Ex CO CEO Bethune lends name to business school

Old Oct 5, 06, 12:54 am
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Ex CO CEO Bethune lends name to business school


Gordon Bethune, one of the biggest names in the Houston business world, has become the namesake of a business school with almost no name recognition.

The Italy-based private European School of Economics is planning to open a Houston branch named after the former CEO of Continental Airlines. The inauguration of the Gordon Bethune School of Business is planned for early 2008.
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Old Oct 5, 06, 12:57 am
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Congrats Gordo!..your a smart businessman!
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Old Oct 5, 06, 8:04 am
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He is the best.
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Old Oct 5, 06, 10:01 am
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Since this is a private institution (read: for-profit), I wonder if Gordo had to give $$ to get this recognition?
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Old Oct 5, 06, 11:01 am
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Frankly, I learned more about turning around a business by reading his book and applying it than during an ivy league MBA.

That European School of Economics sounds about as original as Milli Vanilli, but at least you know they're serving a pizza with all the toppings in the cafeteria. Or you can get the same advice for $9.95 and a visit to his agent's website, where his canned speech is previewed.

Would have been nice to see him associated with a building at the Rice MBA, but that would mean an elite professor would have to teach something remotely practical!
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