Soft Product Wish List (on-board and on the ground)
#1
Ambassador: Emirates
Original Poster
Join Date: Jul 2016
Location: UK/AU
Programs: QF P1 + LTS, EK Gold, BAEC Gold, QR Gold, IHG Ambassador
Posts: 1,142
Soft Product Wish List (on-board and on the ground)
We know that many choices made about the soft product put EK above so many airlines that seem to be run by bank managers (cough *A cough). What would you like to see on board or on the ground in the soft product,? It can be something small or big. You never know, someone from PR might be looking in....
I'd personally like to see some more peated single malts on offer in J and F. Their potent smell can be quite unpleasant for others though and I appreciate that. That said, if you're watching EK: Lagavulin please.
I'd personally like to see some more peated single malts on offer in J and F. Their potent smell can be quite unpleasant for others though and I appreciate that. That said, if you're watching EK: Lagavulin please.
#2
Join Date: Oct 2015
Location: Economy, mostly :(
Programs: Skywards Gold
Posts: 7,801
- Assisted F ground service, incl dedicated sedans for tarmac transfers for remote stands
- Improved Skywards benefits, especially for Plats, such as upgrade vouchers (maybe 1-2 a year for Gold, 4 for Plat), could be distance-restricted like US 500-mile upgrades, maybe EK provide 2 5000-mile upgrade vouchers to Golds and 4 to Plats or something, so for a ULH flight you might need two vouchers
- Ice tea on board
- More menu variety. Not bigger menus, just don't repeat the same menu every month (or alternating month) for years and years on the same routes, even in Y
- Cool it on the announcement videos, at least the Spirit of Dubai and the ICE videos could be cut to a single language
- Some smoothie/fresh juice options for PDBs in J and F
Can't really think of much else, thinking of what other airlines offer, there's not much that I miss when flying EK
- Improved Skywards benefits, especially for Plats, such as upgrade vouchers (maybe 1-2 a year for Gold, 4 for Plat), could be distance-restricted like US 500-mile upgrades, maybe EK provide 2 5000-mile upgrade vouchers to Golds and 4 to Plats or something, so for a ULH flight you might need two vouchers
- Ice tea on board
- More menu variety. Not bigger menus, just don't repeat the same menu every month (or alternating month) for years and years on the same routes, even in Y
- Cool it on the announcement videos, at least the Spirit of Dubai and the ICE videos could be cut to a single language
- Some smoothie/fresh juice options for PDBs in J and F
Can't really think of much else, thinking of what other airlines offer, there's not much that I miss when flying EK
#3
#4
Join Date: May 2014
Location: Shetland, uk
Programs: Skywards silver
Posts: 247
I would like to see a better beer/lager selection, with some craft IPA’s or pale ales included, even to offer something like Brewdog, all they have are generic huge brewery brands.
also the light bites menu on overnight Asian flights needs to be completely overhauled.
also the light bites menu on overnight Asian flights needs to be completely overhauled.
#5
Join Date: Aug 2017
Location: Manchester/London
Programs: Skywards Plat, Bonvoy Titanium
Posts: 1,226
- Assisted F ground service, incl dedicated sedans for tarmac transfers for remote stands
- Improved Skywards benefits, especially for Plats, such as upgrade vouchers (maybe 1-2 a year for Gold, 4 for Plat), could be distance-restricted like US 500-mile upgrades, maybe EK provide 2 5000-mile upgrade vouchers to Golds and 4 to Plats or something, so for a ULH flight you might need two vouchers
- Ice tea on board
- More menu variety. Not bigger menus, just don't repeat the same menu every month (or alternating month) for years and years on the same routes, even in Y
- Cool it on the announcement videos, at least the Spirit of Dubai and the ICE videos could be cut to a single language
- Some smoothie/fresh juice options for PDBs in J and F
Can't really think of much else, thinking of what other airlines offer, there's not much that I miss when flying EK
- Improved Skywards benefits, especially for Plats, such as upgrade vouchers (maybe 1-2 a year for Gold, 4 for Plat), could be distance-restricted like US 500-mile upgrades, maybe EK provide 2 5000-mile upgrade vouchers to Golds and 4 to Plats or something, so for a ULH flight you might need two vouchers
- Ice tea on board
- More menu variety. Not bigger menus, just don't repeat the same menu every month (or alternating month) for years and years on the same routes, even in Y
- Cool it on the announcement videos, at least the Spirit of Dubai and the ICE videos could be cut to a single language
- Some smoothie/fresh juice options for PDBs in J and F
Can't really think of much else, thinking of what other airlines offer, there's not much that I miss when flying EK
#6
Join Date: Feb 2017
Posts: 143
#7
Moderator: Emirates Skywards and Qatar Airways Privilege Club
Join Date: Mar 2010
Location: 12R/30L
Programs: EK Gold|EY Gold|Bonvoy Ambassador| IHG Plat|HHonors Diamond
Posts: 2,818
#8
Ambassador, Emirates
Join Date: Mar 2006
Location: LGW / AMS / CPT
Programs: SA KL BA EK
Posts: 4,272
Having said that, I can probably recite it verbatim. And I almost look forward to the moment where the guy lifts up the little kid as I first wondered if he was going to put him in the overhead bin.
#9
Join Date: Oct 2015
Location: Economy, mostly :(
Programs: Skywards Gold
Posts: 7,801
Safety video has to stay, of course, I was referring to the Spirit of Dubai and ICE promo videos, which have no safety relevance. They're shown in both Arabic and English, and are 2-3 minutes long each. I like both, though am tired of seeing them over and over, and especially the ICE one at this point is just redundant. The
#10
Moderator: Emirates Skywards and Qatar Airways Privilege Club
Join Date: Mar 2010
Location: 12R/30L
Programs: EK Gold|EY Gold|Bonvoy Ambassador| IHG Plat|HHonors Diamond
Posts: 2,818
- Assisted F ground service, incl dedicated sedans for tarmac transfers for remote stands
- Improved Skywards benefits, especially for Plats, such as upgrade vouchers (maybe 1-2 a year for Gold, 4 for Plat), could be distance-restricted like US 500-mile upgrades, maybe EK provide 2 5000-mile upgrade vouchers to Golds and 4 to Plats or something, so for a ULH flight you might need two vouchers
- Ice tea on board
- More menu variety. Not bigger menus, just don't repeat the same menu every month (or alternating month) for years and years on the same routes, even in Y
- Cool it on the announcement videos, at least the Spirit of Dubai and the ICE videos could be cut to a single language
- Some smoothie/fresh juice options for PDBs in J and F
Can't really think of much else, thinking of what other airlines offer, there's not much that I miss when flying EK
- Improved Skywards benefits, especially for Plats, such as upgrade vouchers (maybe 1-2 a year for Gold, 4 for Plat), could be distance-restricted like US 500-mile upgrades, maybe EK provide 2 5000-mile upgrade vouchers to Golds and 4 to Plats or something, so for a ULH flight you might need two vouchers
- Ice tea on board
- More menu variety. Not bigger menus, just don't repeat the same menu every month (or alternating month) for years and years on the same routes, even in Y
- Cool it on the announcement videos, at least the Spirit of Dubai and the ICE videos could be cut to a single language
- Some smoothie/fresh juice options for PDBs in J and F
Can't really think of much else, thinking of what other airlines offer, there's not much that I miss when flying EK
‘Definitely second re announcements and safety videos, one language with subtitles makes more sense.
#11
Join Date: Oct 2005
Location: DUB / DXB
Programs: EK Gold, BA Gold
Posts: 2,471
- Improved Skywards benefits, especially for Plats, such as upgrade vouchers (maybe 1-2 a year for Gold, 4 for Plat), could be distance-restricted like US 500-mile upgrades, maybe EK provide 2 5000-mile upgrade vouchers to Golds and 4 to Plats or something, so for a ULH flight you might need two vouchers
#12
Join Date: Jan 2010
Location: UK
Programs: EK skywards Gold, BA, VS silver
Posts: 195
PJs in long haul J overnight flights - would bring them in line with Qantas, Qatar and Singapore. Don't think it would go down too well if I wore a pair of the "others" on an EK flight and my only EK ones are now about 8 years old and pretty tatty!
#13
Join Date: Oct 2017
Location: In transit
Programs: AF/KL BA GF EK EY LH QR
Posts: 587
Was given a sleep shirt the other day on LH and then switched into my EK PJs - purser noticed it and came to chat with me the next morning about my flight experience, history, other AL products etc.
#14
Join Date: Aug 2017
Location: Manchester/London
Programs: Skywards Plat, Bonvoy Titanium
Posts: 1,226
I see your point but I dont watch it either way, that is what my headphones are for. Realistically though, how much of a impact does this marketing have on frequent flyers.. If thijsseh can recite it verbatim, I would say very little! As a perk for frequent flyers it is not a lot to ask.