Should Delta Introduce a Diamond Lifetime Tier?
#16
FlyerTalk Evangelist
Original Poster
Join Date: Mar 2010
Programs: DL, OZ, AC, AS, AA, BA, Hilton, Hyatt, Marriott, IHG
Posts: 19,896
#18
FlyerTalk Evangelist
Original Poster
Join Date: Mar 2010
Programs: DL, OZ, AC, AS, AA, BA, Hilton, Hyatt, Marriott, IHG
Posts: 19,896
#20
FlyerTalk Evangelist
Join Date: Aug 2009
Location: ZOA, SFO, HKG
Programs: UA 1K 0.9MM, Marriott Gold, HHonors Gold, Hertz PC, SBux Gold, TSA Pre✓
Posts: 13,811
#21
Join Date: Feb 2004
Location: LAS
Programs: DL PM, Honors Gold, Marriott Gold, AA Gold
Posts: 894
doesn't this actually benefit you though? if someone is a LTD and decides to go fly AS for a while, that is one less person to compete with for seats and upgrades and space in the lounge
#22
FlyerTalk Evangelist
Original Poster
Join Date: Mar 2010
Programs: DL, OZ, AC, AS, AA, BA, Hilton, Hyatt, Marriott, IHG
Posts: 19,896
#23
Join Date: Dec 2009
Location: RDU
Programs: DL DM+(segs)/MM, UA Ag, Hilton DM, Marriott Ti (life Pt), TSA Opt-out Platinum
Posts: 3,226
Its not about benefiting me. Airlines, unfortunately, don’t design their loyalty programs just for me. They design them to encourage more business.
#24
Join Date: May 2004
Location: formerly Gold now Diamond, formerly MSY, now LAX, formerly NW, now DL
Programs: Hyatt Plat, Hilton Gold, SPG Gold, Delta Diamond/1MM
Posts: 4,635
Yeah, it's about driving business. I'm at 1.7 MM and will keep pushing forward (when we can) to at least hit 2MM. The good thing is if you don't use your status, doesn't really cost the airline much, but also the drive to get it (as long as there are desired benefits) keeps $$ coming in the door. Also there's a bit of reasoning to do things like lifetime. I have a lifetime WorldClub membership which at the time NW wanted the cash upfront, so helps short term but long term has some incremental costs. However, does inspire me to use DL since I know I get to go the the SC and though not bound by the need a DL ticket rule, still easier to fly DL for convienence.
I suspect for those that are really at the 99.999% of the bell curve of lifetime miles, I would think they had some unpublished white gloved customer care aspects to it. I but United does a lot for Mr Stuker who passed 21 MM in 2019.
I suspect for those that are really at the 99.999% of the bell curve of lifetime miles, I would think they had some unpublished white gloved customer care aspects to it. I but United does a lot for Mr Stuker who passed 21 MM in 2019.
#25
FlyerTalk Evangelist
Join Date: Oct 1999
Location: So Fla & NYC
Programs: DL DM/2MM, UA MM, BV LT Titanium, HH Diamond
Posts: 23,766
It does not mean very much in the way of benefits and although I am about 25K MQMs from DL 2MM, I certainly am not making any effort to get there. Eventually, when the pandemic lets up, I will get in an airplane again, but not until then.
I'm told that I am too "high risk" due to my age so I am listening.
#26
FlyerTalk Evangelist
Join Date: Jul 2003
Location: jfk area
Programs: AA platinum; 2MM AA, Delta Diamond, Hilton Diamond
Posts: 10,291
AA at one time counted miles earned with spending on AAdvantage Citi CC (as well as other sources) for the Million Mile Bank. Several years ago they took the non-flying perk away. 2 MM = lifetime PLATINUM, there was never a lifetime EXECUTIVE PLATINUM (=DL Diamond). For a brief time AA is now allowing all spend on CC to (again) count toward MM and hence Lifetime Plat.
PS: AA added a status PLAT. PLUS (no lifetime route) making PLAT. not as valuable as before.
PS: AA added a status PLAT. PLUS (no lifetime route) making PLAT. not as valuable as before.
#27
Join Date: Mar 2005
Location: West of CLE
Programs: Delta DM/3 MM; Hertz PC; National EE; Amtrak GR; Bonvoy Silver; Via Rail Préférence
Posts: 5,384
I think they should make 3MM lifetime PM and 4MM lifetime DM. I'll never make 4 MM, but I have someone in my extended family who has (my sister-in-law's husband) who went past 5 MM in the past couple of years and was doing about 25k MQMs per month until COVID-19 hit. Incredibly, this individual has never been invited into Delta 360 even though he has been a Delta loyalist for close to 40 years and typically does not fly on "junk fares" like I do.
After getting this type of status, why would you want to fly someone else and start from the beginning. The only other domestic airline I'm even the least bit curious about flying is Spirit; before COVID, they had some enticing deals BWI-FLL (as low as $92.00 round trip), and their schedule was perfect for a day at the races at Gulfstream Park (you can actually take a public bus from FLL to just outside Gulfstream's entrance off US 1).
After getting this type of status, why would you want to fly someone else and start from the beginning. The only other domestic airline I'm even the least bit curious about flying is Spirit; before COVID, they had some enticing deals BWI-FLL (as low as $92.00 round trip), and their schedule was perfect for a day at the races at Gulfstream Park (you can actually take a public bus from FLL to just outside Gulfstream's entrance off US 1).
Last edited by ND76; Jul 28, 2020 at 9:25 am
#28
Join Date: Mar 2005
Location: West of CLE
Programs: Delta DM/3 MM; Hertz PC; National EE; Amtrak GR; Bonvoy Silver; Via Rail Préférence
Posts: 5,384
AA at one time counted miles earned with spending on AAdvantage Citi CC (as well as other sources) for the Million Mile Bank. Several years ago they took the non-flying perk away. 2 MM = lifetime PLATINUM, there was never a lifetime EXECUTIVE PLATINUM (=DL Diamond). For a brief time AA is now allowing all spend on CC to (again) count toward MM and hence Lifetime Plat.
PS: AA added a status PLAT. PLUS (no lifetime route) making PLAT. not as valuable as before.
PS: AA added a status PLAT. PLUS (no lifetime route) making PLAT. not as valuable as before.
#29
Join Date: Aug 2002
Location: Los Angeles
Posts: 4,677
I'm generalizing here, and that is of course dangerous, but I think most people at 4MM (under the current rules) or more are older than 60 and probably wealthier than most. They likely place a premium on time. Therefore, they are more likely to just pay for first on the most convenient flight. The core benefits between paid F/J and having status aren't terribly significant. My annual comp gold doesn't keep me on delta. It's other factors. Similarly my Marriott LT Titanium doesn't push me to Marriott properties. In fact it pushes me away when there is another preferable option. I'm less willing to "sacrifice" and stay at the worn Marriott or Sheraton when there is a Hyatt nearby. Maybe I'm the only one who thinks this way...
#30
Join Date: Dec 2009
Location: RDU
Programs: DL DM+(segs)/MM, UA Ag, Hilton DM, Marriott Ti (life Pt), TSA Opt-out Platinum
Posts: 3,226
Similarly my Marriott LT Titanium doesn't push me to Marriott properties. In fact it pushes me away when there is another preferable option. I'm less willing to "sacrifice" and stay at the worn Marriott or Sheraton when there is a Hyatt nearby. Maybe I'm the only one who thinks this way...