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"Flying Colors" Identity Theme Going Away? Upcoming New Livery...

"Flying Colors" Identity Theme Going Away? Upcoming New Livery...

 
Old Apr 8, 2007, 9:55 pm
  #211  
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I think that any of the proposed designs are better than slapping the US Airways livery on a Delta Air Lines aircraft.

How is that for a change in perspective?
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Old Apr 8, 2007, 9:57 pm
  #212  
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Forget it, you know what it just doesnt matter
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Old Apr 8, 2007, 9:57 pm
  #213  
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Originally Posted by Lehava
Was thinking about this tonight while sitting on the tarmac waiting to go somewhere, got to do that a couple times. Still holding my bottom line, Delta shouldnt mess with the colors on the widget. It is like McD's turning the golden arches green or UPS painting its trucks orange. The colors are part of the brand!!!!!
Ah, but you can introduce new colors to a brand. Remember when I was talking about the GE "meatball" transformation in the mid-1980s? Prior to that, the meatball had ALWAYS been rendered in black or blue. With the rebranding, GE went to a specific shade of gray for the meatball, coupled with a red line.

Actually, I think selecting "richer" shades of red and blue would enhance the widget.
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Old Apr 8, 2007, 10:03 pm
  #214  
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Originally Posted by Canarsie
I think that any of the proposed designs are better than slapping the US Airways livery on a Delta Air Lines aircraft.

How is that for a change in perspective?
Well, there goes the blue bottom with the red pinstripe above it

There go the blue engine nacelles

How about solid RED engine nacelles, with the red (distorted) widget on a white background on the tail, a red underbody, and a blue pinstripe?

I'm afraid I don't have the photoshop skills (or software) to do it myself.
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Old Apr 8, 2007, 10:09 pm
  #215  
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Originally Posted by jimrpa
I'm afraid I don't have the photoshop skills (or software) to do it myself.
I do.
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Old Apr 9, 2007, 5:29 am
  #216  
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Originally Posted by Canarsie
I do.
Please, photoshop away (if my description is enough to go by )
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Old Apr 9, 2007, 8:22 am
  #217  
 
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There are some definite plusses about the new livery. When I first saw it I didn't know what to think, but upon closer inspection, here's what I like:
-The Delta logotype. All uppercase, sans serif - it harkens back to Delta's classic imagery, from the 60s to the 80s and I really like it. It conveys strength and power that the current serifed typeface never did.
-The deeper colors are very classy.
-The blue belly/engine nacelles look nice too, and they'd have to move away from the silver anyway with the coming of the 787.

What I don't like
-The crooked widget. I like the coloring of the widget on the tail, but I would prefer it to either be a half widget that bleeds off the back of the tail or the skewed widget like in the classic livery.
-The solid red widget next to the DELTA typeface. I can see it on the back of the jet, but the widget next to the name should be the classic (or 3-d updated blue/white/red) version of the widget.
-A red cheatline somewhere would be nice
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Old Apr 10, 2007, 3:46 pm
  #218  
 
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In the DL internal forum it seems that most people think it will look like this:
http://www.airliners.net/uf/view.fil...26283VreaD.jpg
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Old Apr 10, 2007, 7:42 pm
  #219  
 
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Originally Posted by zsmith2
In the DL internal forum it seems that most people think it will look like this:
http://www.airliners.net/uf/view.fil...26283VreaD.jpg
The captioning would lead one to believe that it's just another amateur creation....
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Old Apr 10, 2007, 8:00 pm
  #220  
 
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Originally Posted by ConcordeBoy
The captioning would lead one to believe that it's just another amateur creation....
All I know, the poster said this was the one and commercials are being made and being debuted on May 1. He seemed to be an insider and knew what he was talking about.
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Old Apr 10, 2007, 9:08 pm
  #221  
 
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Originally Posted by zsmith2
In the DL internal forum it seems that most people think it will look like this:
http://www.airliners.net/uf/view.fil...26283VreaD.jpg
Wawaweewa...looks great. I didn't think I liked the crooked or slanted widget either, but that looks great.^
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Old Apr 11, 2007, 5:39 am
  #222  
 
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Originally Posted by zsmith2
In the DL internal forum it seems that most people think it will look like this:
http://www.airliners.net/uf/view.fil...26283VreaD.jpg
I don't know why it's seen as necessary to do this kind of thing just b/c an airline is emerging from BK. Are all their planes even painted in the "current" livery yet?? I think the current "wavy gravy" look is very modern and distinct, and international-looking. Why change a good thing??
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Old Apr 11, 2007, 10:14 am
  #223  
 
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Originally Posted by gsupstate
Are all their planes even painted in the "current" livery yet??
Nope.

Originally Posted by gsupstate
I think the current "wavy gravy" look is very modern and distinct, and international-looking.
I remember the howls of protest when the "flying rags" was introduced. Just like what is happening now. A lot of people just don't like change.

Originally Posted by gsupstate
Why change a good thing??
Because it's so...so...LEO! You have to disinfect the whole place.
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Old Apr 11, 2007, 1:29 pm
  #224  
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I like it!! But what confuses me is it doesn't go at all with the rest of the new marketing materials like ticket jackets, current advertising, safety carts, web site, everything really. Would the widget switch to the slanted one and would the font on everything else change to this new livery?
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Old Apr 11, 2007, 4:14 pm
  #225  
 
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Originally Posted by zsmith2
In the DL internal forum it seems that most people think it will look like this:
http://www.airliners.net/uf/view.fil...26283VreaD.jpg
Isn't the front widget just a bit much? And both the red and blue on the bottom looks too USAir?
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