face book that 'last week BA had over 100K unique visitors EVERY SINGLE DAY'.
Is that a lot? I honestly don't know.
Assuming it is, I guess volume, volume, volume is working. ^
Jun 30, 2014, 2:39 pm
#78
Join Date: Nov 2013
Posts: 4,374
Jun 30, 2014, 3:40 pm
#79
Original Member, Ambassador: External Miles and Points Resources
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,598
100k daily uniques? https://www.quantcast.com/boardingarea.com
Jun 30, 2014, 4:16 pm
#80
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,158
100k page views per day. Page views is what pays to run the show for the host (4 ads per page which each pay for every display). CC revenue is not shared with BA.
http://easycaptures.com/fs/uploaded/781/9843602540.png
http://easycaptures.com/fs/uploaded/781/9843602540.png
Jun 30, 2014, 7:15 pm
#81
Join Date: Feb 2009
Posts: 3,737
VFTW had quite the posting run this weekend.
Saturday June 28:
The Card You Want to Have Which Offers to Most Targeted Bonuses
Why Do Credit Card Companies Waive Foreign Transaction Fees?
50% Off British Airways Redemptions, No Fly List Unconstitutional, and Forced Luxury Vacations
News and notes from around the interweb
Union Representing Employees of American’s Pilots Union Considers Striking
Sunday June 29:
United Announces the Elimination of Garlic Bread and Ketchup
How Internet Gets Installed on a Plane
Why Do Some Credit Card Companies Give Signup Bonuses Over and Over for the Same Card?
Up to 40% Off a Hotel Booking Today Only
LAST DAY: 50,000 Point Southwest Visa Signup Bonus
Gosh and already three more today:
Monday June 30:
Last Chance: Final Day for Several Great Credit Card Bonuses
British Airways 50% Off Redemption Sale Now Live
KLM’s Offensive World Cup Tweet (and What the REAL Outrage Is)
12 posts in 3 days.
5 of which are about credit cards.
Saturday June 28:
The Card You Want to Have Which Offers to Most Targeted Bonuses
Why Do Credit Card Companies Waive Foreign Transaction Fees?
50% Off British Airways Redemptions, No Fly List Unconstitutional, and Forced Luxury Vacations
News and notes from around the interweb
Union Representing Employees of American’s Pilots Union Considers Striking
Sunday June 29:
United Announces the Elimination of Garlic Bread and Ketchup
How Internet Gets Installed on a Plane
Why Do Some Credit Card Companies Give Signup Bonuses Over and Over for the Same Card?
Up to 40% Off a Hotel Booking Today Only
LAST DAY: 50,000 Point Southwest Visa Signup Bonus
Gosh and already three more today:
Monday June 30:
Last Chance: Final Day for Several Great Credit Card Bonuses
British Airways 50% Off Redemption Sale Now Live
KLM’s Offensive World Cup Tweet (and What the REAL Outrage Is)
12 posts in 3 days.
5 of which are about credit cards.
I have to wonder if Gary is not planning to get out of the game like FTG. He seems to be plumping up his numbers. The more posts with deceptive titles = more clicks and traffic to his page, but the fool me once.. fool me twice model would tell me as a reader you trick me with this stuff multiple times I am less likely to come back, read your content, and sign-up with your links.
These posts might be coming from an intern or paid employee.
Jun 30, 2014, 7:52 pm
#82
Join Date: May 2009
Location: South Park, CO
Programs: Tegridy Elite
Posts: 5,678
100k page views per day. Page views is what pays to run the show for the host (4 ads per page which each pay for every display). CC revenue is not shared with BA.
http://easycaptures.com/fs/uploaded/781/9843602540.png
http://easycaptures.com/fs/uploaded/781/9843602540.png
Jun 30, 2014, 9:13 pm
#83
Join Date: Jul 2011
Location: DFW
Programs: AA EXP, mid-tier with pretty much everyone else
Posts: 873
Uniques are how many unique visitors came to your site. Views are how many different pages were viewed. So if I visit your site and go to five different pages, I'd count as one unique and five page views.
Jul 1, 2014, 7:17 am
#84
Original Member, Ambassador: External Miles and Points Resources
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,598
Just curious why FT is against referral links in signatures, but is okay with bloggers using that space to advertise their content which you've pretty much summed up as referral links.
I have to wonder if Gary is not planning to get out of the game like FTG. He seems to be plumping up his numbers. The more posts with deceptive titles = more clicks and traffic to his page, but the fool me once.. fool me twice model would tell me as a reader you trick me with this stuff multiple times I am less likely to come back, read your content, and sign-up with your links.
These posts might be coming from an intern or paid employee.
I have to wonder if Gary is not planning to get out of the game like FTG. He seems to be plumping up his numbers. The more posts with deceptive titles = more clicks and traffic to his page, but the fool me once.. fool me twice model would tell me as a reader you trick me with this stuff multiple times I am less likely to come back, read your content, and sign-up with your links.
These posts might be coming from an intern or paid employee.
Then looking at the calendar my second thought was maybe he has a quota of a) page views and/or b) cc sign ups that he has to meet each month, and like a cop setting up a speed trap at the end of the month, this was the play.
Either way, the pace does seem unsustainable without seriously affecting quality.
100k page views per day. Page views is what pays to run the show for the host (4 ads per page which each pay for every display). CC revenue is not shared with BA.
http://easycaptures.com/fs/uploaded/781/9843602540.png
http://easycaptures.com/fs/uploaded/781/9843602540.png
Which is the number he and Randy really care about anyway?
Jul 1, 2014, 7:54 am
#85
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,158
The more people visit the site, look at different pages (presumably the ads too), linger on each page etc defines how much revenue comes in on a monthly basis and how much the BA.com brand is worth. Content is rather secondary to that
Jul 1, 2014, 8:23 am
#86
Original Member, Ambassador: External Miles and Points Resources
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,598
So do you suppose that, of their ventures, BA is worth more than MP?
Jul 1, 2014, 10:59 am
#87
formerly known as Frugal Travel Guy
Join Date: Jul 2001
Location: Greenville, SC
Programs: UA Gold, HH Gold, SPG Gold, Marriott Silver, Hyatt Platinum
Posts: 1,925
Assuming the CPM contract rate is similar, whichever has the larger number of pageviews is worth more. BA would be worth more. They are adding more bloggers to BA to increase the worth, as the MP forum is not gaining readership
Jul 1, 2014, 12:26 pm
#88
Original Member, Ambassador: External Miles and Points Resources
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LIMA, PERU
Posts: 58,598
I wonder if they are ramping up bloggers (along with blog post runs) because they want to put it on the market? Got any thoughts on that as someone who sold a blog site?
Jul 1, 2014, 1:24 pm
#89
formerly known as Frugal Travel Guy
Join Date: Jul 2001
Location: Greenville, SC
Programs: UA Gold, HH Gold, SPG Gold, Marriott Silver, Hyatt Platinum
Posts: 1,925
My site was not driven or value determined on a CPM model and I don't have any inside information on what their motives may be. It could be as simple as a desire to have BA stay a larger site than ThePointsGuy site is all on its own. Now there is a guy that is really adding readers, growth, influence in the market and a straight up hill climb chart. Take a look at those two sites for a comparison. And remember one is compensated on pageviews and the other on accepted applications. Brian has the strongest business model out there without question.
Jul 1, 2014, 4:02 pm
#90
Join Date: Jul 2010
Location: SF Bay Area, CA
Programs: Marriott Silver
Posts: 133
Just spotted on Facebook that Boarding Area has some sort of spin-off as of today -- Prior2Boarding (http://prior2boarding.com/). Looks to now have some of the bloggers that were once on BA as well as some new ones. Anyone know the inside story here? Just another landing page or a different focus somehow?