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New 777 J seat announced
Let's see!
Good: "...fully flat sleeping position at 180 degrees" Bad: "Emirates will retain its current layout of 2-3-2 across...as well as total number of Business Class seats per aircraft at 42." No mention of whether they will retrofit existing 777s. http://www.emirates.com/media-centre...-at-itb-berlin |
I don't think it was really realistic, revenue wise, for them to go to 1-2-1 or even 2-2-2, but good to hear an upgrade is finally happening!
Also this gem: The seat retains Emirates’ colour tones of dark and light grey, accentuated with burled walnut veneers around the personal inflight entertainment screen, centre console, mini-bar and privacy panel, in keeping with the airline’s distinctive cabin interior colour palette. |
sounds evolutionary not revolutionary
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Well and truly disappointing that they will be retaining the 2-3-2 layout.
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IMHO, the most humorous part is :
Our current Boeing 777 Business Class seats are already an industry-leading premium product Better than industry average : yes Industry-leading : no |
Everyone gripes about the middle seat of 3, but with only 6 out of 42 seats they can be avoided most times.
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Originally Posted by ft101
(Post 26277049)
Everyone gripes about the middle seat of 3, but with only 6 out of 42 seats they can be avoided most times.
Then again, there would have to be a corresponding fare increase to pay for it to preserve revenue, so I think we'll live! |
Retaining the middle seat in any modern-day bus class config ..... it's just wrong, wrong, wrong :td:
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Originally Posted by subject2load
(Post 26278156)
Retaining the middle seat in any modern-day bus class config ..... it's just wrong, wrong, wrong :td:
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Originally Posted by eternaltransit
(Post 26278219)
Don't give them any ideas, they might add an aisle to the middle of the cabin and go 2-2-2-2 :D - hey presto, no middle seat!
Who knows ....??!! To be honest, I'm no longer sure exactly where EK wants to position themselves these days ; but it seems clear they're no longer looking to be innovative or class-leaders (whatever the marketing spiel may say .....) Just last week I spent 11.5 hours on an Air NZ 777 with a very agreeable (even though a near-full cabin of 26 capacity) 1-2-1 config, and found myself thinking how less pleasant it would have been on Emirates. A sad reflection, given just how much I've always liked EK and how much I would like to continue to do so. |
Let's move past the 2-3-2 and focus on the other stuff hinted at in the article:
The design and shape of Emirates’ new Business Class seat was inspired by the interior of a modern sports car, captured in the diamond stitch pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel. Designed with enhanced customer comfort in mind, the new seat has a pitch of 72 inches and can be electrically moved into a fully flat sleeping position at 180 degrees. Retaining many of the most popular features of the current Business Class seat on Emirates’ Boeing 777s, the updated seat layout and additional amenities feature a conveniently located mini-bar, one of the industry’s largest personal TV screens at 23 inches, and the latest touchscreen controller for the seat and award-winning ice inflight entertainment system. Customers will have a USB port to charge their devices, a HDMI port to stream content from their personal devices directly onto the IFE screen, as well as improved lighting options for reading as well as relaxing in their seat. Emirates also redesigned the privacy panel between seats, the literature pocket, foot rest, shoe stowage area, and expanded the personal meal table. The mini bar also interesting as on the 777s currently there is no such concept |
Originally Posted by skywardhunter
(Post 26278847)
Let's move past the 2-3-2 and focus on the other stuff hinted at in the article:
Fully leather will be interesting, potentially quite nice, compared to the current fabric, but I always worry about sweating on leather seats. Though the first class seats do quite well here. The HDMI port is an interesting additiion and I'm curious what the thinking is here. Will there be an actual HDMI cable to pull out and plug in or are they expecting people to carry an HDMI cable with them. And to use it would one need to have the laptop open in front on the tray table? The mini bar also interesting as on the 777s currently there is no such concept The mini bar concept is overrated imho - it's just a glorified space to put cans and bottles (not even refrigerated). I'd rather put my own things there. |
If it's anything like JAL, it'll be a huge improvement.
They've got 2-3-2 on their 777s and the product is excellent. |
Originally Posted by United757
(Post 26279054)
If it's anything like JAL, it'll be a huge improvement.
They've got 2-3-2 on their 777s and the product is excellent. They also have a very indicative website which makes it very clear ^ Also, with a 23'' screen and a bit of storage space next to the seat where you could put a "mini bar" :D |
Originally Posted by United757
(Post 26279054)
If it's anything like JAL, it'll be a huge improvement.
They've got 2-3-2 on their 777s and the product is excellent. Current minibar (F and C) is not really justified, because it is not refrigerated (as eternaltransit mentioned). Apart from the bottle of water, the rest is a total waste of fuel, particularly concerning bottles made of glass. BTW, does anybody know why Sunraysia juices is now replaced by a second Voss on C A388 ? (F minibar still has it) |
Originally Posted by ioto1902
(Post 26280061)
Yes, it would be excellent. And if EK could also copy JL Y, it would also be a huge improvement. But given EK Y load, I'm not very optimistic.
Current minibar (F and C) is not really justified, because it is not refrigerated (as eternaltransit mentioned). Apart from the bottle of water, the rest is a total waste of fuel, particularly concerning bottles made of glass. BTW, does anybody know why Sunraysia juices is now replaced by a second Voss on C A388 ? (F minibar still has it) |
2-3-2 is not an issue IF direct aisle access is incorporated. Will it be though?
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I think the bigger issue is they're releasing this end of 2016, meaning it won't be until mid-2017 until a significant number of aircraft (possibly) have it retrofitted. 18 months from now most of the world's airlines would've moved on to the next generation J products already while EK is just catching up to this generation. I'm sure Qatar, SQ, JL, etc. will release some type of futuristic update by June 2017 and EK will once again be way behind
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Originally Posted by NoY
(Post 26281642)
2-3-2 is not an issue IF direct aisle access is incorporated. Will it be though?
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Very slight hope it'll be the Apex Suite used in the excellent JAL cabin but likely dashed by a mini-bar being included.
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...Though someone mentioned the 'diamond' LH 748 Business Class as being an option due to B/E Aerospace prod. - sincerely hope not. It's awful.
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Very disappointing EK is not going 1-2-1 in J, UNLESS the new J seats are going to be similar to JL's sky suite seats.
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Originally Posted by NoY
(Post 26281642)
2-3-2 is not an issue IF direct aisle access is incorporated. Will it be though?
http://www.ausbt.com.au/emirates-to-...business-class |
Originally Posted by ft101
(Post 26295985)
This article from a couple of months ago indicates it will be:
http://www.ausbt.com.au/emirates-to-...business-class |
Speculation maybe.
But I generally find ausbt.com articles to be pretty well-researched. |
We will find out later.
My issue with this is that it takes EK ages to retro fit and then we'll have threads asking will I get new J or old j OR even more of a first world problem new F old F or skycruisers! :D |
Well if ausbt.com have got it right (and my hunch is that they have) ) there will be NO retrofitting.
The idea is that the new J seat will be fitted to any new delivery 777-300ER's, but not to the existing fleet - which will seemingly be retired in 2020, by which time the new generation 777X will be in service, which will also get the new seats from the start. Much as I like EK, I now see little reason to fly their outdated J product in their current 777 models. As a regular solo traveller, there are far better options out there ; and no amount of USB/HDMI ports or bigger TV screens can persuade me to choose 2-3-2 over 1-2-1. So .... if I am to stick with EK, it has to be F which remains satisfactory (and J would also work for me on the A380) ; otherwise.... it's another carrier. |
Originally Posted by subject2load
(Post 26305812)
Well if ausbt.com have got it right (and my hunch is that they have) ) there will be NO retrofitting.
The idea is that the new J seat will be fitted to any new delivery 777-300ER's, but not to the existing fleet - which will seemingly be retired in 2020, by which time the new generation 777X will be in service, which will also get the new seats from the start. Much as I like EK, I now see little reason to fly their outdated J product in their current 777 models. As a regular solo traveller, there are far better options out there ; and no amount of USB/HDMI ports or bigger TV screens can persuade me to choose 2-3-2 over 1-2-1. So .... if I am to stick with EK, it has to be F which remains satisfactory (and J would also work for me on the A380) ; otherwise.... it's another carrier. Still awaiting this announcement...opens @ 10 am 1pm UAE time. |
The new business class seats are truly dissapointing! Once again Emirates failed to get into the aisle-access for all wagon again, and have opted for the SAME seating as their current offering with a few changes.
The new seats are two generations ago! Moreover, the dreaded 7 across option is still included! |
Originally Posted by QatarA340
(Post 26305927)
The new business class seats are truly dissapointing! Once again Emirates failed to get into the aisle-access for all wagon again, and have opted for the SAME seating as their current offering with a few changes.
The new seats are two generations ago! Moreover, the dreaded 7 across option is still included! They are making too much money and too many people are prepared to pay for an inferior hard product. |
Originally Posted by m3red
(Post 26305983)
Pics?
They are making too much money and too many people are prepared to pay for an inferior hard product. http://twitter.com/TomOtley/status/7...831169?lang=en |
:td:
EK definitely missed an major opportunity; they didn't even need to be imaginative, they could have just copied the 2-3-2 JL configuration - EK used to want to innovate and push forward products, now they can't even copy competitors who had an obvious solution to both their density and product requirements :td: |
Seat material look nice, screen seems much bigger. Middle seat pax is completely screwed though as far as access/egress is concerned - that to me seems a big letdown.
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Originally Posted by jackiedada
(Post 26306185)
Seat material look nice, screen seems much bigger. Middle seat pax is completely screwed though as far as access/egress is concerned - that to me seems a big letdown.
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Looks as though I will continue to avoid EK J unless it is on the A380 :td:
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What a disappointment.
Not only middle seats will remain crappy, window seats become less attractive as it seems harder to climber over your neighbor ... |
Originally Posted by ioto1902
(Post 26306452)
Not only middle seats will remain crappy, . . .
Add this to the fact there's only 6 of them, so easily avoided as stated before, and you can (nearly) see the reasoning. I must admit though, if a layout like the JL one could have been achieved, I don't see why they wouldn't, as it would give the aisle access and maintain the 2-3-2 layout. |
Originally Posted by ioto1902
(Post 26306452)
What a disappointment.
Not only middle seats will remain crappy, window seats become less attractive as it seems harder to climber over your neighbor ... And (as per one of the posts in the ausbt.com coverage) it seems like EK has not only given up on being innovative any more - but lacks even the motivation to copy the best of the competition...... :( I was on a long Air NZ ('Business Premier') 777 sector the week before last, full cabin, where most travellers appeared to be solo. Good flight, but I really doubt the EK layout (current or new) would have appealed to many of us onboard......! |
Originally Posted by subject2load
(Post 26307089)
I was on a long Air NZ ('Business Premier') 777 sector the week before last, full cabin, where most travellers appeared to be solo. Good flight, but I really doubt the EK layout (current or new) would have appealed to many of us onboard......!
EK are fine in J, and fly to and from lots of places their competition doesn't. |
If Emirates switched from 2-3-2 to 1-2-1, then capacity for upgrades, rewards etc. would be severely diminished on 777 routes and people on here would be up in arms about it.
You can't have it both ways. With the 777 sticking to 2-3-2, I think Emirates strategy is 3-fold 1. Keep a larger number of seats in J, means they can sell them cheaper than EY and QR but still make it up in volume 2. A larger number of J seats allows for more potential overselling in Y and they may also get expensive Y fares last minute 3. With J as 2-3-2 and F as 1-2-1, it creates a differentiation between the two products. |
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