Last edit by: Zorak
Delta News Hub link:
Delta One service, amenities take flight in select long-haul domestic markets
key points:
Delta One service, amenities take flight in select long-haul domestic markets
key points:
- new routes: Boston and Los Angeles; New York-JFK and San Diego, Seattle; New York-JFK and Las Vegas, starting May 1, 2018
- not all flights on those routes will have D1 service (see linked news item for a table)
- Delta One will also become the premium offering April 1, 2018, on the following routes with one scheduled daily flight each: Atlanta and Honolulu; Minneapolis and Honolulu
- domestic D1 flights will be eligible for comp Medallion upgrades beginning April 1st, 2018
Delta One Expands to JFK- SEA/SAN/LAS, ATL-HNL and MSP-HNL, No Medallion Upgrades
#31
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Look carefully at the actual flight-listing -- it says "First Class", not "Delta One". Only the heading at the top says "Delta One", and the reason is that some of the flight options on this route are actual D1 fares because they involve routes like JFK-SFO-SEA or JFK-LAX-SEA. If you scan down the flight listings, you will find a couple such options. Only if there are no possible D1 options will the heading say "First Class". The heading at the top itself is not sufficient to tell if a route is D1 or not. If you look at the actual fare code for the flight (not the fare class), it's an F0 fare, not J0. There are cheaper discount fares on this route on this date, for example, fare code BA03A0FQ for a discounted D fare. If this was a D1 route the second to last character would be a D, not an F.
https://pro.delta.com/content/agency...structure.html
https://pro.delta.com/content/agency...structure.html
#32
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https://pro.delta.com/content/agency...structure.html
Last edited by xliioper; Nov 17, 2017 at 11:34 pm
#33
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Look at the fare code and flight listing on the non-stops. They are clearly F, not D1 routes based on fare codes. The headings don't mean anything. They only list both on actual D1 routes (JFK-LAX/SFO, DCA-LAX, BOS-SFO). It's typical DL IT nonsensical behavior. Fare code is the ultimate decider here --
https://pro.delta.com/content/agency...structure.html
https://pro.delta.com/content/agency...structure.html
#34
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https://pro.delta.com/content/agency...structure.html
Last edited by xliioper; Nov 18, 2017 at 4:09 am
#35
Join Date: Dec 2004
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This makes no sense. LAX and SFO are business destinations and both cities have money. SEA failed. LAS is a leisure destination, and SAN doesn't have the demographics that LAX and SFO do in order for this to succeed IMO. Heck, I think SEA makes more sense than SAN and SEA already failed. What are they thinking?
I'm not saying this because I won't get upgrades and I will never fly any of the affected routes. I just think this is terrible from a business point of view.
I'm not saying this because I won't get upgrades and I will never fly any of the affected routes. I just think this is terrible from a business point of view.
#36
Join Date: Feb 2001
Location: SEA once more (previously CDG and NRT)
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(Yes I'm aware I could have flown SEA-CDG nonstop, or SEA-AMS-CDG. But those flights only had full J available, so they were several thousand more expensive. Even if you are authorized to fly business class, one needs to be fiscally responsible and sometimes take a different routing if the cost savings are significant).
#37
Join Date: Dec 2016
Posts: 1,485
I think some of these new D1 are dumb. SEA already flopped, due to same mistake they're repeating, price. SEA will happily pay for FC, but $2200 for D1 is more than they're willing. Only market ex-SEA I could see this working is MIA.
LAS is not a premium heavy market. Of any of these, SAN is the only that makes sense.
B6s MINT works due to their pricing. Till DL learns that these new D1 routes are IMO destin to fail.
LAS is not a premium heavy market. Of any of these, SAN is the only that makes sense.
B6s MINT works due to their pricing. Till DL learns that these new D1 routes are IMO destin to fail.
They already have the least profitable NYC operation amongst the big players, this will make it even more unprofitable.
If they are actually doing this, it's to keep corporate contracts.
I agree. DL couldn't make JFK-SEA stick when they were the only "premium lie flat" carrier on the route, it's hard to believe it would work with both DL and B6. DL could be intentionally trying to chase B6 off the routes by trashing premium yields.
Eh, B6's pricing isn't what it once was. I usually find B6 more expensive on the CA TCON routes.
Eh, B6's pricing isn't what it once was. I usually find B6 more expensive on the CA TCON routes.
They even make FLL-SFO/LAX despite charging sub $500 in many cases and are actually yielding higher than pre-mint.
How low would DL have to price D1 to make it unprofitable for mint?
#38
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SEA is a substantially larger operation than it was, and it's only going to keep growing. Building a new hub takes time. It's got a flagship Skyclub now, and once the IAF opens, I expect we'll see several new Asia routes. As the 330neos arrive, I think we'll see some upgauging from 767s too.
As a hub from the East Coast, SEA is only attractive to regional cities that one can't otherwise reach non stop. Places like EUG, PSC, and MFR. Maybe BZN, BOI, etc (which could probably be reached more directly via another hub). I don't think any of these will drive sufficient premium traffic.
Who knows, maybe JFK-SEA will work this time with more competition and more capacity...
#39
Join Date: Mar 2010
Programs: DL PM, Bonvoy Gold
Posts: 8,414
For those who are saying that SEA already "failed" because DL did not make enough money on the route, I'm curious where your information is from?
My memory is that there were major operations issues on this route, that DL could not seem to get the right equipment there and it was constantly being swapped for domestic F (like, almost every day). It could be that there has very much been a market for D1 on SEA-JFK but that DL needed to do whatever they needed to do to manage the operation successfully.
And even if it were also a profit issue, you have to take into account the vast amount of times that paid J pax showed up to find a domestic F seat, which must have taken a toll of profitability (by damaging customer perception), so perhaps DL knew that they needed to take a step back and allow time for a fresh start with customers.
The other question is: Will we start to see A350's and refurbished 777's on any of these routes? Maybe medallions would get complimentary upgrades to PE.
My memory is that there were major operations issues on this route, that DL could not seem to get the right equipment there and it was constantly being swapped for domestic F (like, almost every day). It could be that there has very much been a market for D1 on SEA-JFK but that DL needed to do whatever they needed to do to manage the operation successfully.
And even if it were also a profit issue, you have to take into account the vast amount of times that paid J pax showed up to find a domestic F seat, which must have taken a toll of profitability (by damaging customer perception), so perhaps DL knew that they needed to take a step back and allow time for a fresh start with customers.
The other question is: Will we start to see A350's and refurbished 777's on any of these routes? Maybe medallions would get complimentary upgrades to PE.
#40
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Sorry to to throw this WAY off topic, but, the term "Customer Perception" really irks me, because they don't really seem to care much about it with regard to Medallions who end up sitting in Coach, and watching First Class seats either, go out empty, or filled with non-revs.
#41
Join Date: Mar 2010
Programs: DL PM, Bonvoy Gold
Posts: 8,414
Sorry to to throw this WAY off topic, but, the term "Customer Perception" really irks me, because they don't really seem to care much about it with regard to Medallions who end up sitting in Coach, and watching First Class seats either, go out empty, or filled with non-revs.
#42
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True. My point, however, is that they had an issue with customer perception when trying to sell this product because it was just not available. Also, at the time, I think that medallions still got free upgrades on this D1 route. My point was not about DL's concern about customer perception in general, but rather how it relates to specific goals of theirs, in this case, selling D1 seats. DL has clearly determined that it will make more money by not allowing medallion upgrades than it will loose because of irritated customers. On our last two transcon flights we applied RCU's and missed the upgrade both ways, so something is working for them.
#43
Join Date: Feb 2001
Location: SEA once more (previously CDG and NRT)
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If you started seeing intercontinental flights using A350 and refurbished 777s from LAX,SEA, and JFK, then you might see some domestic flights with them. But that's likely a long ways off.
#44
Join Date: Jul 2014
Posts: 339
We can complain about DL all we want but I’m sure this will poke the AA and UA bears too. If these go well I’m sure both will respond with similar service (and lack of upgrades) on similar routes. I had heard AA was definitely considering 321T service to SAN as well.
The reality is those folks who say loyalty is stupid are looking smarter by the day. Just wait till the next economic downturn, I predict a lot of these devaluation attempts to elites will be scaled back somewhat
The reality is those folks who say loyalty is stupid are looking smarter by the day. Just wait till the next economic downturn, I predict a lot of these devaluation attempts to elites will be scaled back somewhat
#45
Join Date: Jan 2010
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We can complain about DL all we want but I’m sure this will poke the AA and UA bears too. If these go well I’m sure both will respond with similar service (and lack of upgrades) on similar routes. I had heard AA was definitely considering 321T service to SAN as well.
The reality is those folks who say loyalty is stupid are looking smarter by the day. Just wait till the next economic downturn, I predict a lot of these devaluation attempts to elites will be scaled back somewhat
The reality is those folks who say loyalty is stupid are looking smarter by the day. Just wait till the next economic downturn, I predict a lot of these devaluation attempts to elites will be scaled back somewhat