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Why is it that the US is the only market where these 'less filling' beers are so relevant....

Or am I mistaken...?

because we are a country of health conscious inviduals that like to drink and don't wan the added carbs

and don't care if their beer tastes like water. Only exception from this is Sam Adams light.

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so nobody in say, Germany, cares about health...?

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water tastes better.....

i've had a lot of pale beers in northern europe that sure tasted light even if they didn't meet the caloric requirements. Koff, Lapin Kulta, Carlsberg to name a few.

In Australia we have

- Pure Blonde
- Hahn Super Dry
- Toohey's White Stag
- Bondi Blonde
- Peroni Leggera (not sure how widespread this is in Italy)
- Carlton Dry

All low-carb, then we have mid-stregth/light alcohol content beers.

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ah... Yes I forgot Ozland, the other large beer market...

I think if you're male and asked for one here outside the capital cities you'd get some funny looks.;)

No one wants a beer gut on the beach...and, well, when you're in Northern Europe you're not really thinking about the beach.:p

ETA: IMO light beers in Australia are much better tasting than their American counterparts.

Ok... but how hard is that...? :p

Here's an Australian ad for lite beer with an interesting, umm, perspective on Americans. :D

LINK

Japan loves their light beer too.

American beer outside of the microbrewery beer is light enough as is. Tastes like soda water with expiration date exceeded flavor packets added. Blech.

No, light beers are available in a lot of places. Off the top of my head, I recall Amstel Light (Holland and elsewhere), Polar Light and Solera Light (Venezuela), Beck's Light (Germany) and Mahou Light (Spain).

I will commit suicide if Chimay Light ever hits the market!

Meh. Chimay is overrated anyway.

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is that a US beer...?