Skymiles Change Rumor?
#931
FlyerTalk Evangelist
Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
#932
Join Date: Nov 2010
Location: BDL/HPN/JFK/FLL
Programs: DL Diamond Ham Sandwich
Posts: 1,051
It's more likely that they will be contacting the DMs that have been getting Porsche rides in ATL than the LUT, MRing or CC earned DM. I can honestly say that I feel that delta does an excellent job reaching out to its highest revenue customers and corporate accounts. I know several colleagues that have been invited to focus groups and have a rep on speed dial. Right now the way the program is set up they (250k miles/yr + $100k+++ spend) are not rewarded anymore than the 125k $5k spend DM. The rumored changes would address this issue. I'm sure the Skymiles program and medallion program will change and reward the highest value customers and from what I've heard I think there will be a new tier added to compete with UA GS but be even better.
People can whine all they want but why wouldn't a business want to reward its most loyal and highest revenue customers? It's no different than a manufacturer giving better pricing to someone who buys 3 million of its product than someone who buys 1,000 of its product. And it's no different than the VIP services given to high spenders at casinos vs the services given to a $5 a hand blackjack players.
People can whine all they want but why wouldn't a business want to reward its most loyal and highest revenue customers? It's no different than a manufacturer giving better pricing to someone who buys 3 million of its product than someone who buys 1,000 of its product. And it's no different than the VIP services given to high spenders at casinos vs the services given to a $5 a hand blackjack players.
It's nothing like any of those things. Nobody says don't reward the real high end! The answer is a special 5th tier, Porsche rides in ATL, that sort of thing. The problem here is that they plan on punishing everyone- HVCs are only better proportional to the rest. Even your $100k/yr DM flying on expensive fares gets no more reward out of this- they simply stay where they are on the one hand (DM) and lose on the other (redemption).
Additionally the RBTA is more like telling everyone you're only shipping them 1/8 as many units as they paid for.
PS So long as they only listen to the few people that account for that top fraction of a percent of their revenue they're missing the entire point. Kettles won't care, but the other 99% of Medallions really will, and they can ill afford to lose large numbers of us.
#933
Join Date: Jan 2010
Location: MSP
Programs: Delta PM, HH Diamond, Marriot Silver, National Exec. Elite
Posts: 32
Personally I wouldnt mind if they went to a rev based system all my tickets are last minute "bend over" fares...but charged to the end client.
Its all speculation at the moment lets see what happens. this thread is entertaining though
Its all speculation at the moment lets see what happens. this thread is entertaining though
#934
FlyerTalk Evangelist
Join Date: Jun 2008
Programs: Formaldehyde Medallion DL DieMiles
Posts: 12,646
Are you equally sanguine about the prospects of having to shell out 2x or 3x what is currently required for award ticket redemptions?
#935
Join Date: Apr 2005
Location: LAX, SFO
Programs: Delta GM, Lifetime Marriott Platinum, Avis Preferred
Posts: 1,634
Delta engages with many FTers and actively looks to get feedback from its top customers. It's more likely that they will be contacting the DMs that have been getting Porsche rides in ATL than the LUT, MRing or CC earned DM. I can honestly say that I feel that delta does an excellent job reaching out to its highest revenue customers and corporate accounts. I know several colleagues that have been invited to focus groups and have a rep on speed dial. Right now the way the program is set up they (250k miles/yr + $100k+++ spend) are not rewarded anymore than the 125k $5k spend DM. The rumored changes would address this issue. I'm sure the Skymiles program and medallion program will change and reward the highest value customers and from what I've heard I think there will be a new tier added to compete with UA GS but be even better.
People can whine all they want but why wouldn't a business want to reward its most loyal and highest revenue customers? It's no different than a manufacturer giving better pricing to someone who buys 3 million of its product than someone who buys 1,000 of its product. And it's no different than the VIP services given to high spenders at casinos vs the services given to a $5 a hand blackjack players.
I think FTers sometimes forget that DL is a business and fail to see the big picture. I can't really complain if I don't get upgraded when I paid $500 for my ticket on a 737-800 but 10 people bought P fares for $1000 and 2 people used miles and 4 DMs paid more than me. Who should I think doesn't belong in F in that scenario? I can be disappointed I didn't get the UG but how can I really complain? I had the opportunity to buy the FC ticket, I didn't...I had the opportunity to buy a mileage ticket, I didn't....I had the opportunity to buy a higher fare class, I didn't....doesn't really seem like I can have much beef with delta unless they upgraded someone they shouldn't have in front of me.
People can whine all they want but why wouldn't a business want to reward its most loyal and highest revenue customers? It's no different than a manufacturer giving better pricing to someone who buys 3 million of its product than someone who buys 1,000 of its product. And it's no different than the VIP services given to high spenders at casinos vs the services given to a $5 a hand blackjack players.
I think FTers sometimes forget that DL is a business and fail to see the big picture. I can't really complain if I don't get upgraded when I paid $500 for my ticket on a 737-800 but 10 people bought P fares for $1000 and 2 people used miles and 4 DMs paid more than me. Who should I think doesn't belong in F in that scenario? I can be disappointed I didn't get the UG but how can I really complain? I had the opportunity to buy the FC ticket, I didn't...I had the opportunity to buy a mileage ticket, I didn't....I had the opportunity to buy a higher fare class, I didn't....doesn't really seem like I can have much beef with delta unless they upgraded someone they shouldn't have in front of me.
#936
FlyerTalk Evangelist & Ambassador: China
Join Date: Aug 2005
Location: DEN
Programs: DL DM/MM, UA 1K, AA Exp, HH Dia, WOH Glob, IHG Plat, Marriott Gold, NA EE, Hertz PC
Posts: 17,419
Silence continues...
#937
Join Date: Apr 2007
Location: SFO
Programs: UA Silver
Posts: 1,155
Yes, my biggest worry is that DL may value SkyMiles at 1cpm and ask for 500k miles for a BE award ticket. And then DL brags like this: "we are the only US major airline that offers complete fairness and transparency to use miles -- the amount of miles is simply proportional to the ticket price!"
#938
Join Date: Aug 2011
Location: ATL
Programs: Delta GM, Marriott Platinum, Hertz 5*
Posts: 2,530
Delta engages with many FTers and actively looks to get feedback from its top customers. It's more likely that they will be contacting the DMs that have been getting Porsche rides in ATL than the LUT, MRing or CC earned DM. I can honestly say that I feel that delta does an excellent job reaching out to its highest revenue customers and corporate accounts. I know several colleagues that have been invited to focus groups and have a rep on speed dial. Right now the way the program is set up they (250k miles/yr + $100k+++ spend) are not rewarded anymore than the 125k $5k spend DM. The rumored changes would address this issue. I'm sure the Skymiles program and medallion program will change and reward the highest value customers and from what I've heard I think there will be a new tier added to compete with UA GS but be even better.
People can whine all they want but why wouldn't a business want to reward its most loyal and highest revenue customers? It's no different than a manufacturer giving better pricing to someone who buys 3 million of its product than someone who buys 1,000 of its product. And it's no different than the VIP services given to high spenders at casinos vs the services given to a $5 a hand blackjack players.
I think FTers sometimes forget that DL is a business and fail to see the big picture. I can't really complain if I don't get upgraded when I paid $500 for my ticket on a 737-800 but 10 people bought P fares for $1000 and 2 people used miles and 4 DMs paid more than me. Who should I think doesn't belong in F in that scenario? I can be disappointed I didn't get the UG but how can I really complain? I had the opportunity to buy the FC ticket, I didn't...I had the opportunity to buy a mileage ticket, I didn't....I had the opportunity to buy a higher fare class, I didn't....doesn't really seem like I can have much beef with delta unless they upgraded someone they shouldn't have in front of me.
People can whine all they want but why wouldn't a business want to reward its most loyal and highest revenue customers? It's no different than a manufacturer giving better pricing to someone who buys 3 million of its product than someone who buys 1,000 of its product. And it's no different than the VIP services given to high spenders at casinos vs the services given to a $5 a hand blackjack players.
I think FTers sometimes forget that DL is a business and fail to see the big picture. I can't really complain if I don't get upgraded when I paid $500 for my ticket on a 737-800 but 10 people bought P fares for $1000 and 2 people used miles and 4 DMs paid more than me. Who should I think doesn't belong in F in that scenario? I can be disappointed I didn't get the UG but how can I really complain? I had the opportunity to buy the FC ticket, I didn't...I had the opportunity to buy a mileage ticket, I didn't....I had the opportunity to buy a higher fare class, I didn't....doesn't really seem like I can have much beef with delta unless they upgraded someone they shouldn't have in front of me.
I am 100% confident I will be no worse off under a revenue-based program. I qualified for GM based on segments and paid over $275 per segment. I am not an HVC, as I do not fly international, multi-stop, or even transcontinental flights.
I don't mind not being solicited for input, and I don't expect special treatment or freebies from Delta. I know enough "true" DMs and HVC customers to understand why it would be completely irrational for Delta to call me up and ask what I think.
I have less than a 5% upgrade rate, have never been picked up in a Porsche, and had to pay for my SC membership. All expected and fair treatment of a lowly GM.
All I would like from Delta is the courtesy of knowing what their new rules are so that I can make informed decisions about future travel. The only reason I can think of that an official announcement about the alleged changes has not been made yet is that the details of the new program WOULD make profitable customers like me go elsewhere.
I was planning to attempt a move to UA before this rumor surfaced, as I feel that Delta is not being honest with their customers. I am intrigued by the rumored changes, as they seem like they could be fair and beneficial to me personally. But the way Delta is NOT handling this situation does not inspire confidence, or promote loyalty.
Just tell us what the changes are... I highly doubt that they are as bad for most people as the secrecy makes them seem. And those who might be hurt the most probably know that they have been lucky to get such great recognition for such little spend, and had to be glad that the party lasted as long as it has for them.
You made the rules Delta. If they don't work for you anymore, please change them... But please tell us what the new rules are so that we can plan accordingly. Otherwise a rational business traveler will begin to research other airlines, and just might find one they prefer, whether the rumors prove to be true or not!
Last edited by dcline414; Mar 23, 2012 at 11:11 pm
#939
Join Date: Mar 2010
Programs: Delta SkyMiles PM, Starwood SPG Platinum, Hilton HH Honors, UA MP Silver, EK Skywards Silver
Posts: 652
Hmmm...I don't know if people are upset because of a lack of upgrades or it being harder to get upgrades. I think it's about the overall program, I know some people that have been a part of the SM program for many many years...and over time it seems as if things are getting harder overall. Maybe that's expected, I honestly do not know...I've been a part of SM since 2006 and over the last two years finally starting doing enough travel to hit FO and then GM within a few months. I do fine on my UG out of MCO, and if I can't get an UG...well i can't get an UG. Obviously there's a reason for it and its safe to assume it's because there are others ahead of me.
I think what people are upset about is the overall direction the program is heading in. UG is really only one part of the equation here. The way I look at it, it's not getting any cheaper to fly. The highest revenue customers ($100k a year and above let's say), how much of the SM customer base is this? 1%? 5%? 10%? A majority of us are not a part of that yet a good number have been loyal members for many years. So if the program is choosing to really reward those 5% or 10% of customers, and the rest are stuck at a level which does not reward their loyalty because hey guess what...you can't afford to spend as much as our top tier customers...what type of a signal does that really send?
Not only that, but it's always been incredibly difficult to book award travel with DL...and if the suggestion/rumor is that it will be even harder to let's say earn miles or the value of miles is going to decrease...is that really adding value to the program?
When you're in that top tier group that can spend a ton, and is not a majority of customers...it's easy to sit back and say oh well that's fine, DL can do whatever. But how about the rest? I think the rest have every right to express their displeasure...we care about the program and are concerned about the direction it is rumored to be heading in.
I think what people are upset about is the overall direction the program is heading in. UG is really only one part of the equation here. The way I look at it, it's not getting any cheaper to fly. The highest revenue customers ($100k a year and above let's say), how much of the SM customer base is this? 1%? 5%? 10%? A majority of us are not a part of that yet a good number have been loyal members for many years. So if the program is choosing to really reward those 5% or 10% of customers, and the rest are stuck at a level which does not reward their loyalty because hey guess what...you can't afford to spend as much as our top tier customers...what type of a signal does that really send?
Not only that, but it's always been incredibly difficult to book award travel with DL...and if the suggestion/rumor is that it will be even harder to let's say earn miles or the value of miles is going to decrease...is that really adding value to the program?
When you're in that top tier group that can spend a ton, and is not a majority of customers...it's easy to sit back and say oh well that's fine, DL can do whatever. But how about the rest? I think the rest have every right to express their displeasure...we care about the program and are concerned about the direction it is rumored to be heading in.
#940
Join Date: Aug 2011
Location: ATL
Programs: Delta GM, Marriott Platinum, Hertz 5*
Posts: 2,530
Are you equally sanguine about the prospects of having to shell out 2x or 3x what is currently required for award ticket redemptions?
I would MUCH rather enjoy better elite perks (that I know cost Delta money to provide) than to collect miles that might be useful on future travel.
It would be nice to at least have the option of sacrificing RDMs in exchange for upgrades or MQMs if a pleasant travel experience while working is worth more than free leisure travel.
#941
A FlyerTalk Posting Legend
Join Date: Jul 2003
Location: Yiron, Israel
Programs: Bates Motel Plat
Posts: 68,920
Yes, my biggest worry is that DL may value SkyMiles at 1cpm and ask for 500k miles for a BE award ticket. And then DL brags like this: "we are the only US major airline that offers complete fairness and transparency to use miles -- the amount of miles is simply proportional to the ticket price!"
1 SkyMile for every $10 spent for general members.
1.1 SkyMiles for every $10 spent for Silver Medallions.
1.25 SkyMiles for every $10 spent for Gold Medallions.
1.5 SkyMiles for every $10 spent for Platinum Medallions.
2 SkyMiles for every $10 spent for Diamond Medallions.
The kicker, however, would have to be that they can be spent on any Delta flight and on any fare which is for sale for that flight. Moreover, a flight for which these SkyMiles are used would earn the same number of MQMs as they would if cash had been spent.
#942
Join Date: Mar 2010
Programs: Delta SkyMiles PM, Starwood SPG Platinum, Hilton HH Honors, UA MP Silver, EK Skywards Silver
Posts: 652
Not sure if I qualify as a whiner, but I don't mind being vocal on the thread.
I am 100% confident I will be no worse off under a revenue-based program. I qualified for GM based on segments and paid over $275 per segment. I am not an HVC, as I do not fly international, multi-stop, or even transcontinental flights.
I don't mind not being solicited for input, and I don't expect special treatment or freebies from Delta. I know enough "true" DMs and HVC customers to understand why it would be completely irrational for Delta to call me up and ask what I think.
I have less than a 5% upgrade rate, have never been picked up in a Porsche, and had to pay for my SC membership. All expected and fair treatment of a lowly GM.
All I would like from Delta is the courtesy of knowing what their new rules are so that I can make informed decisions about future travel. The only reason I can think of that an official announcement about the alleged changes has not been made yet is that the details of the new program WOULD make profitable customers like me go elsewhere.
I was planning to attempt a move to UA before this rumor surfaced, as I feel that Delta is not being honest with their customers. I am intrigued by the rumored changes, as they seem like they could be fair and beneficial to me personally. But the way Delta is NOT handling this situation does not inspire confidence, or promote loyalty.
Just tell us what the changes are... I highly doubt that they are as bad for most people as the secrecy makes them seem. And those who might be hurt the most probably know that they have been lucky to get such great recognition for such little spend, and had to know that the party lasted as long as it has for them.
You made the rules Delta. If they don't work for you anymore, please change them... But please tell us what the new rules are so that we can plan accordingly. Otherwise a rational business traveler will begin to research other airlines, and just might find one they prefer, whether the rumors prove to be true or not!
I am 100% confident I will be no worse off under a revenue-based program. I qualified for GM based on segments and paid over $275 per segment. I am not an HVC, as I do not fly international, multi-stop, or even transcontinental flights.
I don't mind not being solicited for input, and I don't expect special treatment or freebies from Delta. I know enough "true" DMs and HVC customers to understand why it would be completely irrational for Delta to call me up and ask what I think.
I have less than a 5% upgrade rate, have never been picked up in a Porsche, and had to pay for my SC membership. All expected and fair treatment of a lowly GM.
All I would like from Delta is the courtesy of knowing what their new rules are so that I can make informed decisions about future travel. The only reason I can think of that an official announcement about the alleged changes has not been made yet is that the details of the new program WOULD make profitable customers like me go elsewhere.
I was planning to attempt a move to UA before this rumor surfaced, as I feel that Delta is not being honest with their customers. I am intrigued by the rumored changes, as they seem like they could be fair and beneficial to me personally. But the way Delta is NOT handling this situation does not inspire confidence, or promote loyalty.
Just tell us what the changes are... I highly doubt that they are as bad for most people as the secrecy makes them seem. And those who might be hurt the most probably know that they have been lucky to get such great recognition for such little spend, and had to know that the party lasted as long as it has for them.
You made the rules Delta. If they don't work for you anymore, please change them... But please tell us what the new rules are so that we can plan accordingly. Otherwise a rational business traveler will begin to research other airlines, and just might find one they prefer, whether the rumors prove to be true or not!
The way this is being handled does not inspire much confidence. It would be nice to get a clear answer soon, some of us worked hard, traveled a lot, and even spent a good bit of our own money to be a part of the program and achieve Elite status. If the program is heading in a direction which is going to affect many of us...please let us know so we can think about whether we need to look at another direction.
I'd hate to look at another airline at MCO...AA is only great the top level, and I don't like the UA hubs at all. DL is good for me at the mid-level at MCO...ATL is only an hour flight away, and I like the overall product. As much as I'd like to remain a life-time member, if things go in a direction which affects me and I know I can get more out of another program and be happy...well, I won't hesitate to make that jump.
#943
Join Date: Oct 2008
Programs: HH Diamond
Posts: 612
New Tier
Don't forget the 5th tier, Diamond Chairman.
#944
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,369
I would not mind at all if DL awarded SkyMiles as follows:
1 SkyMile for every $10 spent for general members.
1.1 SkyMiles for every $10 spent for Silver Medallions.
1.25 SkyMiles for every $10 spent for Gold Medallions.
1.5 SkyMiles for every $10 spent for Platinum Medallions.
2 SkyMiles for every $10 spent for Diamond Medallions.
The kicker, however, would have to be that they can be spent on any Delta flight and on any fare which is for sale for that flight. Moreover, a flight for which these SkyMiles are used would earn the same number of MQMs as they would if cash had been spent.
1 SkyMile for every $10 spent for general members.
1.1 SkyMiles for every $10 spent for Silver Medallions.
1.25 SkyMiles for every $10 spent for Gold Medallions.
1.5 SkyMiles for every $10 spent for Platinum Medallions.
2 SkyMiles for every $10 spent for Diamond Medallions.
The kicker, however, would have to be that they can be spent on any Delta flight and on any fare which is for sale for that flight. Moreover, a flight for which these SkyMiles are used would earn the same number of MQMs as they would if cash had been spent.
#945
Join Date: Sep 2006
Location: LAX
Programs: Fallen DL DM (PM) 2MM
Posts: 4,783
I won't be happy if the program changes along the lines of the "rumor" but if they announce sometime this year what the earning and redemption rules will be next year, then I can make a rational decision.
Because they seem unwilling to say even thet -- and given their past track record -- I fear they are going to make drastic changes mid-year.