Nov 12, 2017, 2:06 am
Last edit by: ft101
Emirates has unveiled the new first class cabin for their 777s at the Dubai Air Show on November 12th, 2017.
Notably, the new F cabin is fully enclosed from floor to ceiling, has a reduction from 8 seats to 6 total, had virtual windows for the center cabins and features video-based room service ordering.
Business and Economy cabins have also been refreshed, but not completely overhauled.
Dedicated 777 refresh page DEAD LINK
Emirates Press Release (includes PDF downloads of fact sheet with more details) DEAD LINK
Youtube Promo video of new 777F
Here's the replacement for the dead links:
https://www.emirates.com/media-centre/emirates-unveils-brand-new-cabins-for-its-boeing-777-fleet/
Aircraft with new F (only 77W):
A6-EQH - EQP
Total: 9 aircraft
Current known routes flown with new F:
GVA - EK83 / EK84
BRU - EK181 / EK182
FRA - EK43 / EK44
HND - EK312 / EK313
JFK - EK201 / EK202
STN - EK33 / EK34 EK65 / EK66 (suspended)
VIE - EK125 / EK126
SIN - EK352/353 (unscheduled)
MUC - EK53/54
Update 13th June 2022 from post #1016
Routes operating with the new F as of Aug 1, 2022 include:
EK045 FRA*
EK065 STN
EK077 NCE
EK083 GVA
EK085 ZRH
EK089 GVA
EK181 BRU
EK183 BRU
EK819 RUH
EK318 NRT
*EK45 is also frequently operated by a 2-class 77W, but when flown as a 3-class, it is the new F configuration.
Notably, the new F cabin is fully enclosed from floor to ceiling, has a reduction from 8 seats to 6 total, had virtual windows for the center cabins and features video-based room service ordering.
Business and Economy cabins have also been refreshed, but not completely overhauled.
Dedicated 777 refresh page DEAD LINK
Emirates Press Release (includes PDF downloads of fact sheet with more details) DEAD LINK
Youtube Promo video of new 777F
Here's the replacement for the dead links:
https://www.emirates.com/media-centre/emirates-unveils-brand-new-cabins-for-its-boeing-777-fleet/
Aircraft with new F (only 77W):
A6-EQH - EQP
Total: 9 aircraft
Current known routes flown with new F:
BRU - EK181 / EK182
FRA - EK43 / EK44
HND - EK312 / EK313
JFK - EK201 / EK202
STN - EK33 / EK34 EK65 / EK66 (suspended)
VIE - EK125 / EK126
SIN - EK352/353 (unscheduled)
MUC - EK53/54
Update 13th June 2022 from post #1016
Routes operating with the new F as of Aug 1, 2022 include:
EK045 FRA*
EK065 STN
EK077 NCE
EK083 GVA
EK085 ZRH
EK089 GVA
EK181 BRU
EK183 BRU
EK819 RUH
EK318 NRT
*EK45 is also frequently operated by a 2-class 77W, but when flown as a 3-class, it is the new F configuration.
777 New First Class
Nov 13, 2017, 9:42 am
#181
Join Date: Oct 2017
Location: In transit
Programs: AF/KL BA GF EK EY LH QR
Posts: 587
Yes, probably. Though the current F is not bad at all. And then you'll obviously also have pax that would have preferred bling over binoculars...
Nov 13, 2017, 10:34 am
#182
Ambassador: Emirates Airlines
Join Date: Sep 2004
Location: Manchester, UK
Posts: 18,600
🍷🍷🍷
Nov 13, 2017, 7:24 pm
#186
Join Date: Dec 2011
Location: SYD
Programs: EK Skywards Gold
Posts: 14
I think most passengers don't realise how big of an investment this really is. To overhaul the entire fleet will cost billions of dollars. From a financial perspective, this isn't feasible at all. For what? it's not like loads will suffer with the current product. SQ is spending $850mn to upgrade it's 18 A380s. With EK's current ~145 777 in service it doesn't make any sense spending that kind of money for a marginal increase in passenger amenities. It will not generate any additional revenue, if any.
EK makes a big fanfare about it because it is part of their marketing strategy. They have no intention to retrofit the entire fleet, though they must update the product to keep up with the competition. As long as a small percentage of the fleet has the new F class, they are able to use this as a marketing tool for themselves.
EK makes a big fanfare about it because it is part of their marketing strategy. They have no intention to retrofit the entire fleet, though they must update the product to keep up with the competition. As long as a small percentage of the fleet has the new F class, they are able to use this as a marketing tool for themselves.
"Every now and then the game changes. You are introduced to something so luxurious and so special that afterwards everything else is a disappointment".
From their own marketing, their current F product is a disappointment compared to the new F. EK are going to have a lot of disappointed customers for a considerable period of time!
Nov 13, 2017, 9:01 pm
#188
Join Date: Oct 2015
Location: Economy, mostly :(
Programs: Skywards Gold
Posts: 7,801
Also interesting given the recent change to BMWs in DXB - they must've known by then about the Mercedes collaboration for F. Typical EK ruthlessly pitting comoetitors against each other, like the 787 deal. Airbus must be so heartbroken
Nov 13, 2017, 9:23 pm
#190
Join Date: Aug 2009
Location: SYD
Programs: QF WP (OWE), VA PLAT, EY GLD, SPG PLAT, Hyatt DIA, Hilton DIA, Hertz PC
Posts: 8,522
Nov 13, 2017, 9:27 pm
#191
Ambassador: Emirates
Join Date: Jul 2016
Location: UK/AU
Programs: QF P1 + LTS, EK Gold, BAEC Gold, QR Gold, IHG Ambassador
Posts: 1,138
Nov 14, 2017, 12:56 am
#194
Join Date: Jun 2005
Location: Seattle & Seoul.... and now, Maastricht....
Programs: UA Mileage Plus, NWA WorldPerks deserter, Alaska Airlines Something-er-Other...
Posts: 1,883
Nov 14, 2017, 1:58 am
#195
Join Date: Jan 2017
Programs: Skywards
Posts: 105
Short video I've made on the new 777-300ER with the new first class suite, business class and economy class! Have a look 
The New #Gamechanger Emirates First Class | Dubai Airshow 2017 - YouTube
The New #Gamechanger Emirates First Class | Dubai Airshow 2017 - YouTube
After watching I wonder why they dint make the F seat wider so you could roll around while sleeping. There seems to be lots of space wasted at the sides.
Apart from that it looks fantastic.