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"Flying Colors" Identity Theme Going Away? Upcoming New Livery...

"Flying Colors" Identity Theme Going Away? Upcoming New Livery...

 
Old Mar 5, 07, 12:48 pm
  #31  
 
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Originally Posted by indufan
I am not sure why it bothers you so much either. Why is it important that we know the actual name and maybe just as important, why does it even have a name?
Lots of those things have names. My favorite bizarre name for a design is the one that appears on Coke cans and bottles, which is called "the dynamic ribbon device".
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Old Mar 5, 07, 4:00 pm
  #32  
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Originally Posted by BFG
The story of the Widget.

Jets Inspire The Widget Design

Today the triangle is a registered image used in Delta's aircraft livery, advertising, printed material, at airports and on ground equipment and Delta facilities. The first red, white and navy blue triangle emblem was introduced in 1959, when Delta entered the jet era with the introduction of the DC-8. Its shape resembles the swept wing appearance of a jet seen overhead.

Delta's advertising department described the trademark colors of red, white, and blue: Within the strong outline of the triangle, the blue portion points to the sky where we flythe point represents the pinnacle of professional achievement. Just entering the blue is the swept wing of the jet, represented by the broad white V. The flat broad base suggests Delta's solid foundation. Colored red, it can be regarded not only as the exhaust behind the jet but also the flame of leadership that keeps the point headed upward.
Ok I will admit to being a DL Kool-Aid drinker, but may I barf after reading that. That is just way too much thought into a widget
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Old Mar 5, 07, 7:22 pm
  #33  
 
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It has been rumor for a couple of months that DL will be re-branding itself after BK. It has been said to become more like it used to be but with a twist????

PS I'll try to cut out a widgett for you while I'm down in ATL Lehava....
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Old Mar 5, 07, 7:38 pm
  #34  
 
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I am all for bringing back the widget .... but then again I might be a little biased.

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Old Mar 5, 07, 7:38 pm
  #35  
 
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Originally Posted by ConcordeBoy
...I don't know why this is bothering me so much, but it seems few-to-none here seem to be aware of the livery's actual name: Colors In Motion.
If it looks like a Beach Towel, walks like a Beach Towel, & talks like a Beach Towel ........
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Old Mar 5, 07, 9:09 pm
  #36  
 
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Originally Posted by jimrpa
United's Rhapsody in Blue is much more upbeat and cheerful.
Couldn't possibly disagree more... I find that particular theme horrifically boring, and too slow-paced to be anything other than sleep-inducing (which may not be such a bad thing vis-a-vis airline advertising).

That said, one thing that I-- nor anyone-- cannot argue against, is this theme's success so far as brand identification; something I would've loved for Adiemus to have been for DL.

Originally Posted by JT8D-217
If it looks like a Beach Towel, walks like a Beach Towel, & talks like a Beach Towel ........
.......then you're in severe need of psychiatric assistance for believing that painted plastic can walk and talk
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Old Mar 6, 07, 10:01 am
  #37  
 
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Braniff?

Anyone else find the title etc of this thread odd? Has DL actually started using the term "flying colors" which is an old Braniff term?? I certainly hope not. The Worldport was bad enough. Maybe they could also start using "we earn our wings everyday"
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Old Mar 6, 07, 10:15 am
  #38  
 
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Originally Posted by mizzou miles
Anyone else find the title etc of this thread odd? Has DL actually started using the term "flying colors" which is an old Braniff term??
...in the event you missed it the first four times............
Originally Posted by ConcordeBoy
it seems few-to-none here seem to be aware of the livery's actual name: Colors In Motion.
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Old Mar 6, 07, 10:36 am
  #39  
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Originally Posted by zsmith2
It has been rumor for a couple of months that DL will be re-branding itself after BK. It has been said to become more like it used to be but with a twist????

PS I'll try to cut out a widgett for you while I'm down in ATL Lehava....
Not any widget, I want a section of the fencing/gate at DL Headquarters that has the widget built into it!!! It would look SOOOOO cool in my backyard *smile*
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Old Mar 6, 07, 10:37 am
  #40  
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Originally Posted by JT8D-217
If it looks like a Beach Towel, walks like a Beach Towel, & talks like a Beach Towel ........
If your beach towels start walking and talking it is REALLY time to stop drinking!
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Old Mar 6, 07, 12:47 pm
  #41  
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Originally Posted by Lehava
If your beach towels start walking and talking it is REALLY time to stop drinking!
Perhaps s/he's doing the same psychadelics that the Delta ad copy writers from the 1950s were doing when they tried to describe the original Delta logo
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Old Mar 6, 07, 7:38 pm
  #42  
 
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How about quit spending all that cash on changing livery and BRING BACK FREE DRINKS IN INTERNATIONAL COACH !:-:
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Old Mar 7, 07, 3:46 am
  #43  
 
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Originally Posted by USCGamecock
How about quit spending all that cash on changing livery and BRING BACK FREE DRINKS IN INTERNATIONAL COACH !:-:
They give you one free drink

Anyone else like the nostolgia of "FLY DELTA JETS" lit up on a clear evening at Hartsfield? I think the sign looks so great at night, and I love that all the AirTran planes have to taxi by...
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Old Mar 7, 07, 4:16 am
  #44  
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Originally Posted by ConcordeBoy
...I don't know why this is bothering me so much, but it seems few-to-none here seem to be aware of the livery's actual name: Colors In Motion.
Speaking as an outsider... whatever it may be called (largely irrelevant... I called it the Russian-flag-looking-thing), I never understood it, and if the whole point of tail design is identity, then it failed miserably. If I didn't pass DL gates so many times on my way to my flight, I NEVER would have known that tail was attached to a DL plane. The design, the name... it has nothing to do with company branding.
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Old Mar 7, 07, 6:41 am
  #45  
 
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Originally Posted by ConcordeBoy
...in the event you missed it the first four times............
No one had mentioned Braniff prior to my post... no need for a snide/sarcastic comment.
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