USA Today "Can United Make Everyone Happy With Post-Merger Brand?"
Aug 25, 2010, 10:00 am
#1
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USA Today "Can United Make Everyone Happy With Post-Merger Brand?"
Aug 25, 2010, 10:02 am
#2
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interesting... i saw that posted on the united board yesterday where they are trying to get the tulip to stay post merger.
Aug 25, 2010, 10:03 am
#3
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Yeah...there are a couple FTers who are trying to stir the pot and insisting that the logo actually matters more than the many, many millions of dollars difference that will come from not fully repainting all the CO planes that are already in a single livery.
Some similar discussion in the UA forum: http://www.flyertalk.com/forum/unite...-campaign.html.
Some similar discussion in the UA forum: http://www.flyertalk.com/forum/unite...-campaign.html.
Aug 25, 2010, 10:16 am
#4
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It's a give-and-take... CO loses its name, UA loses it's tulip. I don't think its a terrible tradeoff.
Aug 25, 2010, 11:43 am
#6
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Aug 25, 2010, 11:52 am
#7
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Aug 25, 2010, 11:57 am
#8
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CO/UA Merger
@:-)
Aug 25, 2010, 11:57 am
#9
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Yeah...there are a couple FTers who are trying to stir the pot and insisting that the logo actually matters more than the many, many millions of dollars difference that will come from not fully repainting all the CO planes that are already in a single livery.
Some similar discussion in the UA forum: http://www.flyertalk.com/forum/unite...-campaign.html.
Some similar discussion in the UA forum: http://www.flyertalk.com/forum/unite...-campaign.html.
Their blind allegiance to an ugly logo is clouding the real issue, and that is such: every penny spent on paint and rebranding will come back to New UA dressed up like a nickel thanks in no small part to the CO braintrust getting rid of the dysfunctional UA brand in its current form. The UA brand used to stand for something, but no longer.
Aug 25, 2010, 12:14 pm
#10
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They think the brick loves them. So sad.
Their blind allegiance to an ugly logo is clouding the real issue, and that is such: every penny spent on paint and rebranding will come back to New UA dressed up like a nickel thanks in no small part to the CO braintrust getting rid of the dysfunctional UA brand in its current form. The UA brand used to stand for something, but no longer.
Their blind allegiance to an ugly logo is clouding the real issue, and that is such: every penny spent on paint and rebranding will come back to New UA dressed up like a nickel thanks in no small part to the CO braintrust getting rid of the dysfunctional UA brand in its current form. The UA brand used to stand for something, but no longer.
Aug 25, 2010, 12:29 pm
#11
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Aug 25, 2010, 12:33 pm
#12
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Fly United
Years ago there was a humerous cartoon graphic tail logo
showing 2 flying geese mating captioned "Fly United"
Better than the tulip
Aug 25, 2010, 12:37 pm
#13
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Thankfully, there is a support group for people distressed about livery changes.
Aug 25, 2010, 2:05 pm
#15
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The tulip logo implies - United - like in United States - a domestic airline.
The globe logo implies - United - like in uniting the world together with a global route structure.
The CO globe logo will prevail.
The globe logo implies - United - like in uniting the world together with a global route structure.
The CO globe logo will prevail.