Webcast: Delta Air Lines Shares Best Practices for Becoming a Top Performing Website
Jul 12, 2011, 10:11 am
#1
Original Poster
Join Date: Nov 2004
Location: TPA or In Flight
Programs: DL PM, 1MM
Posts: 671
Webcast: Delta Air Lines Shares Best Practices for Becoming a Top Performing Website
You have just got to love this:
Thursday | July 21, 2011 | 1PM EST
Delivering a fast and reliable website is critical to achieving business results. Research shows that a one second delay in website load time decreases conversions by 7%. That is quite significant when you are Delta Air Lines.
What You Will Learn:
Our featured speaker, Faiz Ahmad, Director of eCommerce Channels at Delta Air Lines, will share Delta's best practices for maintaining a top performing website that achieves their business goals.
Join Delta's Ahmad and Compuware's performance expert, Matt Poepsel, to learn:
REGISTER NOW
Faiz Ahmad, Director of eCommerce Channels, Delta Air Lines
Faiz Ahmad manages the eCommerce channels across delta.com, mobile, kiosk, social commerce and the associated digital customer experiences at Delta. In this role, he's responsible for driving increased transactions, delivering an exceptional digital travel experience and achievement of corporate objectives. Faiz manages the eCommerce business initiatives from conception to implementation to delivery with quantifiable results. He oversees a team of marketing professionals responsible for the development and implementation of the product roadmap, product strategy, day to day management and oversight of the eCommerce channels working closely with Delta's leadership team, other areas of the marketing organization and the technology team to deliver and produce results that improve Delta's customer experience.
Matt Poepsel, VP Performance Strategies, Compuware
Matthew Poepsel leads the APM Strategic Services team for Compuware Corporation and has worked in the Web performance management field since 1999. In his time at Gomez and later Compuware, Matt has worked with Internet teams from leading brands including Amazon, Best Buy, Expedia, and USA Today. Matt is a recognized expert on Web performance management including web optimization, SLA management, and what's required to build a performance culture. Today, Matt is responsible for the Gomez benchmarking service as well as thought leadership and educational offerings.
Delivering a fast and reliable website is critical to achieving business results. Research shows that a one second delay in website load time decreases conversions by 7%. That is quite significant when you are Delta Air Lines.
What You Will Learn:
Our featured speaker, Faiz Ahmad, Director of eCommerce Channels at Delta Air Lines, will share Delta's best practices for maintaining a top performing website that achieves their business goals.
Join Delta's Ahmad and Compuware's performance expert, Matt Poepsel, to learn:
- About the impact of web performance on customer experience and business goals
- How Delta Air Lines integrates performance metrics to overall website success metrics
- How marketing and IT at Delta work together to optimize customer experience
- Best practices for improving your own customer experience without slowing down your site
REGISTER NOW
Faiz Ahmad, Director of eCommerce Channels, Delta Air Lines
Faiz Ahmad manages the eCommerce channels across delta.com, mobile, kiosk, social commerce and the associated digital customer experiences at Delta. In this role, he's responsible for driving increased transactions, delivering an exceptional digital travel experience and achievement of corporate objectives. Faiz manages the eCommerce business initiatives from conception to implementation to delivery with quantifiable results. He oversees a team of marketing professionals responsible for the development and implementation of the product roadmap, product strategy, day to day management and oversight of the eCommerce channels working closely with Delta's leadership team, other areas of the marketing organization and the technology team to deliver and produce results that improve Delta's customer experience.
Matt Poepsel, VP Performance Strategies, Compuware
Matthew Poepsel leads the APM Strategic Services team for Compuware Corporation and has worked in the Web performance management field since 1999. In his time at Gomez and later Compuware, Matt has worked with Internet teams from leading brands including Amazon, Best Buy, Expedia, and USA Today. Matt is a recognized expert on Web performance management including web optimization, SLA management, and what's required to build a performance culture. Today, Matt is responsible for the Gomez benchmarking service as well as thought leadership and educational offerings.
Jul 12, 2011, 10:15 am
#2
Join Date: Jun 2005
Location: DTW/FNT
Programs: Delta (nee NW), Hilton Diamond. IHG (PT)
Posts: 4,823
Jul 12, 2011, 10:19 am
#3
FlyerTalk Evangelist
Join Date: Jun 2006
Location: LAX/BOS/HKG/AMS/SFO...hmm, I need a life.
Programs: United1K, AA ExPlAAt, DL MM/Gold, Hilton Diamond, Avis First
Posts: 13,316
This is kind of like hiring Casey Anthony to be the keynote at a conference on Child Care...
Jul 12, 2011, 10:28 am
#5
Join Date: Oct 2007
Programs: Now just a lowly DL PM/1MM. This industry needs some competition. It's just not enjoyable anymore.
Posts: 3,543
Actually, I think DL does reasonably well in social commerce. Agree, however, that the rest of the digital experience at DL is disappointing, and that is being kind.
Jul 12, 2011, 2:17 pm
#12
Join Date: Oct 2009
Location: ATL
Programs: Marriott Platinum, Delta Kryptonium Medallion, National Executive
Posts: 1,889
Someone needs to register for this and see if we can get Mr. Ahmad's corporate email address. Then we can start bombarding him with emails every time delta.com has a massive FAIL.
Jul 12, 2011, 2:26 pm
#13
Original Poster
Join Date: Nov 2004
Location: TPA or In Flight
Programs: DL PM, 1MM
Posts: 671
"...will share Delta's best practices for maintaining a top performing website that achieves their business goals. "
Apparently, delta.bomb works just the way they want it...seems their goals are simply not aligned with their customers'.
-=tg=-
Apparently, delta.bomb works just the way they want it...seems their goals are simply not aligned with their customers'.
-=tg=-
Jul 12, 2011, 2:26 pm
#14
FlyerTalk Evangelist
Join Date: Jun 2006
Location: LAX/BOS/HKG/AMS/SFO...hmm, I need a life.
Programs: United1K, AA ExPlAAt, DL MM/Gold, Hilton Diamond, Avis First
Posts: 13,316
Jul 12, 2011, 2:32 pm
#15
Join Date: Feb 2008
Location: JFK,ATL,LGA (the rest of the world follows)
Programs: DL KM/DM/2MM (NH Plat emeritus, CO Plat emeritus, and no place like home)
Posts: 3,190
I added it to my schedule and I am planning to join live
I would have a lot of input to add,
About the disappearing fares and error fares,
About the seat assignments that are not stick,
About the revert to beginning when one modifies one flight,
About the award calendar,
I even have several screenshot saved... my favorite is "How many ways do you have to get error #999"??!??!
I call every FT to attend as well and ask the serious questions
About the disappearing fares and error fares,
About the seat assignments that are not stick,
About the revert to beginning when one modifies one flight,
About the award calendar,
I even have several screenshot saved... my favorite is "How many ways do you have to get error #999"??!??!
I call every FT to attend as well and ask the serious questions