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Originally Posted by phltraveler
(Post 36113846)
This all ignores that Visa/MC rules prohibit surcharging debit products even when they run as "credit" without PIN at higher swipe fees, so unless your point of sale is somehow smarter than anything I've ever seen in practice to discriminate on the BIN and automatically spare Visa/MC debit the surcharge, then your employees have to be absolutely eagle eyed to be compliant and not surcharge debit cad holders.
BTW Clover in my experience does in fact detect the use of a debit card and not apply any surcharges. Not sure about others as I don't use debit that often. |
Originally Posted by tmiw
(Post 36114543)
BTW Clover in my experience does in fact detect the use of a debit card and not apply any surcharges. Not sure about others as I don't use debit that often.
Toast seems to have a beta as of early 2024 to detect non-compliant non-credit surcharges. BINs tend to be much more reliable as a way between debit and credit than they are for credit card tiers. Toast's change in posture to offer a beta product after Visa started knocking on doors of acquirers in 2023 surely can't be a coincidence. (Other than local restaurants, merchants surcharging in my area is rare.) |
Thank you for the informative analysis, phltraveler. I don't think that places would shut off smaller debit cards since it would frustrate too many customers. Also, like you indicated, the BIN isn't indicative of the card type necessarily. I have done product changes too where I've kept the same card number.
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Originally Posted by phltraveler
(Post 36113846)
Visa was totally impotent on this during 2021 and just basically said that they reminded the merchant acquirer to tell the merchant to be compliant, but 2023 drastically changed the picture - Visa lowered their maximum permitted surcharge to 3%, started warning merchant acquirers to tell merchants that if they're not compliant there's going to be huge fines, and updated their merchant surcharge FAQ to say that they're sending secret shoppers around to check for non-compliant surcharging and merchant acquirers could be fined $1000+ for non-compliant surcharging (which the merchant acquirer is going to pass to the merchant with fees).
If not, I think it's just talk. Visa can yell louder and louder and make threats, but I don't think they are actually going to do anything tangible about it. It's not in their interest to damage their relationship with either merchants or acquirers. |
Originally Posted by rajuabju
(Post 36111495)
2) Its going to have negative impacts on rewards programs. Probably not as bad as some, including myself, had feared... but with these caps now, various programs that are deemed "too generous" will need to be adjusted to remain profitable with the banks and CC companies involved.
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Originally Posted by Sandeep1
(Post 36115379)
Possibly but let's assume Visa Infinite cards pay some high 3%+ surcharge. If rewards aren't attractive enough to AT LEAST offset that surcharge, why would anyone ever get a Visa Infinite card again?
In any case, we'll see what happens over the long run. |
Originally Posted by cbn42
(Post 36115337)
Is there any documented case of a merchant getting fined for this?
If not, I think it's just talk. Visa can yell louder and louder and make threats, but I don't think they are actually going to do anything tangible about it. It's not in their interest to damage their relationship with either merchants or acquirers.
Now is that proof that Visa fined anybody? No, it isn't. I can tell you I complained about merchants with substandard/absent pre-check disclosures on surcharging in 2021 and 2022 and Visa complaints did absolutely nothing. It could be anecdotal, but I take Visa's extremely strong posturing on the steps they will take as a sign that they're fed up. It may be compounded by New York law making effective surcharging as a dollar amount or percent illegal versus the network in my anecdotes. I will say that I think the networks, per this settlement, are trying to be passive aggressive. Visa goes on active audit of merchants? Class action that you're setting policies to fine merchants. Set policies and wait for cardholder complaints as settling a dispute? Well hey we're an intermediary between cardholders and merchants... just trying to make sure everyone follows the rules... |
Originally Posted by phltraveler
(Post 36115781)
Visa was completely passive in 2021, but in 2023, took action... It could be anecdotal, but I take Visa's extremely strong posturing on the steps they will take as a sign that they're fed up.
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Originally Posted by phltraveler
(Post 36115781)
Now is that proof that Visa fined anybody? No, it isn't. I can tell you I complained about merchants with substandard/absent pre-check disclosures on surcharging in 2021 and 2022 and Visa complaints did absolutely nothing. It could be anecdotal, but I take Visa's extremely strong posturing on the steps they will take as a sign that they're fed up. It may be compounded by New York law making effective surcharging as a dollar amount or percent illegal versus the network in my anecdotes.
As for the timing, I think Visa is noticing that surcharges are becoming more common. A few years ago, surcharging was rare enough that they didn't really care. But now, in some parts of the country, surcharges at independent restaurants are the rule rather than the exception. So obviously, Visa is concerned that if this trend continues, it will reduce transaction volume, and wants to get ahead of it. Intimidating merchants costs less than lowering interchange fees. |
Originally Posted by cbn42
(Post 36115995)
As for the timing, I think Visa is noticing that surcharges are becoming more common. A few years ago, surcharging was rare enough that they didn't really care. But now, in some parts of the country, surcharges at independent restaurants are the rule rather than the exception. So obviously, Visa is concerned that if this trend continues, it will reduce transaction volume, and wants to get ahead of it. Intimidating merchants costs less than lowering interchange fees.
Of course this could be more barking than bite, with the merchant getting a nastygram and warned of the potential for jaw dropping fines being a massive incentive to either make surcharging compliant or drop it entirely. In my area of New York (state, not five boroughs), surcharging seems most popular at independent restaurants or other eateries (example of the bakery in my earlier post). In New York, it's easier to point out that explicit surcharging is actually illegal beyond just violating network rules to merchants... In terms of why large brands aren't surcharging, I think it creates a logistical nightmare for customer experience. Beyond the optics which would probably go viral of Walmart/Safeway/Home Depot/etc. passing on their cost of doing business to the consumer, you have states where surcharges are capped at different levels (2% in Colorado for example), you have multiple states where explicit surcharging is illegal (Expressions Hair Design v. Schneidermann remand had surcharges illegal in NY for years, but codifying the remand in written law to be even more black and white wasn't effective until Feb 2024) or where it's limited (Colorado, NJ, others), etc. and you're setting up for a recipe of inconsistent experience if you're a retailer that operates in multiple states or nationwide. |
This settlement (if implemented) heavily favors the banks and shifts the burden to retailers to implement system upgrades to accurately calculate the surcharge for premium cards. I doubt merchants will want to have negotiation prompts at in-person point of sale since it's a huge waste of time for the merchant, and rude to the next customer waiting in line.
Do you want to be THAT GUY/GAL making the waiter run back and forth to try different cards and slowing down service for everyone else??!?!? Online merchants could implement this easier since they could display the different surcharges for your cards on file (or any newly added cards) and you could decide how to proceed -- and nobody else's time is wasted. But for most merchants nothing will change, they'll continue to mark up the prices for everyone to subsidize the rewards for the more fortunate customers. (The poor pay more). |
Originally Posted by greg_atlanta
(Post 36117091)
This settlement (if implemented) heavily favors the banks and shifts the burden to retailers to implement system upgrades to accurately calculate the surcharge for premium cards. I doubt merchants will want to have negotiation prompts at in-person point of sale since it's a huge waste of time for the merchant, and rude to the next customer waiting in line.
Originally Posted by greg_atlanta
(Post 36117091)
Do you want to be THAT GUY/GAL making the waiter run back and forth to try different cards and slowing down service for everyone else??!?!?
All of this is .... whatever .. break it out as a fee, bundle it in with the base product cost, in the end the price is the price. On an individual transaction basis I strongly believe it wouldn't be enough money for the average consumer to worry about. If in aggregate it starts to amount to meaningful dollars then maybe investigate more efficient payment methods. I imagine most of the people reading this collection of sub-forums already do that today when they look to maximize their cash back / point earnings in various categories, so now potentially optimizing for reduced costs might be a thing. Some people will adapt and feel better about savings if that materializes, but the vast majority will let inertia take the wheel and swipe away using whatever card they fancy most. |
Originally Posted by SpaethCo
(Post 36117227)
They can just make the "accept the fee" a green box and "use an alternate payment method" a red box and 95% of people will just click through. Sure it's a dark pattern, but it keeps the line moving so it keeps the torch and pitchfork folks at bay.
Originally Posted by SpaethCo
(Post 36117227)
Based on the number of people I've seen filling in a tip line at places with gratuities already included, I highly doubt this attention to detail will be a thing at scale. I have complete confidence in the laziness of the average human.
Originally Posted by SpaethCo
(Post 36117227)
All of this is .... whatever .. break it out as a fee, bundle it in with the base product cost, in the end the price is the price. On an individual transaction basis I strongly believe it wouldn't be enough money for the average consumer to worry about. If in aggregate it starts to amount to meaningful dollars then maybe investigate more efficient payment methods. I imagine most of the people reading this collection of sub-forums already do that today when they look to maximize their cash back / point earnings in various categories, so now potentially optimizing for reduced costs might be a thing. Some people will adapt and feel better about savings if that materializes, but the vast majority will let inertia take the wheel and swipe away using whatever card they fancy most.
You get a prompt at the point of sale or on your sit down restaurant receipt saying 3% for card payment surcharge. Changing to your mastercard or amex in the same wallet isn't going to change anything. You can pay cash if you have it, you can charge if you want, you can decide whether or not that's going to be a breaking point to return to that merchant. Different surcharges by brand? Discover and Amex have most favored nation clauses where they have to be surcharged equally or less to other products. Now you get into the nitty gritty. Let's say that you want to charge those people using more expensive Visa Signature and Infinite cards more, because they cost more to process. Amex is going to say that you're charging less for all other card products including debit and prepaid. So if you're charging, say, 3% for Visa Signature and Infinite, 2.5% for Visa Rewards, and 2% for all other Visa products - then Amex is going to argue that hey, you should be charging 2% surcharge max on Amex. Except if "all others" is charging a 2% surcharge on debit, then you broke Visa/MC merchant rules. If you exclude Visa debit and surcharge Amex, Amex considers you to have broken their rules because you're not surcharging all other products (including debit) therefore Amex shouldn't be surcharged at all regardless of product. Alright, let's assume that a merchant decides it's worth dropping Amex over not being able to surcharge in accordance with network rules. A grand assumption but sure. Now you have to make signage disclosing the various Mastercard and Visa tiers that complies with network rules and start making a 16 point font ugly sign about how you're presenting the surcharge at the point of sale. Then your customers start asking idk what kind of mastercard I have, what's an Apple Card on the percentage? (Apple card is a world elite mastercard with higher interchange, but Apple/GS have a style waiver from Mastercard that allows them to present a very plain mastercard logo). Product level surcharging was permitted before this proposed settlement. It's an absolute nightmare to implement both from a network compliance and not pissing off your customers perspective. Brand level surcharging was also permitted before this settlement, but unless merchants are willing to drop Amex, they're in a catch 22 where they can't surcharge at all without breaking Visa/MC rules or Amex rules. |
So a lot of retailers and retailer groups aren't too enthusiastic about the settlement.
For context, $30 billion in savings isn't that much and some retailers want it capped more than just 5 years. The proposed settlement is weak for merchants, given that it’s expected to save them $30 billion over five years, while US businesses paid more than $170 billion in swipe fees last year alone, said Doug Kantor, member of the executive committee of the Merchants Payments Coalition. The coalition is a Washington, D.C.,-based group of retailers advocating for competition in the payments market. Visa and Mastercard will continue to set prices for swipe fees charged to merchants each time a customer makes a purchase, and there’s nothing standing in the way of the companies raising them again after five years, Kantor said. Article also notes that retailers could try to ban high-swipe-fee cards like Visa Infinite (as opposed to maybe having different surcharges for different types of cards?) but in practice, won't do it because large chains won't ban such cards. So they don't want to go out on a limb and risk consumer backlash. |
Does anyone know how the decision process works for how much each type of credit card charges?
There must be some reason why Chase isn't charging the network as much for a Freedom charge as for a Ritz Carlton charge, but since this is largely blind to merchants, I don't really see why Chase wouldn't charge the max. Does Visa have requirements for specific interchange rates? Like the card has to offer extended warranties or certain travel protections to merit a higher rate? |
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