New DL Double or Triple QM Promo in the works? AA fires first shot
Sep 19, 2009, 3:13 pm
#331
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Sep 19, 2009, 3:54 pm
#332
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Frankly, I am very surprised that DL is sitting this one out! They have already shown a culture of indifference towards MQM earning ability with all the non-flying ways one can earn MQMs. So what's the problem with duplicating their earlier promo with double MQMs on K+ fares only?
This DL management approach is one that involves marketing cheap candy to customers unlikely to take that much valuable candy from those customers on the DL flights who consume a lot of the DL candy and who would also acquire a bunch of DL candy in the form of redeemable miles from flying.
DL management prefers selling status miles to grounded buyers over providing more status and redeemable miles to customers in the air.
Last edited by GUWonder; Sep 19, 2009 at 4:01 pm
Sep 19, 2009, 4:00 pm
#333
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This DL management approach is one that involves marketing cheap candy to customers who won't be taking that much valuable candy from customers on the DL flights enough to consume a lot of the DL candy and who would acquire a bunch of DL candy in the form of redeemable miles from flying.
Sep 19, 2009, 4:02 pm
#334
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Here's where that was going:
1. Status miles cost DL less cash to service than redeemable miles.
2. DL mangement seems to prefer:
(a) selling status miles
over
(b) providing redeemable miles.
3. DL management seems to prefer:
(a) elite status customers who don't earn a lot of redeemable miles from flying
over
(b) elite status customers who earn a lot of redemable miles from flying.
1. Status miles cost DL less cash to service than redeemable miles.
2. DL mangement seems to prefer:
(a) selling status miles
over
(b) providing redeemable miles.
3. DL management seems to prefer:
(a) elite status customers who don't earn a lot of redeemable miles from flying
over
(b) elite status customers who earn a lot of redemable miles from flying.
Last edited by GUWonder; Sep 19, 2009 at 4:10 pm
Sep 19, 2009, 4:17 pm
#335
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Here's where that was going:
1. Status miles cost DL less cash to service than redeemable miles.
2. DL mangement seems to prefer:
(a) selling status miles
over
(b) providing redeemable miles.
3. DL management seems to prefer:
(a) elite status customers who don't earn a lot of redeemable miles from flying
over
(b) elite status customers who earn a lot of redemable miles from flying.
1. Status miles cost DL less cash to service than redeemable miles.
2. DL mangement seems to prefer:
(a) selling status miles
over
(b) providing redeemable miles.
3. DL management seems to prefer:
(a) elite status customers who don't earn a lot of redeemable miles from flying
over
(b) elite status customers who earn a lot of redemable miles from flying.
Last edited by troyintn; Sep 19, 2009 at 4:26 pm
Sep 19, 2009, 5:00 pm
#336
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This DL management approach is one that involves marketing cheap candy to customers unlikely to take that much valuable candy from those customers on the DL flights who consume a lot of the DL candy and who would also acquire a bunch of DL candy in the form of redeemable miles from flying.
Sep 19, 2009, 6:41 pm
#338
Join Date: Apr 2004
Posts: 5,630
They have also run so many promos this year they have max'd out the number of elites they want for next year.
Just booked my Transcon on AA instead of DL.
Last edited by zman; Sep 19, 2009 at 8:25 pm
Sep 19, 2009, 8:00 pm
#339
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I don't know how "official" it is. They haven't held a press conference announcing no promo. Nor have they announced a promo. Perhaps they are still coming up with their own slant (US is not doing a 2x promo... just a fast track to status). Perhaps not.
Sep 19, 2009, 8:23 pm
#340
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This seems accurate.
Originally Posted by GUWonder
Here's where that was going:
1. Status miles cost DL less cash to service than redeemable miles.
2. DL mangement seems to prefer:
(a) selling status miles
over
(b) providing redeemable miles.
3. DL management seems to prefer:
(a) elite status customers who don't earn a lot of redeemable miles from flying
over
(b) elite status customers who earn a lot of redemable miles from flying.
1. Status miles cost DL less cash to service than redeemable miles.
2. DL mangement seems to prefer:
(a) selling status miles
over
(b) providing redeemable miles.
3. DL management seems to prefer:
(a) elite status customers who don't earn a lot of redeemable miles from flying
over
(b) elite status customers who earn a lot of redemable miles from flying.
Sep 24, 2009, 2:30 pm
#341
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Well here we are into the last days of September and nada.
I guess Delta must be satisfied with their forward bookings for the rest of the year.
A good promotion could have likely caused me to set up some more trips (much of my biz travel is voluntary) to reach diamond and still have some miles to rollover into 2010 when I expect travel to be reduced for me.
Anyhow, it's been interesting!
David
I guess Delta must be satisfied with their forward bookings for the rest of the year.
A good promotion could have likely caused me to set up some more trips (much of my biz travel is voluntary) to reach diamond and still have some miles to rollover into 2010 when I expect travel to be reduced for me.
Anyhow, it's been interesting!
David
Sep 24, 2009, 6:32 pm
#342
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Well here we are into the last days of September and nada.
I guess Delta must be satisfied with their forward bookings for the rest of the year.
A good promotion could have likely caused me to set up some more trips (much of my biz travel is voluntary) to reach diamond and still have some miles to rollover into 2010 when I expect travel to be reduced for me.
Anyhow, it's been interesting!
David
I guess Delta must be satisfied with their forward bookings for the rest of the year.
A good promotion could have likely caused me to set up some more trips (much of my biz travel is voluntary) to reach diamond and still have some miles to rollover into 2010 when I expect travel to be reduced for me.
Anyhow, it's been interesting!
David
Sep 24, 2009, 6:54 pm
#343
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For the other medallions there is an intangible cost in that the benefits of being medallion are watered-down when there are more and more medallions in the pool.
Last edited by Evan!; Sep 24, 2009 at 6:55 pm Reason: typo
Sep 24, 2009, 7:03 pm
#344
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Sure they do. As a medallion you get a SkyMiles multiplier on all subsequent flights for the duration of your status. These extra SkyMiles are not sold to partners but given away to medallion members. Silvers gets a 25% bonus, Gold and Platinums get 100%, and the new Diamond Medallions will get 125%. This is a cost. The extra miles have a redeemable value for which DL gets no incremental revenue. Sure, its used to entice customers to choose Delta but it is still a cost.
For the other medallions there is an intangible cost in that the benefits of being medallion are watered-down when there are more and more medallions in the pool.
For the other medallions there is an intangible cost in that the benefits of being medallion are watered-down when there are more and more medallions in the pool.
Sep 24, 2009, 7:14 pm
#345
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It's a house of cards, Evan! It doesn't cost DL a thing! They decide when they want to redeem your miles and for how much. And MQMs are not redeemable. And the bonus miles that medallions earn are just more miles out in the ether... along with all those Amex miles, Avis miles and so forth.
If there is no cost to MQMs then why don't all airlines offer 10 elite miles per mile flown? Why do some offer only 50% accrual on certain fares? If there is no cost then why not give away more?