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-   Delta SkyMiles (Pre-WorldPerks Merger) (https://www.flyertalk.com/forum/delta-skymiles-pre-worldperks-merger-489/)
-   -   Segment Recognition Idea (https://www.flyertalk.com/forum/delta-skymiles-pre-worldperks-merger/801430-segment-recognition-idea.html)

CelticFlyer Mar 14, 2008 9:44 pm

The minimum MQMs per segment are an appropriate recognition of segment flying. DL will not go back to segment counting and I honestly think that segment counting will die out of US FF programs. DL was just ahead of the curve.

Traveller Mar 14, 2008 9:47 pm


Originally Posted by bigdel1 (Post 9412499)
The time wasted in connections usually rules this out for me, but believe me, I have considered and done this when time allowed.

Exactly! I think it's only fair that travellers who connect deserve something extra for the waste of time... be it a higher status or extra miles. If I could fly Delta and not have to connect thru ATL I would. :)

indufan Mar 14, 2008 10:11 pm


Originally Posted by mikey1003 (Post 9411453)
And, that's why I left DL and went to NW

You don't say?

jfulcher Mar 15, 2008 7:54 am

I'll be the first to speak against segments.

I think it doesn't give enough recognition to those of us that don't connect everywhere (hub flyers) and too many people took advantage of it by taking 10-12 hop round trips!

I think segment qualification should NOT be allowed.

MikeMpls Mar 15, 2008 8:18 am


Originally Posted by jfulcher (Post 9413616)
I'll be the first to speak against segments.

I think it doesn't give enough recognition to those of us that don't connect everywhere (hub flyers) and too many people took advantage of it by taking 10-12 hop round trips!

I think segment qualification should NOT be allowed.

So if instead I do 2 el cheapo MR's to FRA (which probably cost a lot less than 30 segments, I'm a "better" customer?

The problem with segment qualifying is that is has to be sustained throughout the year. Most of us could never qualify that way; those who could are probably paying > average to fly.

El Boocho Mar 15, 2008 9:50 am


Originally Posted by MikeMpls (Post 9413667)
So if instead I do 2 el cheapo MR's to FRA (which probably cost a lot less than 30 segments, I'm a "better" customer?

The problem with segment qualifying is that is has to be sustained throughout the year. Most of us could never qualify that way; those who could are probably paying > average to fly.

Seems like there are lots of ways to measure who is a better customer. I don't know, and I'm willing to bet neither do you, but the margin on a single Y passenger on a 777 or 767 to FRA may well be higher than a segment runner (very possibly in F due to free upgrades) on an MD-88. In the end, incentivizing your higher margin customer to travel more is better for DL.

DaDaDan Mar 15, 2008 10:46 am


Originally Posted by El Boocho (Post 9413972)
Seems like there are lots of ways to measure who is a better customer. I don't know, and I'm willing to bet neither do you, but the margin on a single Y passenger on a 777 or 767 to FRA may well be higher than a segment runner (very possibly in F due to free upgrades) on an MD-88. In the end, incentivizing your higher margin customer to travel more is better for DL.

Maybe they should abandon miles/segments all together and simply go with revenue. That would directly link status with how "good" a customer you are. I would say that they should use profitability, but that's impossible to measure and involves a lot of things that have nothing to do with the customer's behavior.

bigdel1 Mar 15, 2008 11:34 am


Originally Posted by jfulcher (Post 9413616)
I'll be the first to speak against segments.

I think it doesn't give enough recognition to those of us that don't connect everywhere (hub flyers) and too many people took advantage of it by taking 10-12 hop round trips!

I think segment qualification should NOT be allowed.

Did you read the OP? The idea was to credit no more than 1 segment per day, which solves this problem.

DiverDave Mar 15, 2008 11:55 am


Originally Posted by bigdel1 (Post 9414347)
Did you read the OP? The idea was to credit no more than 1 segment per day, which solves this problem.

The discussion centers around a moot point. It seems pretty clear that Delta doesn't want to do segments.

(Of course now that I said that, they will announce their new enhancement of segment qualifying!) :D

David

bigdel1 Mar 15, 2008 1:12 pm


Originally Posted by DiverDave (Post 9414429)
The discussion centers around a moot point.

Dude, if we start not discussing moot points, flyertalk is gonna dry up quick.

El Boocho Mar 15, 2008 3:56 pm


Originally Posted by DaDaDan (Post 9414179)
Maybe they should abandon miles/segments all together and simply go with revenue. That would directly link status with how "good" a customer you are. I would say that they should use profitability, but that's impossible to measure and involves a lot of things that have nothing to do with the customer's behavior.

To measure it exactly would be difficult, but the airlines have enough data to calculate profitability based upon historical measures. I'm not so sure that to measure by revenue is a bad thing. With all the people out there who travel internationally on J tickets, I'd never be a top tier elite. 3RT international J tickets is probably more than I spend all year.

DaDaDan Mar 15, 2008 5:02 pm


Originally Posted by El Boocho (Post 9415243)
To measure it exactly would be difficult, but the airlines have enough data to calculate profitability based upon historical measures. I'm not so sure that to measure by revenue is a bad thing. With all the people out there who travel internationally on J tickets, I'd never be a top tier elite. 3RT international J tickets is probably more than I spend all year.

Yeah, the could do it historically, but then they'd also have to publish their profitability data for all their competitors to see. I think revenue based would be better anyway...costs aren't under the customer's control. The point of the loyalty programs is to increase profits...so why not incentivize revenue directly? That's what the hotel programs do, at least for point earning, though not for status.

DLfan Mar 15, 2008 5:51 pm


Originally Posted by DaDaDan (Post 9415490)
The point of the loyalty programs is to increase profits...so why not incentivize revenue directly? That's what the hotel programs do, at least for point earning, though not for status.

Delta already does this with point earning AND status.

bigdel1 Mar 15, 2008 5:57 pm

It makes sense to me to give the international folks another tier--international upgrades. A mediocre international flyer flies way more miles than the best short haul flyer, and the short haul flyer may be the most profitable. Granting status on miles alone is not equitable, nor is it always consistent with revenue generation goals.

GaryO3 Mar 15, 2008 6:31 pm


Originally Posted by bigdel1 (Post 9409440)
Alrighty, I'm getting sick of earning MQM 500 miles at a pop and having almost no chance to renew my Gold status. I have flown 9 round trips with DL so far in 2008, but only have 9000 miles because STL to ATL is a short trip. So, I'm hoping the NW or some other deal comes through and segment recognition occurs.

I spoke to customer service about this. They properly pointed out that a person who regularly flies between non-hub cities will get "too many" segments over those of us who have direct trips, yet the gross revenue for each customer may be similar. So they have decided not to recognize segments at all.

How about limiting segment earning abilities to 1 per day?

I sometimes make round trips in one day, so I recognize this would hurt me in some instances, but the benefit is worth the cost. I think giving folks the choice between status qualification by segment or by MQM calculation (akin to AA) makes sense.

And for you international superstars with buku miles who don't want to lose out to us short leggers, I think a 4th tier is reasonable. The exclusive benefit of the 4th tier would be international upgrades when available within so many hours of check in.

There's my trial balloon. Please fire away.

Segments actually would work against you for GM or PM status.... the old segment program (30/60/100) would eqate to 15000/30000/50000 MQM's at the 500 mile minimum (30*500=15000, 60*500=30000, 100*500=50000). So, using segments to get to GM you'd have to fly 100 segments and for PM you'd have to fly 150 segments. All this assumes you only get the minimum and no class of service bonuses but you can see the math.

On the other hand, it would create a lot more FO's as 30 segments would only be 15000 MQM....


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