Emirates to sponsor the FA Cup
#1
Original Poster
Join Date: Aug 2012
Location: MAN DXB ✈️
Programs: Skywards Gold
Posts: 6,826
Emirates to sponsor the FA Cup
Hopefully some access to semi final tickets/final tickets through EK!
http://www.dailymail.co.uk/sport/foo...ship-deal.html
http://www.dailymail.co.uk/sport/foo...ship-deal.html
#5
Join Date: Nov 2013
Posts: 5,454
FA Cup has a bigger UK advertising reach than Arsenal - and the UK is by far the biggest source market for DXB O/D service and EK generally (14 daily services, 9 A380s). Add to that heavy, heavy competition in the market, not just London but also regional with competitive prices and products - e.g. EY going to EDI, CX to MAN,etc. - so EK rely on marketing and branding to continue to hold market share.
#6
Join Date: Feb 2011
Location: San Francisco, CA
Programs: Amex Platinum, Chase Sapphire Reserve
Posts: 806
They aren't renewing their FIFA contract, and probably wanted to maintain the level of sports sponsorships.
The (Emirates) FA cup also transcends the UK, which is nice for EK's brand in the Americas and Asia.
The (Emirates) FA cup also transcends the UK, which is nice for EK's brand in the Americas and Asia.
#7
Ambassador: Emirates Airlines
Join Date: Sep 2004
Location: Manchester, UK
Posts: 18,595
#11
Join Date: Feb 2012
Location: EK38 more often than not...
Programs: EK Gold
Posts: 691
#12
Ambassador: Emirates Airlines
Join Date: Sep 2004
Location: Manchester, UK
Posts: 18,595