How is the A380 Residence Selling?
Jul 27, 2015, 10:53 pm
#32
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Jul 28, 2015, 1:02 pm
#33
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Jul 28, 2015, 2:46 pm
#34
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Jul 28, 2015, 11:46 pm
#35
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However, makes you think that Etihad hasn't thought of everything in the comfort stakes.
Jul 29, 2015, 9:27 am
#36
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I would estimate that EY has sold less than 20 residence tickets since launch.
I challenge anyone to go and find a date for me on the LON-AUH flight that has the Residence sold.
Jul 29, 2015, 3:21 pm
#38
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Jul 29, 2015, 6:14 pm
#40
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So that's 3.2% of scheduled flights ( maybe slightly more as in so far as I recall there are days in August where the A380 are subbed).
Being generous with assumptions on last minute bookings let's say it's sold at the high end on 10-15 % of available flights, pure guess work it could be more, but i'd have thought more likely less.
That said I would have thought the product is far more appealing on an ultra long haul, rather than a 6 hour flight..
Being generous with assumptions on last minute bookings let's say it's sold at the high end on 10-15 % of available flights, pure guess work it could be more, but i'd have thought more likely less.
That said I would have thought the product is far more appealing on an ultra long haul, rather than a 6 hour flight..
Jul 30, 2015, 12:23 am
#42
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That's probably why you see a lot of "P2" in the GDS in advance before the flight.
Jul 30, 2015, 2:20 am
#44
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I think part of the problem is that the Apartments are really just so good.
Residence is, of course, an entirely different hard product. But really, unless you are obsessed about privacy or exclusivity, taking two Apartments gets you at least 80% of the way towards the experience in Residence. So you are paying a huge premium for that last 20%.
I would hazard a guess that they might have ended up selling more Residence tickets if they had put the normal 1-2-1 suites in F instead, and lowered the price of the Residence a little bit. But then they probably would have sold a lot less Apartment tickets, so it is unlikely to have put them ahead overall.
Residence is, of course, an entirely different hard product. But really, unless you are obsessed about privacy or exclusivity, taking two Apartments gets you at least 80% of the way towards the experience in Residence. So you are paying a huge premium for that last 20%.
I would hazard a guess that they might have ended up selling more Residence tickets if they had put the normal 1-2-1 suites in F instead, and lowered the price of the Residence a little bit. But then they probably would have sold a lot less Apartment tickets, so it is unlikely to have put them ahead overall.
Jul 30, 2015, 3:43 am
#45
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IMHO, the Residence is aimed towards those passengers who simply don't care. They want the best and they don't ask the price. There are enough folks in the UAE who earn that premium every 15 minutes.