Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
Delta and new DL.com Profiles A Lot About You
#483
Join Date: Sep 2001
Location: CLT
Programs: FT Member #8119 F & J Free Agent
Posts: 6,550
#484
Join Date: Sep 2008
Location: SNA
Programs: Delta PM, Marriott Gold, IHG Platinum
Posts: 44
Entertaining
Love this post.
Delta had me at a J35 - Rural Escape (Older Middle Class Couples and Singles) before they pulled the data.
Which perfectly describes a 30 year old single guy who travels 50-75k a year mostly for work.
I think the precept that it was zip code based was true. J35 describes my former addess of 24 years @ 44643 perfectly.
Delta had me at a J35 - Rural Escape (Older Middle Class Couples and Singles) before they pulled the data.
Which perfectly describes a 30 year old single guy who travels 50-75k a year mostly for work.
I think the precept that it was zip code based was true. J35 describes my former addess of 24 years @ 44643 perfectly.
Last edited by cytog64; Jan 27, 2013 at 5:29 am
#485
Join Date: Aug 2004
Location: SAT
Programs: AA EXP BA Gold, TK Gold, Hyatt Globalist, Hilton Diamond, AS 100K, QR PLT, SAS Gold, IHG Spire, AMR
Posts: 5,898
But I guess I could have included the words "promotional partners" rather than listing illustrative categories.
#486
Join Date: Aug 2010
Location: LAS, MPL
Programs: DL Platinum, 1 MM
Posts: 1,318
Looks like a fairly convenient way of legal CYA.
#487
Join Date: Jan 2010
Programs: AA Plat 2MM/UA G MM/DL MM DM 2015/BA Silver/Hyatt Diamond
Posts: 3,103
Considering they get some of it from Experian doesn't change their responsibility to follow privacy laws.
I'm going to send DL a letter to ask to see mine. According to some state laws they have to do it. Will let you know what happens.
Maybe others may want to do this as well. That cat is out of the bag so there's no plausible deniability.
#489
Join Date: Nov 2009
Programs: DL PM 1MM
Posts: 3,437
Like many companies, Delta uses demographic and other data to help provide a personalized experience for our customers, improve how we communicate with them and design offers customized to their interests. While the data displayed was only available to the specific user, we sincerely regret that this code displayed and the confusion it may have caused for our customers. We worked to resolve the issue promptly upon discovering it.
#490
FlyerTalk Evangelist
Join Date: Jun 2008
Programs: Formaldehyde Medallion DL DieMiles
Posts: 12,646
Thanks, I was too lazy to read all 500 posts... while I was trying to catch up on the Sky Miles update thread.
"While the data displayed was only available to the specific user, we sincerely regret that this code displayed ...."
Yeah, I am confident that they sincerely regret this.
They want to amass great amounts of potentially unreliable data about us, but regret our knowing about it.
"While the data displayed was only available to the specific user, we sincerely regret that this code displayed ...."
Yeah, I am confident that they sincerely regret this.
They want to amass great amounts of potentially unreliable data about us, but regret our knowing about it.
#491
Join Date: Jun 2008
Location: BDU
Programs: DL:MM, Marriott:LTT
Posts: 8,779
#492
Join Date: Jan 2010
Programs: AA Plat 2MM/UA G MM/DL MM DM 2015/BA Silver/Hyatt Diamond
Posts: 3,103
The applicable California code section: BUSINESS AND PROFESSIONS CODE
SECTION 22575-22579
The code section speaks to the access by the customer to his information but does not require (but allows) its disclosure. There is also the opt-out clause and the third party clause (list of who and what info they provide to others about you). I think DL is on interesting ground here as to what exactly they need to tell me about me - at least based on California law. In consideration of the recent oops moment, I wonder how they are going to respond to my request.
#493
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,247
In the State of california, anyone who retains financial or other information about you (including credit information) is required by law to provide you with the categories of content of the information they retain plus the privacy policy used to protect it. I think the list of info previously posted is likely one that would need to be disclosed on request and I'm surprised it isn't listed on the privacy disclosure.
The applicable California code section: BUSINESS AND PROFESSIONS CODE
SECTION 22575-22579
The code section speaks to the access by the customer to his information but does not require (but allows) its disclosure. There is also the opt-out clause and the third party clause (list of who and what info they provide to others about you). I think DL is on interesting ground here as to what exactly they need to tell me about me - at least based on California law. In consideration of the recent oops moment, I wonder how they are going to respond to my request.
The applicable California code section: BUSINESS AND PROFESSIONS CODE
SECTION 22575-22579
The code section speaks to the access by the customer to his information but does not require (but allows) its disclosure. There is also the opt-out clause and the third party clause (list of who and what info they provide to others about you). I think DL is on interesting ground here as to what exactly they need to tell me about me - at least based on California law. In consideration of the recent oops moment, I wonder how they are going to respond to my request.
#495
FlyerTalk Evangelist
Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
Thanks, I was too lazy to read all 500 posts... while I was trying to catch up on the Sky Miles update thread.
"While the data displayed was only available to the specific user, we sincerely regret that this code displayed ...."
Yeah, I am confident that they sincerely regret this.
They want to amass great amounts of potentially unreliable data about us, but regret our knowing about it.
"While the data displayed was only available to the specific user, we sincerely regret that this code displayed ...."
Yeah, I am confident that they sincerely regret this.
They want to amass great amounts of potentially unreliable data about us, but regret our knowing about it.