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Lowest CPM(eqm) - 2012 ?

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Old Feb 7, 2012, 1:38 pm
  #1  
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Lowest CPM(eqm) - 2012 ?

How many CPM (eqm) would one consider the "upper" limit when considering MR ?

Megers-megamergers of airlines, 4-level loyalty programs, diluation of mile-values......have these affected the MR value ?
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Old Feb 7, 2012, 1:46 pm
  #2  
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Below 4 and I'm listening. Around 3, things get seriously interesting.
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Old Feb 7, 2012, 2:24 pm
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These days I'm happy if I see anything under 5 -- but I don't do "pure" MR -- I always stay a day or two to see the sights.
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Old Feb 7, 2012, 8:28 pm
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Rule of thumb has been 5. But I'd say even 5.5 or so is MR worthy..... Depends on where you are in the status race, how many miles you have/need and I don't think mergers have affected the validity of Mile Running. I'm not sure how to answer on dilution--I guess it depends on how/where you are going to burn your miles...
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Old Feb 7, 2012, 8:49 pm
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Originally Posted by javabytes
Below 4 and I'm listening. Around 3, things get seriously interesting.
Ditto.
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Old Feb 8, 2012, 7:06 am
  #6  
 
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For a pure MR, never leave the airport, I look for < 4 CPM fares, and for this year I was able to book 2 trips at 3.7 and 3.8

For a combination trip to get miles and maybe stay somewhere overnight or for a few days and see a new place, or for a regular vacation, I'll spend up to 6 CPM. Most of the time I can find something < 5 CPM, and I've got two of these already booked for this year at 4.6 and 4.7
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