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-   -   EK Strategy (https://www.flyertalk.com/forum/emirates-skywards/1526370-ek-strategy.html)

Havoc10G Dec 2, 2013 11:43 am

EK Strategy
 
Ghost you hit the nail on the head. As for armchair your long dissertation makes little sense to me and I also have plenty of experience In this field and indeed with EK and its holdco. Robbing Peter to pay Paul makes no sense in Dubai for exactly the reasons articulated above.

ghostwrita Dec 3, 2013 10:45 pm

It's interesting how even an article on here made reference to Dubai's "oil-stained cheque books". Very poor fact-checking.

I also find the euro-centric 'western-airlines-compete-fairly-while-ME-ones-cheat' refrain very confusing v

Forrest Bump Dec 4, 2013 3:27 am

Thank you for your insight.

Originally Posted by ghostwrita (Post 21887154)
EK benefits from in-kind subsidies (low labour costs, lax labour laws, minimal bureacracy etc etc)

This is not a teeny-weeny difference.
If western airlines had these 'options', the picture would have been likely different.

ghostwrita Dec 4, 2013 6:53 am

I never suggested it was. But these are benefits all companies operating in the UAE take advantage of. It is not unique to EK. Why haven't we seen Emirati banks, for example, dominating the globe as a result? EK must be doing more than just taking advantage of in-kind subsidies.

These in-kind subsidies aren't even unique to Dubai. Most of the Middle East has them in some form. Why do QR, GF and until recently EY continue to lose money? And what is stopping BA from setting up a secondary hub in the UAE? Open Skies here as far as I'm aware.

The narrative should be about how European economies, while espousing ethos of decency and transparency, are becoming less competitive than many parts of the world. What irritates me is when EK gets singled out, while they have executed an excellent strategy with discipline and consistency for a long time. If pension funds are slowly killing the majors, why should people cry foul at EK for quite wisely choosing the sustainable approach?

Give credit where it is due is all I am saying.

Sixth Freedom Dec 4, 2013 8:43 am

I would imagine that EK's objectives are similar to QR's and EY's:

i) support the growth of DXB and the UAE by providing capacity for people to visit and transit
ii) represent DXB and the UAE around the world
iii) buy political support from DXB and UAE nationals by giving them an airline to be proud of (and the insurance option to carry them to safety when the region goes to war).

If it makes a profit at the company level whilst doing so then so much the better.


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