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Delta and new DL.com Profiles A Lot About You

Old Jun 12, 2013, 7:24 pm
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.

How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action

What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??

Encoding

Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
Print Wikipost

Delta and new DL.com Profiles A Lot About You

Old Jan 24, 2013, 11:25 pm
  #106  
 
Join Date: Dec 2005
Location: Likely being followed...
Programs: DYKWIA Extraordinaire. TrollSlayer Mega Diamond. [insert esoteric sounding status level(s) here]
Posts: 5,240
At the end of the day DL knows your DOB & Address just from you signing up... it's really easy to correlate a bunch more data from that.
Vuelos is offline  
Old Jan 24, 2013, 11:25 pm
  #107  
 
Join Date: Apr 2006
Posts: 1,572
Originally Posted by mnredfox
Thanks to all you sluethers out there.

"chldAgeRange":"POC10T12,POC13T18" I don't have kids, should I be worried? How do you interpret this?
"isPwmElig": You guys are spot on, I have blue Amex
"skyClubFtrCntrctInd": If this shows, SC status, why have this: "skyClubMbr"
I have phantom kids too!

Originally Posted by MR_MAMA
it seems there are only 4 mindset codes so far DW, FL, SS and GT
I'm "BH"
iTanNicNic is offline  
Old Jan 24, 2013, 11:26 pm
  #108  
 
Join Date: Jul 2010
Location: MKE
Programs: DL-MM-Diamond HH-Diamond
Posts: 3,218
Originally Posted by paulmoscow
Here's another one: IN (international?)
hmm you are in Moscow and you have IN. anyone else International with that code?
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Old Jan 24, 2013, 11:26 pm
  #109  
 
Join Date: Jul 2010
Location: MKE
Programs: DL-MM-Diamond HH-Diamond
Posts: 3,218
well that blows that theory lol
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Old Jan 24, 2013, 11:28 pm
  #110  
 
Join Date: Jan 2011
Location: DFW...at the moment
Programs: AA EXP, SPG Plat, Hyatt Diamond, HH gold
Posts: 609
I sure hope that this thread doesn't go down the memory hole.

If only this was posted on a Friday, we would probably have the whole weekend to search.
Zomba is offline  
Old Jan 24, 2013, 11:28 pm
  #111  
FlyerTalk Evangelist & Ambassador: China
 
Join Date: Aug 2005
Location: DEN
Programs: DL DM/MM, UA 1K, AA Exp, HH Dia, WOH Glob, IHG Plat, Marriott Gold, NA EE, Hertz PC
Posts: 17,412
Ss
fl
dw
in
bh
ib
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Old Jan 24, 2013, 11:29 pm
  #112  
 
Join Date: Jul 2010
Location: MKE
Programs: DL-MM-Diamond HH-Diamond
Posts: 3,218
they only important thing we don't know is mindset. As long as you know that code, even if they pull it we can still speculate. They can't close this thread
MR_MAMA is offline  
Old Jan 24, 2013, 11:31 pm
  #113  
 
Join Date: Nov 2003
Location: ORD / MDW / FLL
Programs: DL DM/1MM, AA EXP, SPG Platinum, Hyatt Platinum, Marriott Platinum
Posts: 2,295
This is freaking amazing and creepy at the same time.

"custValSeg":"19"
"discSpndngAmt":"XXXXX"
"homeValueAmt":"Was right...before the housing bubble burst "
"incomeAmt":"Low by about 50%"
"mosaicCd":"G25" spot on...and apparently I'm hip.
"smTierLvl":"DM"
SOBE ER DOC is offline  
Old Jan 24, 2013, 11:32 pm
  #114  
 
Join Date: Nov 2007
Location: SJC (formerly CHI and STL)
Programs: AS, DL, AA, UA, WN
Posts: 1,012
Just to bring together our few data points on mindsetSeg, so far we've seen the following outputs:

DW from FO, CustValSeg 0
DW from DM, CustValSeg 20
FL from FO, CustValSeg 1
FL from FO, CustValSeg 2
FL from PM, CustValSeg 1
GT from DM, CustValSeg 0
GT from DM, CustValSeg 2
GT from DM, CustValSeg 27
IN from FO, CustValSeg 0
MM from FO, CustValSeg 0
SS from GM, CustValSeg 2
SS from PM, CustValSeg 11
SS from PM, CustValSeg 5
SS from DM, CustValSeg 3
SS from DM, CustValSeg 12
SS from Unknown Level, CustValSeg 5

Last edited by steex; Jan 24, 2013 at 11:38 pm
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Old Jan 24, 2013, 11:32 pm
  #115  
 
Join Date: Jun 2005
Location: SDF
Programs: Delta PM, IC Ambassador, Marriott Gold
Posts: 1,195
Originally Posted by javabytes
No idea what discSpndngAmt is, but I'm sure it's not what I spent on DL. I would venture a guess that it comes from AmEx.
I don't have an AmEx, never had, never applied for one. So, they have a number for me, but not from AmEx, so I would suggest your idea is incorrect.
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Old Jan 24, 2013, 11:33 pm
  #116  
 
Join Date: Sep 2007
Location: SJC/SFO
Programs: DL DM MM (fmr NW Plat), BA GGL/CCR, Aegean Gold, WorldClubs Life, SPG Plat, Hyatt Plat, HHonors Dmnd
Posts: 1,409
All I can say is that if a value of 27 is as good as it appears to be from this thread, I had better get a Porsche for my tight connection in ATL tomorrow
ifette is offline  
Old Jan 24, 2013, 11:33 pm
  #117  
 
Join Date: Feb 2011
Programs: UA 1K, Delta Plat
Posts: 92
My incomeAmt is from my grad school or college days....at least 7 years ago. Since Experian should have newer data, I thought this must be from Amex until I saw Experian's Mosaic code--P56 Rolling the Dice. Way off!

Segmentation models are always entertaining, but usually useless!
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Old Jan 24, 2013, 11:33 pm
  #118  
 
Join Date: May 2006
Location: Moscow
Programs: DL GM and so on
Posts: 1,200
Originally Posted by steex
IN from [unknown]
FO, custValSeg 0
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Old Jan 24, 2013, 11:34 pm
  #119  
 
Join Date: Jul 2010
Location: MKE
Programs: DL-MM-Diamond HH-Diamond
Posts: 3,218
Originally Posted by SomeGuy
I don't have an AmEx, never had, never applied for one. So, they have a number for me, but not from AmEx, so I would suggest your idea is incorrect.
i am sure it is based on info from your credit report (experion) they see your bills and your income
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Old Jan 24, 2013, 11:34 pm
  #120  
FlyerTalk Evangelist & Ambassador: China
 
Join Date: Aug 2005
Location: DEN
Programs: DL DM/MM, UA 1K, AA Exp, HH Dia, WOH Glob, IHG Plat, Marriott Gold, NA EE, Hertz PC
Posts: 17,412
Originally Posted by steex
Just to bring together our few data points on mindsetSeg, so far we've seen the following outputs:

DW from FO, CustValSeg 0
FL from FO, CustValSeg 1
FL from FO, CustValSeg 2
FL from PM, CustValSeg 1
GT from DM, CustValSeg 0
GT from DM, CustValSeg 2
GT from DM, CustValSeg 27
IN from [unknown]
MM from FO, CustValSeg 0
SS from GM, CustValSeg 2
SS from PM, CustValSeg 11
SS from PM, CustValSeg 5
SS from DM, CustValSeg 12
SS from Unknown Level, CustValSeg 5
I'm a DM with SS mindset - my cust val seg is 3

Anyone else staying up late for this thread? IBTL.
mnredfox is offline  

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