Delta Ad Expertly Trolls Angeleno Pronunciation Of 'Los Feliz' To Sell LAX To Mexico
#1
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Delta Ad Expertly Trolls Angeleno Pronunciation Of 'Los Feliz' To Sell LAX To Mexico
Delta Ad Expertly Trolls Angeleno Pronunciation Of 'Los Feliz' To Sell LAX To Mexico Flights
Everyone else can go home because Delta Airlines has officially won the niche marketing game. There appears to be a wall-sized ad on Hyperion Avenue near Tracy Street* from the airline advertising their LAX to Mexico flights with the ultimate in creative taglines: "Go where everyone agrees how to pronounce 'Los Feliz.'"
The airline is, of course, riffing on the fact that the Angeleno pronunciation of the neighborhood (los FEEL-uz) is, um, wrong. Or at least it differs from the actual Spanish pronunciation of the phrase (los fey-LEASE).
http://laist.com/2017/02/28/delta_los_feliz.php
Everyone else can go home because Delta Airlines has officially won the niche marketing game. There appears to be a wall-sized ad on Hyperion Avenue near Tracy Street* from the airline advertising their LAX to Mexico flights with the ultimate in creative taglines: "Go where everyone agrees how to pronounce 'Los Feliz.'"
The airline is, of course, riffing on the fact that the Angeleno pronunciation of the neighborhood (los FEEL-uz) is, um, wrong. Or at least it differs from the actual Spanish pronunciation of the phrase (los fey-LEASE).
http://laist.com/2017/02/28/delta_los_feliz.php
#2
Join Date: Jun 2004
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Nice Ad
I'm pretty impressed with that bit of micro-market marketing.
I'm not Hispanic, but I stopped pronouncing LA's harbor area as "San PEE-dro" a long time ago. That one is especially embarrassing.
I'm not Hispanic, but I stopped pronouncing LA's harbor area as "San PEE-dro" a long time ago. That one is especially embarrassing.
#4
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Despite all the hispanic names in California, common pronunciations are often funny. How about the biggest city, L.A.? You know, La La Land, as in "Laws Angeles"? Even though it it is really LOS Angeles...
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#7
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#8
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va-yay-ho would be spelled Valleijo.
#11
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And at what point do you look pretentious/ridiculous...like the other day talking to my husband's colleague flying JFK-ATL when she was just back from FCO and looking for future visits to Italy. 'Oh, you didn't get to the Amalfi coast, you must! CAH-pri is not to be missed', said w intentional sarcasm. It's like saying, 'we're just home from Venezia.' Who does that?
Here in ATL I don't know that there's a way to mispronounce Peachtree but it does need a qualifier if you're giving directions (i.e. street, circle, road, battle avenue, etc.). And don't forget, at the airport Delta = Delta Air Lines, military code for concourse and taxi way Delta substitute pronunciation = Dixie.

#12
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Bear in mind that, demographically, California is very, very different from what it was as recently as the '70s. Prior to the '80s the Latino population was pretty tiny. A lot of the pronunciations developed during the time when Latino populations were much smaller.
#13
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And at what point do you look pretentious/ridiculous...like the other day talking to my husband's colleague flying JFK-ATL when she was just back from FCO and looking for future visits to Italy. 'Oh, you didn't get to the Amalfi coast, you must! CAH-pri is not to be missed', said w intentional sarcasm. It's like saying, 'we're just home from Venezia.' Who does that?
http://www.giadadelaurentiis.com/upl...nter_20165.pdf
The food at her restaurant at the Cromwell is amazing, but still

(insert Seinfeld "papier mâché" clip here)
#14
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Well, it depends on the part of the world where you are while pronouncing the word. In Argentina, for example, a double-L is pronounced "zha/zhow". In other words, if you tell someone you flew ATL-EZE-BRC for a fabulous golf, cycling or in my case, a ski vacation, at the Llao Llao hotel you would say...the "Zhow Zhow" hotel (and it's a fabulous one at that: http://llaollao.com/en/). Just ask my fellow travelers "Ah-zha-son" (Allison) and "Bi-bee-ah-na" (Vivian).
And at what point do you look pretentious/ridiculous...like the other day talking to my husband's colleague flying JFK-ATL when she was just back from FCO and looking for future visits to Italy. 'Oh, you didn't get to the Amalfi coast, you must! CAH-pri is not to be missed', said w intentional sarcasm. It's like saying, 'we're just home from Venezia.' Who does that?
#15
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I got free tickets to a Giada cooking demonstration in Las Vegas a few years ago and she consistently pronounced "spaghetti" in an drawn-out exaggerated Italian fashion, "spah-GEH-tee". It's on the menu too (they spell out the pronunciations of all the various dishes).
http://www.giadadelaurentiis.com/upl...nter_20165.pdf
The food at her restaurant at the Cromwell is amazing, but still
(insert Seinfeld "papier mâché" clip here)
http://www.giadadelaurentiis.com/upl...nter_20165.pdf
The food at her restaurant at the Cromwell is amazing, but still

(insert Seinfeld "papier mâché" clip here)
Last edited by PRWeezer; Mar 2, 17 at 5:12 am