AJC: "Delta to launch new credit card targeted at millennials"
 

http://www.myajc.com/business/delta-...2ZbjouA94aaEL/

Market segmentation, in the fine spirit of a Caffeine-Free Cherry Coke Zero.

seems like a good way to get people in the door with the enticement of a no annual fee card and then up-sell to the other cards

The offer includes 10,000 RDMs after $500 spend during the first three months.

Also, those with existing Options cards will be migrated over to this new card.

A question is, IF there is a spending waiver for Delta Diamond Status next year, would this card count?

Chase/United just released a similar card except theirs is 1.5 cents back on everything and 2 cents back on United travel. The money banks up and you can use it as a credit for anything on United

The current Options card works for the waiver.

Not enticing as an everyday spend card. But since there's no annual fee it could be worth picking up for the bonus miles and Delta purchases.

As a person in my twenties I roll my eyes every time I hear about this targeting millennials crap. The new no-annual-fee Delta card and the $450 CSR are both ostensibly targeted at millenials, obviously exactly the same groups :rolleyes:

Anyway, does anybody think we'll better than 10,000 SM for the signup bonus? Maybe when the other cards go on special?

Perhaps they saw a wave of cancellations. The $195 fee is pretty poor value with Skymiles devaluation and economy only restrictive companion.

The $450 card isn't bad, except you get free sky club as diamond and you don't get a sky club membership with it, you get access to Skyclub when you have a Delta flight so significantly less value.

This change works well for me, I am cancelling my DL Card, can change to Delta blue, maintain my unused credit limit and maintain my credit score and have no cost.

Quite possibly. I got rid of my gold DL card long ago because it offered me nothing that was worth the fee. I already get free checked bags from status and I have to use the corporate card for my ticket purchases so it didn't help for either earning miles or for hitting the spend waiver. I wonder if Delta's attempts to push towards 1 mile = 1 cent is starting to hurt the AmEx relationship. Since at that point there would be zero reason at all to use a Delta card when there are no fee 2% cash back options available.

I tried finding the details online but don't see this card on the AMEX website, will this card offer Pay with Miles? That would get me to open it...

Given Options cardholders weren't eligible, I'm guessing Blue cardholders won't be either --

"Pay with Miles is an exclusive benefit for Card Members who have the Gold and Platinum Delta SkyMiles or Delta Reserve Credit Card from American Express."

I thought millennials eschew Amex? ;)