Skymiles Change Rumor?
Mar 19, 2012, 12:01 pm
#16
Join Date: Jul 2010
Location: MKE
Programs: DL-MM-Diamond HH-Diamond
Posts: 3,218
The Loyalty Program is comprised of two projects that seek to increase revenue and customer loyalty along with
decreasing liability related to unused award miles. Coordinated communication to the general public regarding the
intentions of these changes is paramount to acceptance.
Revenue Based Mileage Accrual (RBMA) project shifts the basis for awarding miles to a revenue based accrual approach
Release 0: Support the communication/announcement of upcoming SkyMiles program changes (targeted 1Q12).
Will no longer display distance flown miles for departures after new miles accrual effective date (targeted for 3Q12)
Release 0.5: Provide Mileage Calculator to calculate approximate revenue based mileage accrual based on travel
after launch ((targeted 2Q12)
Release 1: Convert SkyMiles System from flown miles to revenue based mileage accrual (3Q12)
Release 2: Reward SkyMiles members with miles for all non-air purchases (i.e. SkyClub, Seats) (currently On Hold)
Fare Based Award Ticket Redemption (FBATR) project
Fast Track Release – Provides limited base functionality to align with the Polaris Chicago release timing
Phase I at Launch introduces Fare Based Award Redemption Model, Single Shopping Experience for Customer, New Award Inventory Controls, Cash + Miles Award Redemption Product, Award Redemption for OA, Modifications to the automated Award Refund, Redeposit, and Reissue and Exchange Process
Phase II – After Launch includes Bid for Price Award Redemption Product, Buy It Now Award Redemption Product, Volume Discount Award Redemption Product, Modifications to SkyMiles Branded Mileage Upgrade Products, and Modifications to SkyMiles System-Wide Upgrade Certificates
decreasing liability related to unused award miles. Coordinated communication to the general public regarding the
intentions of these changes is paramount to acceptance.
Revenue Based Mileage Accrual (RBMA) project shifts the basis for awarding miles to a revenue based accrual approach
Release 0: Support the communication/announcement of upcoming SkyMiles program changes (targeted 1Q12).
Will no longer display distance flown miles for departures after new miles accrual effective date (targeted for 3Q12)
Release 0.5: Provide Mileage Calculator to calculate approximate revenue based mileage accrual based on travel
after launch ((targeted 2Q12)
Release 1: Convert SkyMiles System from flown miles to revenue based mileage accrual (3Q12)
Release 2: Reward SkyMiles members with miles for all non-air purchases (i.e. SkyClub, Seats) (currently On Hold)
Fare Based Award Ticket Redemption (FBATR) project
Fast Track Release – Provides limited base functionality to align with the Polaris Chicago release timing
Phase I at Launch introduces Fare Based Award Redemption Model, Single Shopping Experience for Customer, New Award Inventory Controls, Cash + Miles Award Redemption Product, Award Redemption for OA, Modifications to the automated Award Refund, Redeposit, and Reissue and Exchange Process
Phase II – After Launch includes Bid for Price Award Redemption Product, Buy It Now Award Redemption Product, Volume Discount Award Redemption Product, Modifications to SkyMiles Branded Mileage Upgrade Products, and Modifications to SkyMiles System-Wide Upgrade Certificates
Mar 19, 2012, 12:02 pm
#17
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,264
The Loyalty Program is comprised of two projects that seek to increase revenue and customer loyalty along with
decreasing liability related to unused award miles. Coordinated communication to the general public regarding the
intentions of these changes is paramount to acceptance.
Revenue Based Mileage Accrual (RBMA) project shifts the basis for awarding miles to a revenue based accrual approach
Release 0: Support the communication/announcement of upcoming SkyMiles program changes (targeted 1Q12).
Will no longer display distance flown miles for departures after new miles accrual effective date (targeted for 3Q12)
Release 0.5: Provide Mileage Calculator to calculate approximate revenue based mileage accrual based on travel
after launch ((targeted 2Q12)
Release 1: Convert SkyMiles System from flown miles to revenue based mileage accrual (3Q12)
Release 2: Reward SkyMiles members with miles for all non-air purchases (i.e. SkyClub, Seats) (currently On Hold)
Fare Based Award Ticket Redemption (FBATR) project
Fast Track Release – Provides limited base functionality to align with the Polaris Chicago release timing
Phase I at Launch introduces Fare Based Award Redemption Model, Single Shopping Experience for Customer, New Award Inventory Controls, Cash + Miles Award Redemption Product, Award Redemption for OA, Modifications to the automated Award Refund, Redeposit, and Reissue and Exchange Process
Phase II – After Launch includes Bid for Price Award Redemption Product, Buy It Now Award Redemption Product, Volume Discount Award Redemption Product, Modifications to SkyMiles Branded Mileage Upgrade Products, and Modifications to SkyMiles System-Wide Upgrade Certificates
decreasing liability related to unused award miles. Coordinated communication to the general public regarding the
intentions of these changes is paramount to acceptance.
Revenue Based Mileage Accrual (RBMA) project shifts the basis for awarding miles to a revenue based accrual approach
Release 0: Support the communication/announcement of upcoming SkyMiles program changes (targeted 1Q12).
Will no longer display distance flown miles for departures after new miles accrual effective date (targeted for 3Q12)
Release 0.5: Provide Mileage Calculator to calculate approximate revenue based mileage accrual based on travel
after launch ((targeted 2Q12)
Release 1: Convert SkyMiles System from flown miles to revenue based mileage accrual (3Q12)
Release 2: Reward SkyMiles members with miles for all non-air purchases (i.e. SkyClub, Seats) (currently On Hold)
Fare Based Award Ticket Redemption (FBATR) project
Fast Track Release – Provides limited base functionality to align with the Polaris Chicago release timing
Phase I at Launch introduces Fare Based Award Redemption Model, Single Shopping Experience for Customer, New Award Inventory Controls, Cash + Miles Award Redemption Product, Award Redemption for OA, Modifications to the automated Award Refund, Redeposit, and Reissue and Exchange Process
Phase II – After Launch includes Bid for Price Award Redemption Product, Buy It Now Award Redemption Product, Volume Discount Award Redemption Product, Modifications to SkyMiles Branded Mileage Upgrade Products, and Modifications to SkyMiles System-Wide Upgrade Certificates
Mar 19, 2012, 12:08 pm
#18
Join Date: Oct 2007
Programs: Now just a lowly DL PM/1MM. This industry needs some competition. It's just not enjoyable anymore.
Posts: 3,543
Mar 19, 2012, 12:10 pm
#19
Join Date: Jul 2011
Location: ATL
Programs: Delta DM, 4MM, SC, AmEx Reserve, UA Plat, SPG/Marriott Platinum, Hertz Gold
Posts: 2,383
I can confirm from a friend at DL at the management level that DL is evaluating ways to incorporate monetization into the SM program. I have posted about this elsewhere over the past few months and my friend has been very clear that DL was looking at a way to recognize and reward HVCs. As of the last time he and I spoke about this, his belief was that it would involve incorporation of spending into the current medallion structure rather than an altogether separate system. Though, my sense from what he has shared (my speculation, not anything I have been directly told) is that yes, major changes are coming in the not-too-distant future for the SM program to go hand-in-hand with major changes to the SC that he says are being discussed internally at DL to relieve some of the issues that we complain about endlessly here and that DL is very much aware are occurring.
Get the liquor ready, should be an interesting next few weeks/months!
Get the liquor ready, should be an interesting next few weeks/months!
Mar 19, 2012, 12:10 pm
#20
Join Date: May 2008
Programs: Hyatt Globalist, HH Diamond, MR Titanium, MR LTP, AA PlatPro, DL PM, UA Silver
Posts: 742
Mar 19, 2012, 12:10 pm
#21
Join Date: Mar 2005
Location: West of CLE
Programs: Delta DM/3 MM; Hertz PC; National EE; Amtrak GR; Bonvoy Silver; Via Rail Préférence
Posts: 5,379
Fare Based FF Programs . . .
don't seem to have worked all that well. I can think of two . . . America West's of about 20 years ago; and TWA's Aviators.
Mar 19, 2012, 12:10 pm
#22
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,264
Mar 19, 2012, 12:11 pm
#23
Join Date: May 2008
Programs: Hyatt Globalist, HH Diamond, MR Titanium, MR LTP, AA PlatPro, DL PM, UA Silver
Posts: 742
Mar 19, 2012, 12:11 pm
#24
FlyerTalk Evangelist
Join Date: Nov 2007
Location: Denver • DEN-APA
Programs: AF Platinum, EK Gold, AA EXP, UA 1K, Hyatt Globalist
Posts: 21,593
Mar 19, 2012, 12:11 pm
#25
Join Date: May 2008
Programs: Hyatt Globalist, HH Diamond, MR Titanium, MR LTP, AA PlatPro, DL PM, UA Silver
Posts: 742
I can confirm from a friend at DL at the management level that DL is evaluating ways to incorporate monetization into the SM program. I have posted about this elsewhere over the past few months and my friend has been very clear that DL was looking at a way to recognize and reward HVCs. As of the last time he and I spoke about this, his belief was that it would involve incorporation of spending into the current medallion structure rather than an altogether separate system. Though, my sense from what he has shared (my speculation, not anything I have been directly told) is that yes, major changes are coming in the not-too-distant future for the SM program to go hand-in-hand with major changes to the SC that he says are being discussed internally at DL to relieve some of the issues that we complain about endlessly here and that DL is very much aware are occurring.
Get the liquor ready, should be an interesting next few weeks/months!
Get the liquor ready, should be an interesting next few weeks/months!
Mar 19, 2012, 12:11 pm
#26
Join Date: Nov 2010
Location: BDL/HPN/JFK/FLL
Programs: DL Diamond Ham Sandwich
Posts: 1,051
Mar 19, 2012, 12:17 pm
#27
Join Date: Jan 2011
Location: YQR
Programs: Aeroplan - E75, Delta Sky Miles - Silver, HHonors - Gold, Club Carlson Silver
Posts: 561
Wow - well, I guess I will kill the miles I have accumulated by the fall, and be Super Elite on Aeroplan by next year! Actually, I will hold my opinion, as most of my DL fares are paid Business on TATL, so maybe I would win on this format...
Mar 19, 2012, 12:22 pm
#28
Join Date: Jun 2005
Location: Huntsville, AL
Programs: DL DM 1.929MM, Hilton Lifetime Diamond, IHG Platinum, Avis CHM, Marriott Titanium (lifetime gold)
Posts: 7,857
I had always heard that corporations were adamantly opposed to revenue-based mileage accrual. But the changes at WN seem to have gone down without too much corporate resistance (if any), so perhaps that is no longer the case.
David
David
Mar 19, 2012, 12:25 pm
#29
Join Date: Jun 2005
Location: Huntsville, AL
Programs: DL DM 1.929MM, Hilton Lifetime Diamond, IHG Platinum, Avis CHM, Marriott Titanium (lifetime gold)
Posts: 7,857
