Onboard Product Changes Starting 1/2018

Old Dec 27, 17, 7:34 am
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Onboard Product Changes Starting 1/2018

EVA Air has issued a press release announcing the official renaming of Elite to Premium Economy. In addition, new cabin products and current product changes have also been announced starting on 1/1/18.

1. New Menu Designs: As their contract with the previous design comes to an end, they have partnered with a new company(JL Design) and created all new designs.
http://img.chinatimes.com/newsphoto/...1227004576.jpg

2. PJs and Slippers from Apujan in RL are changing to a blue and white mix.
http://img.chinatimes.com/newsphoto/...1227004579.jpg

3. New Seasons cake(for select long-haul) and PAULs cake for HKG-TPE flights(except BR828/858/856).

4, New cold-pressed Mango Juice in RL

5. Elite Pillow/Blanket has new design and better comfort. This is part of their efforts to differentiate between PE and Y as the competition in PE heats up.
http://img.chinatimes.com/newsphoto/...1227004577.jpg

Link to the press release(Only Chinese Version has been released but the pics are there): http://www.evaair.com/zh-tw/about-ev...h.html?filter=

New changes are expected as they focus their cabin product around their newest slogan(Home for Every Season)and ad campaign.
The PE Ad they are running in Taiwan now(It's Chinese):
kerfluffer and longtimeflyin like this.

Last edited by hayzel7773; Dec 29, 17 at 5:18 am
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Old Dec 27, 17, 7:40 am
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Does this mean the tablecloth is changing as well? Thought the same designer was responsible for menus and tablecloth.
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Old Dec 27, 17, 7:46 am
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Originally Posted by kpottermn View Post
Does this mean the tablecloth is changing as well? Thought the same designer was responsible for menus and tablecloth.
No idea. Guess we will have to wait a few days to find out!
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Old Dec 27, 17, 9:57 am
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I wonder if the champagne options are going to change as well.........
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Old Dec 27, 17, 10:19 am
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Originally Posted by petey2428 View Post
I wonder if the champagne options are going to change as well.........
Now the discussion is getting serious!
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Old Dec 27, 17, 5:33 pm
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1. Downgrade. The current menu design looks much better. Hope the excellent tablecloth isn't changed...
2. Like the new colors, don't like the change to open toe slippers though.
3. Not a cake guy so don't care.
4. I love a good mango juice.
5. Looks like a big improvement.
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Old Dec 27, 17, 10:46 pm
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I guess few airlines have a product name for PE so they are also going to use a generic name? The Chinese name of course is what they started with in 1992.

Now let's see how much more they jack up PE price....
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Old Dec 28, 17, 2:21 am
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I guess the cold meals/snacks are to stay in the Hong Kong/Macau to Taipei flights.

Carfield
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Old Dec 28, 17, 3:39 am
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Originally Posted by Carfield View Post
I guess the cold meals/snacks are to stay in the Hong Kong/Macau to Taipei flights.

Carfield
Too many cases of severe burns to flight attendants during the hot meal service.
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Old Dec 28, 17, 6:07 am
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Originally Posted by Carfield View Post
I guess the cold meals/snacks are to stay in the Hong Kong/Macau to Taipei flights.

Carfield
When did this happen? (transition to cold meals?) (I presume this is for J?)
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Old Dec 28, 17, 4:47 pm
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Originally Posted by Dave510 View Post
1. Downgrade. The current menu design looks much better. Hope the excellent tablecloth isn't changed...
2. Like the new colors, don't like the change to open toe slippers though.
3. Not a cake guy so don't care.
4. I love a good mango juice.
5. Looks like a big improvement.

The current closed toe slippers are useless for anyone with a shoe size bigger than about 8.
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Old Dec 28, 17, 8:41 pm
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Originally Posted by longtimeflyin View Post
When did this happen? (transition to cold meals?) (I presume this is for J?)
For Y. J still has hot food. It was changed this year.
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Old Dec 28, 17, 10:02 pm
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Originally Posted by hayzel7773 View Post
5. Elite Pillow/Blanket has new design and better comfort. This is part of their efforts to differentiate between PE and Y as the competition in PE heats up.
http://img.chinatimes.com/newsphoto/...1227004577.jpg
is that teddy bear new?
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Old Dec 28, 17, 10:04 pm
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Originally Posted by BuBu4 View Post
is that teddy bear new?
No. It is there for commercial purposes.

They do sell it in the duty free catalog though.
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Old Dec 29, 17, 5:15 am
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The new slogan is "Home for Every Season". The focus this year will be on the PE brand and changing service to "match" the slogan.
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