"Flying Colors" Identity Theme Going Away? Upcoming New Livery...
Mar 5, 07, 12:48 pm
#31
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Mar 5, 07, 4:00 pm
#32
In memoriam
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The story of the Widget.
Jets Inspire “The Widget” Design
Today the triangle is a registered image used in Delta's aircraft livery, advertising, printed material, at airports and on ground equipment and Delta facilities. The first red, white and navy blue triangle emblem was introduced in 1959, when Delta entered the jet era with the introduction of the DC-8. Its shape resembles the swept wing appearance of a jet seen overhead.
Delta's advertising department described the trademark colors of red, white, and blue: “Within the strong outline of the triangle, the blue portion points to the sky where we fly—the point represents the pinnacle of professional achievement. Just entering the blue is the swept wing of the jet, represented by the broad white ‘V.’ The flat broad base suggests Delta's solid foundation. Colored red, it can be regarded not only as the exhaust behind the jet but also the flame of leadership that keeps the point headed upward.”
Jets Inspire “The Widget” Design
Today the triangle is a registered image used in Delta's aircraft livery, advertising, printed material, at airports and on ground equipment and Delta facilities. The first red, white and navy blue triangle emblem was introduced in 1959, when Delta entered the jet era with the introduction of the DC-8. Its shape resembles the swept wing appearance of a jet seen overhead.
Delta's advertising department described the trademark colors of red, white, and blue: “Within the strong outline of the triangle, the blue portion points to the sky where we fly—the point represents the pinnacle of professional achievement. Just entering the blue is the swept wing of the jet, represented by the broad white ‘V.’ The flat broad base suggests Delta's solid foundation. Colored red, it can be regarded not only as the exhaust behind the jet but also the flame of leadership that keeps the point headed upward.”
Mar 5, 07, 7:22 pm
#33
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It has been rumor for a couple of months that DL will be re-branding itself after BK. It has been said to become more like it used to be but with a twist????
PS I'll try to cut out a widgett for you while I'm down in ATL Lehava....
PS I'll try to cut out a widgett for you while I'm down in ATL Lehava....
Mar 5, 07, 7:38 pm
#34
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I am all for bringing back the widget .... but then again I might be a little biased.
Mar 5, 07, 9:09 pm
#36
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Couldn't possibly disagree more... I find that particular theme horrifically boring, and too slow-paced to be anything other than sleep-inducing (which may not be such a bad thing vis-a-vis airline advertising).
That said, one thing that I-- nor anyone-- cannot argue against, is this theme's success so far as brand identification; something I would've loved for Adiemus to have been for DL.
.......then you're in severe need of psychiatric assistance for believing that painted plastic can walk and talk 
That said, one thing that I-- nor anyone-- cannot argue against, is this theme's success so far as brand identification; something I would've loved for Adiemus to have been for DL.
Mar 6, 07, 10:01 am
#37
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Braniff?
Anyone else find the title etc of this thread odd? Has DL actually started using the term "flying colors" which is an old Braniff term?? I certainly hope not. The Worldport was bad enough. Maybe they could also start using "we earn our wings everyday"
Mar 6, 07, 10:15 am
#38
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Mar 6, 07, 10:36 am
#39
In memoriam
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Not any widget, I want a section of the fencing/gate at DL Headquarters that has the widget built into it!!! It would look SOOOOO cool in my backyard *smile*
Mar 6, 07, 10:37 am
#40
In memoriam
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Mar 6, 07, 12:47 pm
#41
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Mar 6, 07, 7:38 pm
#42
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How about quit spending all that cash on changing livery and BRING BACK FREE DRINKS IN INTERNATIONAL COACH !:-:
Mar 7, 07, 3:46 am
#43
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Anyone else like the nostolgia of "FLY DELTA JETS" lit up on a clear evening at Hartsfield? I think the sign looks so great at night, and I love that all the AirTran planes have to taxi by...
Mar 7, 07, 4:16 am
#44
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Speaking as an outsider... whatever it may be called (largely irrelevant... I called it the Russian-flag-looking-thing), I never understood it, and if the whole point of tail design is identity, then it failed miserably. If I didn't pass DL gates so many times on my way to my flight, I NEVER would have known that tail was attached to a DL plane. The design, the name... it has nothing to do with company branding.
Mar 7, 07, 6:41 am
#45
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