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Who is writing the LH series on MMS' blog? [merged MMS discussions]

Who is writing the LH series on MMS' blog? [merged MMS discussions]

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Old Apr 22, 18, 12:56 pm
  #166  
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Originally Posted by kokonutz View Post
Do you know what price he/they got?
If you have to ask... never mind...
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Old Apr 22, 18, 6:06 pm
  #167  
 
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Before the apologies, came that infamous "survey" whether to accept affiliate links lol.

MMS definitely timed it way better than Ingy, no doubt.

I miss the mother in law rule #notreally

For the record: I have not done a Friday interview at MMS!
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Old Apr 22, 18, 9:11 pm
  #168  
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Originally Posted by Renes Points View Post
If you have to ask... never mind...
I get that grammar is not your forte. I didn't realize you are weak in the cliche space too.

I am not seeking to buy MMS. Just curious what the sale price was. I took a peek and it wasn't something worthy of being noted in Bankrate's financials that year other than, presumably, being included under the Acquisitions line item.
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Old Apr 22, 18, 10:43 pm
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Originally Posted by kokonutz View Post
I get that grammar is not your forte. I didn't realize you are weak in the cliche space too.

I am not seeking to buy MMS. Just curious what the sale price was. I took a peek and it wasn't something worthy of being noted in Bankrate's financials that year other than, presumably, being included under the Acquisitions line item.
This stuff is never going to be disclosed.

But just for giggles I'll put my chips on FTG selling for $8MM, MMS for $20MM, and TPG for $50MM.
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Old Apr 23, 18, 2:24 am
  #170  
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Originally Posted by ctownflyer View Post
But just for giggles I'll put my chips on FTG selling for $8MM, MMS for $20MM, and TPG for $50MM.
These numbers make you wonder why the other 'Titans' like OMAAT and VFTW never sold at their peak. That said TPG (for sure) and MMS (perhaps) had a plan to monetize/sell the venture from day 1 of their project.
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Old Apr 23, 18, 5:42 am
  #171  
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TPG sold when the site was a lot smaller, $15m is the price that is generally discussed in the industry.

$20m would seem fairly low for MMS. The nearest quoted UK comparator to Bankrate is on 20x EBITDA - I'm sure someone can tell me what the Bankrate MBO deal was done at - so you would want that as a purchase price after factoring in a 25% private company discount. That would imply $1.3m of profits. At an average of $200 commission per card that would only imply 18 applications per day (assuming revenue = profit which in blogworld it pretty much does, even with full time staff as I have).

Or, in reverse:
18 cards per day at $200 commission = $3600
365 days per year = $1.3m
Assume revenue = profit for simplicity
Sell for 15 x earnings = $20m

But 18 apps per day feels low ....
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Old Apr 23, 18, 7:49 am
  #172  
 
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Originally Posted by Raffles View Post
TPG sold when the site was a lot smaller, $15m is the price that is generally discussed in the industry.

$20m would seem fairly low for MMS. The nearest quoted UK comparator to Bankrate is on 20x EBITDA - I'm sure someone can tell me what the Bankrate MBO deal was done at - so you would want that as a purchase price after factoring in a 25% private company discount. That would imply $1.3m of profits. At an average of $200 commission per card that would only imply 18 applications per day (assuming revenue = profit which in blogworld it pretty much does, even with full time staff as I have).

Or, in reverse:
18 cards per day at $200 commission = $3600
365 days per year = $1.3m
Assume revenue = profit for simplicity
Sell for 15 x earnings = $20m

But 18 apps per day feels low ....
$15MM would be a steal for TPG, definitely sold too early if that's true. Did Brian keep an equity portion of it? Or he must have a very long earn-out period or high salary with bonuses.

Nobody is paying anything near 15x earnings for a US blog that makes all of its money from a few banks that can flip the switch on their whims. That's wayyyyyyyyyy off.

But yes, 18 cards/day is too low for MMS.
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Old Apr 23, 18, 9:27 am
  #173  
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Originally Posted by ctownflyer View Post
This stuff is never going to be disclosed.
Unless, as in the case of Randy selling FlyerTalk, the transaction ends up in a lawsuit.
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Old Apr 23, 18, 10:30 am
  #174  
 
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Originally Posted by Raffles View Post
TPG sold when the site was a lot smaller, $15m is the price that is generally discussed in the industry.

$20m would seem fairly low for MMS. The nearest quoted UK comparator to Bankrate is on 20x EBITDA - I'm sure someone can tell me what the Bankrate MBO deal was done at - so you would want that as a purchase price after factoring in a 25% private company discount. That would imply $1.3m of profits. At an average of $200 commission per card that would only imply 18 applications per day (assuming revenue = profit which in blogworld it pretty much does, even with full time staff as I have).

Or, in reverse:
18 cards per day at $200 commission = $3600
365 days per year = $1.3m
Assume revenue = profit for simplicity
Sell for 15 x earnings = $20m

But 18 apps per day feels low ....
Note also that a blog like TPG came with a lot of "employees" and some might suggest Bankrate paid too much. Last fall, it had to do layoffs when it was sold. https://theamericangenius.com/busine...s-acquisition/

TPG also "retained a vested ownership interest," at least as of 2014. https://skift.com/2014/12/01/the-blu...ravel-writers/
But if the whole company sold for $1.2 billion last year, it seems unlikely that any one blog was acquired for more than $50m, given how many blogs Bankrate owns, its other sales businesses (including Caring.com, for example), the value added it provides, and the fact that it brings the financial relationships. https://www.housingwire.com/articles...or-124-billion

There's also some useful comparator data here: https://www.doughroller.net/make-mon...llion-or-more/

Last edited by Adam1222; Apr 23, 18 at 10:36 am
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Old Apr 27, 18, 8:28 am
  #175  
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Originally Posted by oliver2002 View Post
These numbers make you wonder why the other 'Titans' like OMAAT and VFTW never sold at their peak. That said TPG (for sure) and MMS (perhaps) had a plan to monetize/sell the venture from day 1 of their project.
Being a soldier of just fortune isn’t for everyone. Perhaps some value a bit of fame and/or relationships more highly than others; and perhaps judgment calls about money or expected financial returns/liquidity events aren’t the same for everybody in the commercial miles/points blogosphere.

To miscalculate is to be human, right?
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Old Aug 10, 18, 5:28 am
  #176  
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An email arrives at Head for Points HQ (which is in London, remember):

Subject: Can you add this to headforpoints.com?


Hi there,

I noticed that you linked to moneysavingexpert.com’s 19 cheapest ways to get travel money on this page of your website:

https://www.headforpoints.com/2014/0...ally-low-cost/

I thought you may also want to link to Million Mile Secrets' updated best travel credit cards page, to help your readers narrow their travel credit card search based on how they want to be rewarded for traveling.

Since moneysavingexpert.com's, "19 cheapest ways to get travel money", focuses on making sure you save money when traveling, ours gives important travel credit card tips that can save money during travel emergencies like travel delay or dealing with lost luggage.

Here’s the link to our article:
https://millionmilesecrets.com/revie...ds-for-travel/

Would you consider linking to our review page as an additional resource within your article?

Best,

David Lafferty
Million Mile Secrets
1101 Red Ventures Drive Fort Mill, SC 29707

F*ckwit.
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Old Aug 10, 18, 8:17 am
  #177  
 
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Originally Posted by Raffles View Post
An email arrives at Head for Points HQ (which is in London, remember):

Subject: Can you add this to headforpoints.com?


Hi there,

I noticed that you linked to moneysavingexpert.comís 19 cheapest ways to get travel money on this page of your website:

https://www.headforpoints.com/2014/0...ally-low-cost/

I thought you may also want to link to Million Mile Secrets' updated best travel credit cards page, to help your readers narrow their travel credit card search based on how they want to be rewarded for traveling.

Since moneysavingexpert.com's, "19 cheapest ways to get travel money", focuses on making sure you save money when traveling, ours gives important travel credit card tips that can save money during travel emergencies like travel delay or dealing with lost luggage.

Hereís the link to our article:
https://millionmilesecrets.com/revie...ds-for-travel/

Would you consider linking to our review page as an additional resource within your article?

Best,

David Lafferty
Million Mile Secrets
1101 Red Ventures Drive Fort Mill, SC 29707

F*ckwit.
Lol, tell us how you really feel
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Old Aug 10, 18, 10:36 am
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Originally Posted by Raffles View Post
An email arrives at Head for Points HQ (which is in London, remember):

Subject: Can you add this to headforpoints.com?


Hi there,

I noticed that you linked to moneysavingexpert.comís 19 cheapest ways to get travel money on this page of your website:

https://www.headforpoints.com/2014/0...ally-low-cost/

I thought you may also want to link to Million Mile Secrets' updated best travel credit cards page, to help your readers narrow their travel credit card search based on how they want to be rewarded for traveling.

Since moneysavingexpert.com's, "19 cheapest ways to get travel money", focuses on making sure you save money when traveling, ours gives important travel credit card tips that can save money during travel emergencies like travel delay or dealing with lost luggage.

Hereís the link to our article:
https://millionmilesecrets.com/revie...ds-for-travel/

Would you consider linking to our review page as an additional resource within your article?

Best,

David Lafferty
Million Mile Secrets
1101 Red Ventures Drive Fort Mill, SC 29707

F*ckwit.
I got a similar email from Upgraded Points asking me to add a link to them on my blog.
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