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Why top restaurant menus all look the same
This article struck a chord with me. I find so much dining these days is technically very good but just boring. I'm glad to see that it is in fact a thing and not just me. I think quitting alcohol has probably highlighted it for me. I have noticed that 95% of restaurants these days are built around offering charming surroundings to sell alcohol with inoffensive yet unmemorable food. It seems like this could be applied to a lot of products these days.
Do you agree? I would much rather hunt out the different than the same when it comes to eating out. What about you? Quote:
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I get this to a point but food is trendy, similar to fashion. If something is popular, people are going to want to eat it as much as they're going to want to wear it. I don't begrudge restaurants from offering things that people want to eat.
Thankfully, many places have an incredible diversity in the cuisines offered. Yes menus at Italian restaurants seem to be similar, and not very old world Italian at that, but having so many different cuisines to choose from doesn't seem like a rut to me, and is a vast improvement over the offerings of a generation or 2 ago. |
It's like sun-dried tomatoes in the '90s.
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Never really cared to follow food trends, as I am a food traditionalist and prefer things the old, boring way. When going for fusion and other modernist or fad food pitches (including “reinventions/reintroductions” of “the traditional”), it has typically been upon the insistence of others; and I’ve generally not been impressed by all the fancy food and menu description games or pomp and circumstance that seem designed to get people to pay up more and/or to drive forward the celebrity chef/restaurant game but leave me no more wanting to return to such “look at me” restaurants than to the street-side meat grillers in polluted, poorer corners of the world.
That said, the world is a more interesting place nowadays than it used to be when it comes to eating. And more options nowadays — even if gravitating toward the same kind of stuff and ways — is better than the relative desert of yesteryears. |
A couple years back, we ate brunch at one of the nicer nearby restaurants. I noticed that there was a couple a the bar who ordered pretty much everything on the menu. Being a curious sort, I approached and asked. They admitted they owned a restaurant, somewhere to the south in Orlando-land. They may not have gotten the recipes but they sure got the the basics and names. I have no doubt much of what they tried showed up on their next menu. It is the sincerest form of flattery after all.
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(hey, it was Silicon Valley, trendy food was everywhere) I tried to buy them recently, and neither Trader Joe's nor Wegman's (regional upscale markets) nor even the produce stands at Reading Terminal Market had them. Might actually have to try making them myself, if the backyard tomato crop is good. |
Imitation is indeed the sincerest form of flattery.
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I think the quoted article is a little harsh. There are only so many different foodstuffs available and genuinely new items (eg a new vegetable) doesn’t come along that often.
Of course most menus reflect trends as not too many chefs can set them. To me the real issue is that there are far too many restaurants with ideas way above their station. They churn out copycat food to a high, but not exceptional, standard but charge exceptional prices for it. |
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Foam: selling the essence of the food for three times the price of the actual food.
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