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New Stars on Delta Booking Engine - So Tacky

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New Stars on Delta Booking Engine - So Tacky

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Old Feb 3, 2020, 1:36 pm
  #1  
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New Stars on Delta Booking Engine - So Tacky

Oh my goodness. Just went to book a flight and see DL added star indicators for BE through D1.
BE = 1
MC = 2
C+ = 3
PS/FC = 4
D1 = 5
This looks so tacky.


Last edited by A321neo; Feb 3, 2020 at 5:35 pm
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Old Feb 3, 2020, 1:40 pm
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Originally Posted by A321neo
Oh my goodness. Just went to book a flight and see DL added star indicators for BE through D1.
BE = 1:-:
MC = 2:-:
C+ = 3:-:
PS/FC = 4:-:
D1 = 5:-:

This looks so tacky.

That's funny
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Old Feb 3, 2020, 1:44 pm
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I dont think PR/Advertising was brought in on this. It makes it look like Main is only a 2 star experience. Who wants a 2 star product? This isnt how "stars" work.
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Old Feb 3, 2020, 1:49 pm
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Originally Posted by flyerCO
I dont think PR/Advertising was brought in on this. It makes it look like Main is only a 2 star experience. Who wants a 2 star product? This isnt how "stars" work.
EXACTLY what I was thinking........ ... would they advertise 1 and 2 star experiences
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Old Feb 3, 2020, 1:52 pm
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That looks terrible.

Fortunately (?) my cabin experiences haven't been rated yet. No stars when I try to book.
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Old Feb 3, 2020, 2:03 pm
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Shouldn't D1 Suites get an additional star over D1? Oh wait, that would mean either six stars (and there are no real six-star hotels) or BE has to get zero stars.
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Old Feb 3, 2020, 2:20 pm
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Looks to me like DL is testing out ATPCO's new cross airline standard.

https://www.businesstravelnews.com/D...nd-The-Hazards

DL wouldn't offer a 6* product, that would be AF's La Premier or EK's "residence"
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Old Feb 3, 2020, 2:38 pm
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Eeek. The new website design keeps getting worse and worse.
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Old Feb 3, 2020, 2:39 pm
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Yikes! How dumb. Plus, you don't need the number plus the stars, that's redundant.
But I can understand that it's probably confusing for the regular traveler to see so many options and not really know what they're like.

I think something like "Good/Better/Best" might be...better, but with 5 "experiences" on some long-hauls now we'd need a few more adjectives. Bare/Satisfactory/Good/Better/Best?

I also wonder how they will slot in "Business Class" if you're, say, searching on JFK-CDG and there are AF options as well. I don't think those show under DeltaOne. Is DeltaOne more stars than business class?!
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Old Feb 3, 2020, 3:00 pm
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Originally Posted by flyerCO
I dont think PR/Advertising was brought in on this. It makes it look like Main is only a 2 star experience. Who wants a 2 star product? This isnt how "stars" work.
clearly Main is 1 or zero stars
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Old Feb 3, 2020, 3:32 pm
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Originally Posted by ijgordon
Yikes! How dumb. Plus, you don't need the number plus the stars, that's redundant.
But I can understand that it's probably confusing for the regular traveler to see so many options and not really know what they're like.

I think something like "Good/Better/Best" might be...better, but with 5 "experiences" on some long-hauls now we'd need a few more adjectives. Bare/Satisfactory/Good/Better/Best?

I also wonder how they will slot in "Business Class" if you're, say, searching on JFK-CDG and there are AF options as well. I don't think those show under DeltaOne. Is DeltaOne more stars than business class?!
Those fall under D1, but it says Business instead of D1 in the part where it shows the cabin for each individual flight when there's mixed cabins. (Right above the price)
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Old Feb 3, 2020, 3:46 pm
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Yuck, I can only hope that someone's pitch accidentally got pushed to production, because that's tacky and also diminishes the quality of Delta MC comparable to their competitors. It should show

Spirit, United, Allegient: 1*
American Airlines: 2*
Delta: 3*
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Old Feb 3, 2020, 4:30 pm
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Every seat should be 5 star experience!

Delta is just shooting themselves in the foot for this one.
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Old Feb 3, 2020, 4:33 pm
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Originally Posted by mctaste
clearly Main is 1 or zero stars
And Basic -1?

Must have been a limited test as I don't see the stars now.
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Old Feb 3, 2020, 4:33 pm
  #15  
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Originally Posted by ijgordon
Yikes! How dumb. Plus, you don't need the number plus the stars, that's redundant.
But I can understand that it's probably confusing for the regular traveler to see so many options and not really know what they're like.

I think something like "Good/Better/Best" might be...better, but with 5 "experiences" on some long-hauls now we'd need a few more adjectives. Bare/Satisfactory/Good/Better/Best? ...
yah, that would make as much sense as the default flight search results that appear in "Sort by Best Match" ... their definition of "best" is what they most want to sell you ... and ain't necessarily any particular customer's definition of "best"
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