Consolidated "Starbucks - games, promotions, devaluations, et al" thread
http://morestars.starbucks.com
Rewards are revenue-based beginning in April. Now 2 stars per $1 instead of 1 star per visit. Free drinks are now 125 stars instead of 12. For a black coffee drinker like me I currently get a free drink every ~$30. With the new system I will need to spend over $60. What will happen to the Stars I have in my account when the new Starbucks Rewards launches? You’ll keep all of the Stars you’ve already earned. When the new Starbucks Rewards launches in April, your Stars will multiply to reflect the update. Every 1 Star you have will be multiplied by 11 when we transition to the new program. For example, if you have 10 Stars the day before launch, you will have 110 Stars when the new Starbucks Rewards launches. |
Just read the email. Pretty stiff devaluation if you're only buying a single, lower cost drink per visit but much better if you're buying an entire meal or drinks for the whole office.
No mention of change in star requirements for Gold qualification that I can see but 30 stars under the new system seems unlikely to remain unchanged. |
Originally Posted by rustykettel
(Post 26225482)
Just read the email. Pretty stiff devaluation if you're only buying a single, lower cost drink per visit but much better if you're buying an entire meal or drinks for the whole office.
No mention of change in star requirements for Gold qualification that I can see but 30 stars under the new system seems unlikely to remain unchanged. |
Hah darn it, you guys beat me! Just saw this in my stock app newsreader
Looks like the days of MR (mocha run? macchiato run?) are over? Another link for interested people to read http://finance.yahoo.com/news/starbucks-tightens-rewards-program-rules-140016632.html |
I suppose now the super elites won't be able to complain that their drink upgrade was taken by a drink runner once DQM are replaced with DQD.
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Originally Posted by Eastbay1K
(Post 26225772)
I suppose now the super elites won't be able to complain that their drink upgrade was taken by a drink runner once DQM are replaced with DQD.
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I usually buy a drink that runs just over $5 depending on the region/store, so the change doesn't affect me in a negative way. Where it helps me is when I get my wife one on the weekend as well. I was spending $9 and only getting one star.
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Yeah, this doesn't generally hurt me.
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Originally Posted by bsdstone
(Post 26226152)
I usually buy a drink that runs just over $5 depending on the region/store, so the change doesn't affect me in a negative way. Where it helps me is when I get my wife one on the weekend as well. I was spending $9 and only getting one ★.
Of course, this devaluation is meant to equalize the point system and close loopholes allowing things like: Spend $24 on 12 short coffees, earn 1 (overpriced IMO) $8 salad. ( 33.3% redemption rate ). You could also just get another $2 coffee free ( 8.3% ). Now, that same reward will always cost $62.5, so redemptions range from 3.2% – 12.8% ( $2 coffee – $8 salad ). It's a HUGE devaluation for points seekers and bargain hunters, but a slight advantage to people who spend more than $5.25 / visit. Can't say that I blame Starbucks for doing this, but essentially they're penalizing plain coffee drinkers and rewarding Fancy-drink-buyers ( higher margins on those drinks ) who typically only need to buy one $5 drink to get the same reward. EDIT: There is also one slightly annoying thing... I imagine Starbucks will be rounding down to whole dollars spent. So, if you're spending $2.98, that will be 4 ★, not 6. If they do proper rounding, I'll have more respect for Starbucks, though. This also would affect lower dollar-value purchases far greater than larger purchases. 5 Venti Frapps @ $5.98 ( $29.90 ) will net 50★. 15 short Coffees at $1.98 ( $29.70 ) nets 30 ★, which is a major penalty. EDIT 2: I take it back. Starbucks will calculate ★ by the penny, not the dollar ( they call it partial ★ ). So, in real terms, it's 0.02 ★/˘ ★ will also expire after 6 months, instead of an earned reward expiring after 30 days. |
I generally spend about $3.50 a visit and when I get 12 stars, that's what I redeem it for. However, with the devaluation, I'm less likely to visit Starbucks. The program was one of the reasons I went out of my way to but something from Starbucks. They will see less of me and my money in the coming year. But I'm sure they factored that into their projections.
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Originally Posted by bluemeansgo
(Post 26226528)
Split it into two purchases, and you'd be getting two stars. You can add as many cards as you want to your account, your wife's and yours.
Of course, this devaluation is meant to equalize the point system and close loopholes allowing things like: Spend $24 on 12 short coffees, earn 1 (overpriced IMO) $8 salad. ( 33.3% redemption rate ). You could also just get another $2 coffee free ( 8.3% ). Now, that same reward will always cost $62.5, so redemptions range from 3.2% – 12.8% ( $2 coffee – $8 salad ). It's a HUGE devaluation for points seekers and bargain hunters, but a slight advantage to people who spend more than $5.25 / visit. Can't say that I blame Starbucks for doing this, but essentially they're penalizing plain coffee drinkers and rewarding Fancy-drink-buyers ( higher margins on those drinks ) who typically only need to buy one $5 drink to get the same reward. EDIT: There is also one slightly annoying thing... I think Starbucks will be rounding down to whole dollars spend. So, if you're spending $2.98, that will be 4 stars, not 6. If they do proper rounding, I'll have more respect for Starbucks, though. This also would affect lower dollar-value purchases far greater than larger purchases. 5 Venti Frapps @ $5.98 ( $29.90 ) will net 50 stars. 15 short Coffees at $1.98 ( $29.70 ) nets 30 stars, which is a major penalty. I'm surprised that the margins are higher on "Fancy Drinks" than drip coffee. Where have you heard that, out of curiosity. |
Originally Posted by bluemeansgo
(Post 26226528)
Spend $24 on 12 short coffees, earn 1 (overpriced IMO) $8 salad. ( 33.3% redemption rate ). You could also just get another $2 coffee free ( 8.3% ).
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Frustrating
Imagine what fun it'll be figuring out how many rewards it'll take to get a drink. When they introduce 'flexible rewards' I can imagine that a single reward will only be good for a tall black coffee on Wednesday nights after 7. Grande Latte on Monday morning? Better plan on spending 2.5+ rewards.
They already tested some concepts when they started to charge for soy milk. What do you think the upgrade cost will be per sugar? Cream? Cups? Choice of drink? Imagine what it'll be like when people have to change their item several times when ordering..."Oh, I'm sorry, ma'am, you don't have enough rewards, but I could sell you rewards to make up the difference..." I hope their ordering app works as well as the other booking apps out there... |
So in the UK I get one gold star for each transaction, whether I buy 1 or 100 drinks. So, if I am buying 3 items I ask them to process it as 3 separate transactions to get 3 stars. It will be interesting if they roll this out into the UK too, and I guess it explains why the nagging notes about updating the app.
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Originally Posted by kipper
(Post 26225701)
300 stars to qualify for Gold, so I assume the same to requalify.
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