No More Newspapers in SC
Jan 9, 2018, 5:29 am
#46
Join Date: May 2005
Location: Wisconsin and Southern France
Programs: Delta Platinum, Delta MM; HH Diamond, Starwood Platinum, ICH Platinum Ambassador, Hertz Gold
Posts: 745
Michael J. Hecht
Delta Air Lines – Customer Engagement & Loyalty
Director, SkyMiles Program
[email protected]
Delta Air Lines – Customer Engagement & Loyalty
Director, SkyMiles Program
[email protected]
Jan 9, 2018, 9:23 am
#47
Join Date: Mar 2010
Programs: DL PM, Bonvoy Gold
Posts: 8,414
Hmm. I would think the delivery would be done by the same people that are probably delivering thousands of newspapers all over the airport to various vendors each morning, and the clean up is done by people that are already there and paid to clean. I just have trouble imagining that this is a real cost factor.
I actually doubt Hockeyinsiders theory that they are getting the papers for free. Maybe the USAtoday, but I don't think the NYT or WSJ are handing out free papers anymore. They certainly don't provide free online access, so they rely on more than advertising to make money.
The NYT's full price 7 days a week subscription is about $20 a week per paper to a residential address, and about the same if you were to buy it daily on the newsstand. So let's assume it's not free to DL but that the DL got a tremendous discount, maybe 75% off, paying $5 per week, per paper, and they got let's say 30 daily papers sent to a club (just making up these numbers). That would be $600 per month, per club, just for the NYT. There are 33 clubs ( I think) so that would be $19,800 per month or about $240K per year to provide the New York Times to all clubs at these numbers. Even if they are only paying half of what I guessing they are paying, that would still be $9,900 per month or $118K a year.
These guesses do not count for other papers or the newspapers provided in Delta One. I am guessing they were spending at least $300K per year, and probably more, on newspapers.
If I am correct, and I have no idea if I am, it's easy to see that this would be an obvious place to cut if you needed to, or if you were looking to free up budget to provide a different amenity.
Jan 9, 2018, 9:28 am
#48
Join Date: Jul 2012
Posts: 1,079
Hmm. I would think the delivery would be done by the same people that are probably delivering thousands of newspapers all over the airport to various vendors each morning, and the clean up is done by people that are already there and paid to clean. I just have trouble imagining that this is a real cost factor.
I actually doubt Hockeyinsiders theory that they are getting the papers for free. Maybe the USAtoday, but I don't think the NYT or WSJ are handing out free papers anymore. They certainly don't provide free online access, so they rely on more than advertising to make money.
The NYT's full price 7 days a week subscription is about $20 a week per paper to a residential address, and about the same if you were to buy it daily on the newsstand. So let's assume it's not free to DL but that the DL got a tremendous discount, maybe 75% off, paying $5 per week, per paper, and they got let's say 30 daily papers sent to a club (just making up these numbers). That would be $600 per month, per club, just for the NYT. There are 33 clubs ( I think) so that would be $19,800 per month or about $240K per year to provide the New York Times to all clubs at these numbers. Even if they are only paying half of what I guessing they are paying, that would still be $9,900 per month or $118K a year.
These guesses do not count for other papers or the newspapers provided in Delta One. I am guessing they were spending at least $300K per year, and probably more, on newspapers.
If I am correct, and I have no idea if I am, it's easy to see that this would be an obvious place to cut if you needed to, or if you were looking to free up budget to provide a different amenity.
I actually doubt Hockeyinsiders theory that they are getting the papers for free. Maybe the USAtoday, but I don't think the NYT or WSJ are handing out free papers anymore. They certainly don't provide free online access, so they rely on more than advertising to make money.
The NYT's full price 7 days a week subscription is about $20 a week per paper to a residential address, and about the same if you were to buy it daily on the newsstand. So let's assume it's not free to DL but that the DL got a tremendous discount, maybe 75% off, paying $5 per week, per paper, and they got let's say 30 daily papers sent to a club (just making up these numbers). That would be $600 per month, per club, just for the NYT. There are 33 clubs ( I think) so that would be $19,800 per month or about $240K per year to provide the New York Times to all clubs at these numbers. Even if they are only paying half of what I guessing they are paying, that would still be $9,900 per month or $118K a year.
These guesses do not count for other papers or the newspapers provided in Delta One. I am guessing they were spending at least $300K per year, and probably more, on newspapers.
If I am correct, and I have no idea if I am, it's easy to see that this would be an obvious place to cut if you needed to, or if you were looking to free up budget to provide a different amenity.
Jan 9, 2018, 11:38 am
#49
Suspended
Join Date: Jun 2005
Programs: Delta Diamond, Marriott Ambassador & Lifetime Titanium, Hertz President's Circle, United Silver
Posts: 6,334
Almost every newspaper provides free copies to customers like Delta because it greatly increases their circulation thereby allowing them to charge more for advertising.
Jan 9, 2018, 12:03 pm
#50
Join Date: Sep 2008
Location: Long Island, NY
Programs: Marriott Titanium Elite/Lifetime Titanium, Delta Platinum Medallion, Hertz #1 Gold
Posts: 722
I have free access to pressreader through the NYPL. In the app, it mentions that the SkyClub at LGA(I think Terminal D) is a hotspot, allegedly allowing free access for 48 hours. Wonder if this is the replacement.
Jan 9, 2018, 12:18 pm
#51
Join Date: Jan 2010
Location: Mid Atlantic
Programs: Delta Plat, one-time United Plat, Amex Plat, Marriott Plat, Hertz Prez Circle, Bus Pass
Posts: 1,237
That business model is changing rapidly, however. Many publications now get more revenue from subscribers than advertisers—a huge shift. (In the old days, newspapers used to get something like 80 percent of revenue from ads.) So, there will be less free distribution in the future.
Jan 9, 2018, 3:33 pm
#52
Join Date: Jan 2010
Location: Boston, MA
Programs: DL Diamond, HHonors Diamond, National Executive Elite
Posts: 2,362
Jan 10, 2018, 7:22 am
#53
FlyerTalk Evangelist
Join Date: Feb 2000
Location: Winter Garden, FL
Programs: Delta DM-3MM United Gold-MM Marriott Lifetime Titanium Hertz President's Circle
Posts: 13,498
Bruce
Jan 10, 2018, 9:50 am
#54
Join Date: Jul 2009
Programs: DL PM, HH Diamond, Marriott Plat, AA, WP
Posts: 840
Michael J. Hecht
Delta Air Lines – Customer Engagement & Loyalty
Director, SkyMiles Program
[email protected]
Delta Air Lines – Customer Engagement & Loyalty
Director, SkyMiles Program
[email protected]
Jan 10, 2018, 3:09 pm
#57
Join Date: Jul 2012
Posts: 1,079
I just received a very nice reply email directly from Mr. Hecht, assuring me that they will take my comments into account. Obviously, they may not bring them back, but it was not a form letter, making me hope that if enough people ask for their return, they may reconsider if financially possible.
Jan 10, 2018, 5:05 pm
#59
Join Date: Jan 2010
Location: Mid Atlantic
Programs: Delta Plat, one-time United Plat, Amex Plat, Marriott Plat, Hertz Prez Circle, Bus Pass
Posts: 1,237
I just received a very nice reply email directly from Mr. Hecht, assuring me that they will take my comments into account. Obviously, they may not bring them back, but it was not a form letter, making me hope that if enough people ask for their return, they may reconsider if financially possible.