whats CBR?

Canberra Airport

Cheers

I was watching the F1 last night and the Emirates sponsorship of McLaren got me thinking what other extremely expensive sports Emirates sponsor. My list so Far:

F1- Mclaren
Premier League- Chelsea
Football World Cup- Germany 2006
Horse Racing- The Melbourne Cup
Super 14 Rugby - Western Force
AFL – Collingwood (Only Australian will
Americas Cup - Team Zealand

Plus they sponsor several other major events that I will not bore with the detail.

They seem to focus on some of the most expensive sports and throw Millions of Dollars at them. I would be very surprised if this comes from the Emirates Budget maybe a little of the cash comes from the Royal Family ;)

No I am not suspicious :D

NB: Good one them for supporting the worlds sporting events and teams! ^

The UAE's elite -- including those that are part of EK management -- are big fans of higher-end sport and buying access to entertain their clients, friends and family. And entertain well they do. :)

US business elite (aka a well-heeled company's management team) do much the same for the favorite sports of the management team; but the sports appreciated more widely in the US are generally more "plebian". :eek:

They don't sponsor Chelsea anymore, that finished last year. They'll be sponsoring Arsenal from next year, and the new Arsenal stadium is called the Emirates Stadium.

I think the deal is £100m over 10 years.

There's currently a segment on the Emirates News channel of EK flights about sport sponsorship.

Cheers,
Rick

And from next season they will sponsor HSV, the 1.division football club from Hamburg.

During the football world cup in Germany Emirates will have a big promotion in 16 airports worldwide.
On big television cubes they will show all world cup games live!