ICE is AWESOME!!!
 

We just got back and were lucky enough to have ICE on the DXB-IST segment. It was amazing-works like a DVD on demand and you can pause, continue, switch movies at will. All this in economy!!!

How long has this been around? The FA's weren't all familiar with it as I need help to get it up and running but once I did....WOW! Seems to be fairly new??

Yes, it is great, but they also need to be willing to change the selections offered from time to time. I have flown several times from JFK to DXB and am ready for NEW SELECTIONS of music and movies on EK's entertainment program !!!!!