50% more points Bus. Class direct to LA
 

Fly Business Class on Direct Flights to Los Angeles
And Earn 50% More Points

Matmid members flying Business Class* on direct flights to Los Angeles between July 23 and August 8, 2006, earn 50% more points.

*Business Class D/Z/I/C

http://www.elal.co.il/default.asp?v_...91&v_lang_id=0

Thay can be so cheap at Matmid sometimes, most airlines give double mileage when they introduce a new route.

So explain why offering something similar to what the other airlines do (although I am not sure which airlines you are referring to...) makes them cheap?

The TLV-YYZ-LAX did not have the best C class on the 767. Now that they switch to a 777 they are trying to promote it and attract potential C passengers. I can't see anything cheap about it.

I think that the point made by ly787 is that when Delta started their TLV-ATL service they offered double miles for travelling Economy and triple for Business for anyone travelling before June 30. LY is only offering a 50% bonus and only if you fly Business.

not so cheap
one flight will get you 800 for D/I + 400 for the promotion +25% or 50%
if you are GL or PL so it 1400 or 1600 points...
looks OK for me when a ticket to Europe is 1800 points in Biz Class

Lior
1A all the way..

Thank you yosi :)

Actually the 767's Business class is much more comfortable than on the 777, though they dont have the Individual TV's.

I think the point was to attract buisness customers because they offer the only nonstop LAX - TLV. No need to stop in YYZ.

WOW!

I've really been out of the loop for a while. I didn't even know this route was going 777 nonstop. That's so fantastic.

I really hope tourism picks up enough to get that ORD-TLV nonstop back again, but in the meantime, I'm going to try to pester my family in LA to visit Israel more. :)

On the other hand, take a look at this offer from DL:

Biz Class TLV-ATL-LAX -- until June 30

TLV-ATL 6437 miles x 1.5 (for Biz) = 9655 x 3 for special bonus = 28965 miles
ATL-LAX 1946 miles x 1.5 (for FC) = 2919 miles
LAX-TLV 1946 miles x 1.5 (for FC) = 2919 miles
TLV-LAX 6437 miles x 1.5 (for Biz) = 9655 x 3 for special bonus = 28965 miles

Total: 63768

If you are GM or PM you get double base miles which means an additional 16766 miles. That brings the total to 80,534 miles.

That is enough for:

2 and 2/3rds r/t award tickets TLV to Europe in Coach (on LY)
or
2 r/t r/t award tickets TLV to Europe in Biz (on LY)
or
1 coach ticket to the US (on LY or any SkyTeam partner)