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Inaugural Loyalty@Freddie Awards Conference
Stumbled across this today...
Global Flight, Airline Business and The Freddie Awards are delighted to announce their partnership and a new travel loyalty conference, which will precede the annual Freddie Awards and incorporate the Travel Executive Summit for the first time. The inaugural Loyalty@Freddie Awards Conference will take place on April 23 and 24, 2014 in Seattle, USA, integrating Randy Petersen's popular Travel Executive Summit on the morning of April 24. The Loyalty@Freddie Awards conference will be run in addition to Loyalty 2014 which will take place on February 17-19, 2014 at the NH Grand Hotel Krasnapolsky in Amsterdam. What content will attendees benefit from? Loyalty@Freddie Awards Conference will showcase the best practice of previous Freddie Awards winners, delivering invaluable insights to delegates who want to stand out from the crowd. Also if you book your place on or before 7th February you will save up to $300, and for those who would like to attend Loyalty 2014 too, we are pleased to offer a 25% discount off this conference – simply book online at http://www.flightglobalevents.com/loyalty14 , quoting promo code UWR11104. Attention: Don’t forget to submit your entry for the Loyalty 2014 Awards! Submissions for the Loyalty 2014 awards will be closing on Friday 13th December. Submit your entry before this date for your chance of free PR exposure of your programme. And don’t forget, the winners within each category will showcase their scheme at Loyalty 2014 on Wednesday 19th February. Enter now at: http://www.flightglobalevents.com/lo...14---enter-now . |
The partnership with Airline Information, the group which has run the associated conference for the past 4 or 5 years appears to have run its course. Interesting that the event will have its own awards, given out in February, plus the Freddie in April.
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Pretty contrary to the supposed 'by the peeps for the peeps' concept of the freddies though:
Loyalty Awards 2014 Entries - Nominations now open! Do you have the most innovative loyalty scheme on the planet? Has your team gone above and beyond to connect with your customers with a special project in 2013? If so, get the recognition you deserve at the sixth annual Loyalty awards! Enter a short summary of your achievements to be reviewed by our judges, with the possibility of winning a free place at Loyalty 2014 and an opportunity to present your project at the conference. Please note: nominations are only accepted from programme operators, but that we are happy for suppliers to encourage their clients to nominate - See more at: http://www.flightglobalevents.com/lo....VBDUnBY3.dpuf |
Seems a bit much. But then IMHO there are too many awards for things. I mean, not just frequent flyer stuff, but music, movies, theater, car of the year, on, and on. Often multiple award schemes/sponsoring groups for each type of thing, too.
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Originally Posted by oliver2002
(Post 21930982)
Pretty contrary to the supposed 'by the peeps for the peeps' concept of the freddies though:
*At least a decade; dunno what life was like prior to that. ;) |
Sbm12, just read the text I quoted. My point was that the award was about nominating yourself. ;)
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Originally Posted by oliver2002
(Post 21937350)
Sbm12, just read the text I quoted. My point was that the award was about nominating yourself. ;)
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Originally Posted by sbm12
(Post 21938726)
But isn't that also part of how the Freddie nominations are decided?? I know it has been from time to time in the past.
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Originally Posted by kokonutz
(Post 21940451)
Only a couple of people TRULY know how the Freddie noms (and winners!) are actually decided. And I don't think the accounting firm of Price Waterhouse Cooper are involved... ;););)
And, yes, I've seen how the sausage is made, though the awards had a slightly different name those years. |
Originally Posted by sbm12
(Post 21936553)
There has always* been an industry conference associated with the event. That's how the airlines/hotels justify actually attending.
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Originally Posted by itsaboutthejourney
(Post 21975880)
Exactly. One year I accidentally entered the hotel a different route than the signage directed and stumbled upon the conference. The FT'er I was with commented that 99% of the FT'ers upstairs at the Freddies had no knowledge there was a conference about how to get the most revenue out of them taking place below. I guess the free buffet is a good distraction for the usually savvy FT'ers.
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Does anyone have any tickets to the 2014 Freddie Awards in Seattle? Or tickets to the Travel Executive Summit? Email me [redacted] if you do. Willing to pay for any tickets/spots you may have. Thanks!
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Originally Posted by The Forward Cabin
(Post 22149050)
Does anyone have any tickets to the 2014 Freddie Awards in Seattle? Or tickets to the Travel Executive Summit? Email me [redacted] if you do. Willing to pay for any tickets/spots you may have. Thanks!
http://www.flightglobalevents.com/Lo...onference/fees |
Tickets still available for this event!
Subject: The true loyalty experts are gathering in Seattle next week - what about you? This is your last opportunity to book a place at the inaugural Loyalty@Freddie Awards conference, which is taking place directly before the Freddie Awards in Seattle, on April 23-24. The Loyalty@Freddie Awards conference reflects this, bringing together a raft of business leaders and industry gurus from across the globe, who will share their knowledge and enthusiasm. To see the full list of attending companies, visit http://www.flightglobalevents.com/Lo...-organisations . The conference provides a fantastic opportunity to network with airlines, hotels and other travel-related companies from across the world, giving the event for the first time a truly global networking character. However, time is running out to book your place and if you want to be part of this experience, you must book now to avoid missing out. All conference attendees will automatically be given priority to attend Randy Petersen’s Travel Executive Summit and the Freddie Awards, which will be celebrated this year at the iconic Museum of Flight ( http://www.museumofflight.org/ ). For full details please visit our website - http://www.flightglobalevents.com/Lo...diesConference Yours sincerely, Ravindra Bhagwanani Chairman Loyalty@Freddie Awards Managing Director Global Flight P.S. Don’t forget – register your place today to take advantage of our secure delegate networking area where you can message other attendees who have opted in and view the most up-to-date delegate list. Posted By Ravindra Bhagwanani |
I have no skin in the game, but as someone who works on branding I'm confused by either the overlap or mixed messaging of the associated events:
Loyalty@Freddie Awards Conference The Annual Travel Executive Summit The Freddie Awards Perhaps in this world of social media I'm cynical, but why mix audiences? If I were a loyalty executive, I think I'd want to attend a conference free of customers (a.k.a. people I'm trying to stop from gaming me) so discussions can be honest and frank. On the other hand, you've got to hand it to Randy to be inclusive and add frequent flyers to the mix. But if the goal is to merge all players/users in the loyalty game, why not set-up a format that puts this mixing front and center? And promote the heck out of it! Hosted by frequent flyer guru Randy Petersen, the Travel Executive Summit is a must-attend event for loyalty program executives, partners and vendors of the industry, frequent flyers, and anyone else who wants to participate in the discussions that typically go on behind the scenes in loyalty program offices throughout the world. |
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