Canarsie

I think that any of the proposed designs are better than slapping the US Airways livery on a Delta Air Lines aircraft.

How is that for a change in perspective?

Lehava

Forget it, you know what it just doesnt matter

jimrpa

Ah, but you can introduce new colors to a brand. Remember when I was talking about the GE "meatball" transformation in the mid-1980s? Prior to that, the meatball had ALWAYS been rendered in black or blue. With the rebranding, GE went to a specific shade of gray for the meatball, coupled with a red line.

Actually, I think selecting "richer" shades of red and blue would enhance the widget.

jimrpa

Well, there goes the blue bottom with the red pinstripe above it

There go the blue engine nacelles

How about solid RED engine nacelles, with the red (distorted) widget on a white background on the tail, a red underbody, and a blue pinstripe?

I'm afraid I don't have the photoshop skills (or software) to do it myself.

Canarsie

I do.

jimrpa

Please, photoshop away (if my description is enough to go by )

sorro

There are some definite plusses about the new livery. When I first saw it I didn't know what to think, but upon closer inspection, here's what I like:
-The Delta logotype. All uppercase, sans serif - it harkens back to Delta's classic imagery, from the 60s to the 80s and I really like it. It conveys strength and power that the current serifed typeface never did.
-The deeper colors are very classy.
-The blue belly/engine nacelles look nice too, and they'd have to move away from the silver anyway with the coming of the 787.

What I don't like
-The crooked widget. I like the coloring of the widget on the tail, but I would prefer it to either be a half widget that bleeds off the back of the tail or the skewed widget like in the classic livery.
-The solid red widget next to the DELTA typeface. I can see it on the back of the jet, but the widget next to the name should be the classic (or 3-d updated blue/white/red) version of the widget.
-A red cheatline somewhere would be nice

zsmith2

In the DL internal forum it seems that most people think it will look like this:
http://www.airliners.net/uf/view.fil...26283VreaD.jpg

ConcordeBoy

The captioning would lead one to believe that it's just another amateur creation....

zsmith2

All I know, the poster said this was the one and commercials are being made and being debuted on May 1. He seemed to be an insider and knew what he was talking about.

DAYflier

Wawaweewa...looks great. I didn't think I liked the crooked or slanted widget either, but that looks great.^

gsupstate

I don't know why it's seen as necessary to do this kind of thing just b/c an airline is emerging from BK. Are all their planes even painted in the "current" livery yet?? I think the current "wavy gravy" look is very modern and distinct, and international-looking. Why change a good thing??

keeton

Nope.

I remember the howls of protest when the "flying rags" was introduced. Just like what is happening now. A lot of people just don't like change.

Because it's so...so...LEO! You have to disinfect the whole place.

SkyTeam777

I like it!! But what confuses me is it doesn't go at all with the rest of the new marketing materials like ticket jackets, current advertising, safety carts, web site, everything really. Would the widget switch to the slanted one and would the font on everything else change to this new livery?

rhetor

Isn't the front widget just a bit much? And both the red and blue on the bottom looks too USAir?