Please Sign: Petition to Delta for Lower Tier Skymiles First/Biz Seats
Mar 9, 2010, 9:59 pm
#95
Join Date: Apr 2005
Location: LAX
Programs: UA Silver, AA, WN, DL
Posts: 4,091
Not that I expect anything to change... but might as well throw in my 2 Zimbabwe cents.
Delta, in particular management, and specifically revenue management, please get it through that despite what the theoritical numbers say, it will not increase your profits in the long run by running your award program this way.
Penny pinching may work on certain expenses, but penny pinching your frequent flyer program where you are supposedly rewarding your customers loyalty is counter-productive. This only leads to frustration and questioning of the value of flying Delta. At some point, people will just look for a more rewarding FFP.
Honestly, I understand why Delta would tighten the inventory awards, but if there's seats left over close to the departure date, just drop it to the low level and let people actually use their miles.
Delta, in particular management, and specifically revenue management, please get it through that despite what the theoritical numbers say, it will not increase your profits in the long run by running your award program this way.
Penny pinching may work on certain expenses, but penny pinching your frequent flyer program where you are supposedly rewarding your customers loyalty is counter-productive. This only leads to frustration and questioning of the value of flying Delta. At some point, people will just look for a more rewarding FFP.
Honestly, I understand why Delta would tighten the inventory awards, but if there's seats left over close to the departure date, just drop it to the low level and let people actually use their miles.
Mar 10, 2010, 6:33 am
#102
FlyerTalk Evangelist
Join Date: Jul 2003
Location: BOS, PVG
Programs: United 1K and 1MM, Marriott Ambassador
Posts: 10,000
+1
Before DL allows me to use 300K SM miles for low J awards, I won't fly with DL, period.
In addition, I am canceling my Amex card. I earn miles much more valuable on another airline's card.
Before DL allows me to use 300K SM miles for low J awards, I won't fly with DL, period.
In addition, I am canceling my Amex card. I earn miles much more valuable on another airline's card.
