"Flying Colors" Identity Theme Going Away? Upcoming New Livery...
#61
Join Date: Jul 2004
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Well, if you questioned the 10 people on Main Street Smalltown USA, you will get "Where's Doo-what?" from now until 2015 and beyond.

#62
Join Date: Sep 2000
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Actually, I think you would get something like "I don't want to go there. There is a war going on and people are getting killed left and right".

#63
Join Date: Nov 2004
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Just heard that Mid-April the new Scheme will be revealed, along with a few other things.

#64
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(am I alone in saying that I kind of liked the old scheme before flying colors? it was a little retro the way the nose was painted, and the tail was simple and clean.)

#65
Join Date: Nov 2004
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CEO, a DVD was sent to all employees and family members outlying all the new changes upon emergence, this was one of the things touched on at the end of the dvd.

#66
Join Date: Mar 2002
Location: Birmingham, AL (weekdays) and Atlanta, GA (weekends)
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I know a few of the people at the ad agency who Delta switched to late last year - they handled all the Song work, and they're crazy smart.
I suspect that whatever the rebranding will be will be quite compelling, and I'm sure the return of the widget is a first step towards that.
I suspect that whatever the rebranding will be will be quite compelling, and I'm sure the return of the widget is a first step towards that.

#67
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I know a few of the people at the ad agency who Delta switched to late last year - they handled all the Song work, and they're crazy smart.
I suspect that whatever the rebranding will be will be quite compelling, and I'm sure the return of the widget is a first step towards that.
I suspect that whatever the rebranding will be will be quite compelling, and I'm sure the return of the widget is a first step towards that.

#68
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#69
Join Date: Oct 2006
Location: Sunny Florida
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This is the only thing I see on the DVD regarding rebranding...
with new investments in the Delta brand. You'll begin to see and hear more about this fresh new look in coming weeks. So stay tuned!
that's it....doesn't say much eh?
with new investments in the Delta brand. You'll begin to see and hear more about this fresh new look in coming weeks. So stay tuned!
that's it....doesn't say much eh?

#70
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Join Date: May 2005
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So the whole DVD wasnt done with the new branding incorporated? Not good one marketing folks...

#71
Join Date: Feb 2006
Location: New York, NY
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Posts: 544
this one is under tight wraps I've heard...aside from the return of the widget, there isn't much out there

#73
Join Date: Nov 2005
Programs: DL Employee
Posts: 290
yup there is speculation of new livery, while no offical word has been passed down to us I will state my opinion, on what I think it will be, and others may agree with me.
I think its gonna be the Delta Widget, like in the good ol days but with a enchanced look.
other than that I am just as cluless as anyone else.
I think its gonna be the Delta Widget, like in the good ol days but with a enchanced look.
other than that I am just as cluless as anyone else.

#74
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Goodness, I hope not! While functional, I find the Delta website to be pretty ugly. My hope is that the new uniforms, launched some time ago, are more of a hint as to the direction of the new brand. I'm hoping for something that is elegant and simple. I'm thinking something like white aircraft with the Delta widget on the tail and the word "Delta" on the sides in some font other than "teletype". Perhaps a red nose and blue engine nacelles? Or maybe a blue nose and red engine nacelles (although that would be somewhat similar to Virgin Atlantic, ooops, I meant to say the completely independent, non-Richard Branson-controlled airline Virgin America's color scheme, wouldn't it?)

#75
Join Date: Nov 2004
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No, it had to deal with the Employee Perks that are/will be in place upon emergence (everything we have heard), but it went into more detail about dates, how to, etc. The re-branding was just a side note that CEO dropped near the end of the 40 min DVD, that you would have missed had you not known they were in the process of re-branding.
